1. Performance Marketing Using affiliates and other online techniques to drive revenue and business Matt Bateman MD Viva9

3. In the beginning...

4. Performance Marketing Model

5. Early Performance Models Focused on eCommerce

7. Financial Model

9. Performance-Marketing

11. Market by Segment in Australia – Affiliate in 2008

12. 2009 Affiliate Market Defined

13. IAB Report – Total Online Advertising

14. The Tail is no longer the tail – ‘affiliates’ are becoming sophisticated

15. The Cosmetics Club

16. Finance

17. 6 Rules for performance marketing

27. The power of email and databases

29. Lifecycle of an eDM customer Initial Offer ‘ Chance to win’ ‘ Register for free’ $3 CPL un-targeted Profile Customer Commercial Rel’ship Continue conversation via Targeted eDM Build audiences Market to them Achieve end result – customer that buys

31. A comment on E-Commerce in Australia

35. CASE STUDIES

36. Strawberrynet – Sales Campaign Objective – To drive sales of women’s cosmetics and men’s grooming products Delivery Channel – C ombination of targeted eDM, banner placement and search, through s elected affiliates within the Viva9 network. Affiliates were paid on a Commission basis based on sales. Results – Achieved in excess of $1 million in sales on a monthly basis Case Studies

38. The power of email

39. Crazy Sales