The document provides guidance on developing a personal brand and using LinkedIn for career development. It discusses the importance of self-reflection and intentionality in crafting one's professional story online and offline. Students are encouraged to develop personal branding statements and publish relevant content on LinkedIn to showcase their skills and experiences to potential employers. Key resources like LinkedIn Learning and the LinkedIn economic graph are also highlighted.

1. Be You. Be Active
Personal Branding
Online < - > #IRL

2. Hi, I’m this Matt Duncan

3. Programming
Database Admin
Business Intelligence
Marketing
Digital Engagement
Finance and
Information
Systems
Masters of
Technology
Management

4. InternshipAccelerator
Course Description: The Internship Accelerator course is focused on
developing critical competencies to support Leeds undergraduates in the
successful transition to the workplace as interns and future employees…
• Self-reflection
• Intentionality

5. Your Experience +
Your Personality +
Value you can provide
= Opportunities
Personal Branding

6. Self-reflection
Intentionality
Control the experience
wherever they are

7. Self-reflection
Intentionality
Control the experience
wherever YOU are

9. Do you know
your story?

10. Does it match
#IRL and online?

11. Which is the more likely career
path?
You
Intentional actions around your (digital) identity

12. Goals Today

13. What is your story?

14. My Story
By: Me
Date: Today

16. Start tweet sized statements on what you want to achieve or be
known for.
Think big, or small, but think YOU in time increments.
“I want to ______ by next summer.”
“I want to ______ after graduating CU Boulder.”
”I want to make a difference in ______ by ______.”
“I want to be known for ______ in 10 years.”

17. List characteristics, likes, things
you do that you would tie to
your professional goals

19. Mouse: You often put the needs of others before your
own.
Bee: You are willing to meet the other person in the
middle.
Owl: You are interested in finding an answer that
satisfies everyone’s needs and demonstrates a lot of
team work.
Turtle: You try to avoid conflict at every turn,
which is not necessarily a bad thing!
Lion: You know when you are right and you do
not back down.

20. Soft Skills
Hard skills are:
• teachable abilities or skill sets that are easy to quantify.
Typically, you'll learn hard skills in the classroom, through
books or other training materials, or on the job.
Soft skills are:
• subjective skills that are much harder to quantify. Also known
as "people skills" or "interpersonal skills," soft skills are the way
you relate to and interact with other people.
https://www.thebalance.com/hard-skills-vs-soft-skills-2063780

21. Employers’ Priorities for College
Learning and Sense of Recent
Graduates’ Preparedness
21
https://www.aacu.org/research/2018-future-of-work-presentation

22. https://www.aacu.org/research/2018-future-of-work-presentation

23. https://www.aacu.org/research/2018-future-of-work-presentation

25. What is the title of your story?
(How can you uniquely tie together your previous answers)

26. What is the cover photo of your
story?
(Sketch/describe/plan a cover photo that best conveys YOU based
upon your answers)

27. How does your story look
online?

28. ?

29. Is the public digital version of your story consistent
across all the platforms you are updating?

30. Can people* easily find you? When they do,
what do they see?
*The ones you want to find you

31. What do you do online when you see posts
supporting your values/perspectives?
Images
Content
Demeanor
What do you do online when you see posts
against your values/perspectives?

32. IMAGE: CHOMPOO BARITONE
Moment √
I can do a super cool
headstand yoga pose!

33. IMAGE: CHOMPOO BARITONE
Consuming
Perfected
Images
Chompoo Baritone
Journey ? Or will they? Ask yourself – Is
“it seemed like a good idea at
the time” – really worth the
impact to your longer
journey?
Well actually I can’t but
nobody will know the whole
story.
You
What you see
What you say

36. Review your account
settings

37. How can LinkedIn help you tell
your professional story?

41. https://university.linkedin.com/linkedin-for-students?trk=micro-mktg-stu-us-more

42. Craft A LinkedIn Profile Summary That Supports Your
Objectives
Your summary is your media-enhanced elevator pitch.
What do you really want readers to know about you, if they
read nothing more?
Professionally speaking, what’s your purpose?
What parts of your life/hobbies outside of work could you
bring in to help tell your story?
When writing your summary, try to strike a conversational tone that
invites the reader in.
https://business.linkedin.com/marketing-solutions/blog/best-practices--thought-leadership/2018/add-punch-to-your-linkedin-profile-using-these-examples-as-
inspi

43. Your profile tells.
Your activity SHOWS.

44. Create A Seamless Discovery Experience for the Person
Viewing Your Profile
Linkedin makes it easy to show professional proof benefitting your
personal brand right from your profile.
Rich media including…
● presentations you’ve authored
● videos you’ve helped create
● web pages you’ve written
● campaigns you’ve designed
● and more
...can be added to your profile summary, as well as within
each section of your work history.
https://business.linkedin.com/marketing-solutions/blog/best-practices--thought-leadership/2018/add-punch-to-your-linkedin-profile-using-these-examples-as-
inspi

45. Use #Hashtags

46. What Should I Publish?
Write What You Know
Draw from your life experiences, whether it's in the classroom, an extracurricular
activity, or your internship.
Make the Most of Assignments
Publish or repurpose your essays, research and other academic assignments on LinkedIn.
Share Firsthand Accounts
What obstacles have you overcome? What challenges have you faced? What inspires you
to do what you do?
Make Observations
Noticed any trends? Seeing something new or interesting? Had a conversation that got
you thinking?
Consider the Headlines
What’s being covered in the news? What are the stories people are talking about? Use the
news as a conversation starter or in a way that connects it back to your own major or
interest.

48. Mentorship
Looking Forward
Fresh Start
Passion Projects
Working It
Facing Fear
Responding to
Failure
Hidden Gems
What I Can Do
Decision Time
An Open Letter
To…
Year In Review
Other ideas
Write What You Know
Make the Most of
Assignments
Share Firsthand
Accounts
Make Observations
Consider the Headlines
_______ Linkedin Writing Plan

49. Over 70% of professionals on LinkedIn have
been hired at companies where they have a
connection.

50. https://www.linkedin.com/alumni

52. Shoulder to Shoulder
We will…

54. Be Active: Research

56. https://www.linkedin.com/salary

57. blog.linkedin.com

58. The types of jobs college majors are
likely to be a great fit for
Here are the most common jobs these 10
popular majors end up with:
https://business.linkedin.com/talent-solutions/blog/university-
recruiting/2018/most-popular-jobs-companies-new-grads

59. https://blog.linkedin.com/2018/may/10/the-linkedin-guide-to-getting-hired-in-2018

60. https://business.linkedin.com/talent-solutions/blog/university-recruiting/2018/most-popular-jobs-companies-new-grads

61. National: insights into hiring, skills gaps, and migration trends across the United States
City: insights into localized employment trends in 20 of the largest U.S. metro areas:
Atlanta, Austin, Boston, Chicago, Cleveland-Akron, Dallas-Ft. Worth, Denver, Detroit,
Houston, Los Angeles, Miami-Ft. Lauderdale, Minneapolis-St. Paul, Nashville, New York
City, Philadelphia, Phoenix, San Francisco Bay Area, Seattle, St. Louis, and Washington,
D.C..
https://economicgraph.linkedin.com/

64. students.linkedin.com

65. LinkedIn is a platform.
By itself it will not do
anything for you
Success in LinkedIn comes
when you embrace the
process around the
platform

66. You
Take Control.
Be You.
Be Active.

67. /matthewrduncan

68. Thank you. Have a great Fall Break!