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Tuesday, February 2, 2010
    	
     	
      	
     	
     	
     	
     	
     	
  
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Tuesday, February 2, 2010
                             	
  
                                           	
   	
   	
  


      	
     	
     	
      	
     	
     	
     	
         	
     	
  
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Tuesday, February 2, 2010
                                   	
  
             	
               	
       	
   	
               	
   	
                   	
   	
  

      	
     	
        	
       	
     	
          	
                    	
     	
        	
  


Tuesday, February 2, 2010
             	
  
                           	
     	
            	
       	
            	
  

      	
     	
     	
              	
            	
            	
            	
     	
     	
  


Tuesday, February 2, 2010
                          	
                                      	
  
                                    	
                   	
   	
                            	
   	
            	
  
                                                                                     	
  


      	
     	
     	
      	
             	
     	
     	
            	
     	
  
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Tuesday, February 2, 2010
                                      	
  
                                   	
                           	
            	
                        	
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Tuesday, February 2, 2010
  	
                             	
  
                           	
             	
            	
     	
            	
     	
            	
     	
     	
  

      	
     	
     	
             	
            	
            	
     	
            	
     	
  


Tuesday, February 2, 2010
                                          	
                                                                                                	
   	
  

                     	
                             	
                                     	
                                 	
   	
   	
                                  	
                      	
                    	
   	
                	
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Tuesday, February 2, 2010
 

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Tuesday, February 2, 2010
 

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Tuesday, February 2, 2010
  	
   	
                       	
  
             	
                          	
     	
            	
            	
            	
  

      	
            	
     	
     	
     	
            	
            	
            	
     	
  


Tuesday, February 2, 2010
 


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Tuesday, February 2, 2010
                                           	
   	
  

                                                             	
                                                      	
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Tuesday, February 2, 2010
                       	
                          	
                        	
     	
  
                           	
            	
     	
            	
            	
              	
            	
  

      	
     	
     	
            	
                   	
            	
            	
              	
        	
  


Tuesday, February 2, 2010
                  	
   	
                       	
  

                         	
                                                                	
  

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Tuesday, February 2, 2010
 

                                  	
            	
                     	
   	
         	
  

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Tuesday, February 2, 2010
                           	
   	
  
                    	
      	
            	
   	
              	
            	
              	
   	
     	
  

      	
     	
     	
             	
     	
            	
            	
              	
     	
  


Tuesday, February 2, 2010
 

    ✤                                                             	
             	
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                         ʼ’ 	
  
                                      	
  



        	
     	
       	
                     	
                         	
                    	
                      	
                         	
     	
  


Tuesday, February 2, 2010
                                       	
                                          	
  

                                	
              	
                  	
   	
                              	
                                           ✤      	
                  ʼ’ 	
                         	
   	
                                 	
            	
  

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Tuesday, February 2, 2010
                      	
   	
  
               	
                                    	
   	
  
                                    	
            ʼ’ 	
  

      	
     	
       	
                   	
         	
      	
     	
     	
     	
  


Tuesday, February 2, 2010
fin


      	
     	
     	
      	
     	
     	
     	
     	
     	
  
                                                                      23

Tuesday, February 2, 2010

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Embiggen Your Knowledge: How Cromulent Design Would Make The Simpsons Less Funny

  • 1.                                       Tuesday, February 2, 2010
  • 2.                   2 Tuesday, February 2, 2010
  • 3.                               Tuesday, February 2, 2010
  • 4.                             4 Tuesday, February 2, 2010
  • 5.                                       Tuesday, February 2, 2010
  • 6.                                 Tuesday, February 2, 2010
  • 7.                                       7 Tuesday, February 2, 2010
  • 8.             ʼ’                               8 Tuesday, February 2, 2010
  • 9.                                           Tuesday, February 2, 2010
  • 10.                               ff                                                               ʼ’                                                   Tuesday, February 2, 2010
  • 11.   ✤             ✤                                 ✤             ✤               ʼ’       ✤         ✤ ʼ’                                                                           Tuesday, February 2, 2010
  • 12.   ✤ ʼ’             ✤                                     ✤         ✤                                   ʼ’       ʼ’     ✤           ✤             ʼ’                         Tuesday, February 2, 2010
  • 13.                                       Tuesday, February 2, 2010
  • 14.   ✤           ✤ ʼ’     ✤           ✤               ✤             ✤                                               Tuesday, February 2, 2010
  • 15.           ✤             ✤           ✤   ʼ’                             ✤             ✤             ✤       ✤                                 Tuesday, February 2, 2010
  • 16.                                           Tuesday, February 2, 2010
  • 17.             ✤     ✤   ✤   ✤     ✤ ✤                                     Tuesday, February 2, 2010
  • 18.             ✤       ✤             ✤       ✤           ✤                       ✤         ✤                                   Tuesday, February 2, 2010
  • 19.                                           Tuesday, February 2, 2010
  • 20.   ✤     ✤   ʼ’             ✤                       ✤               ffi     ✤                               ʼ’                       Tuesday, February 2, 2010
  • 21.                 ✤   ʼ’           ✤       ✤           ✤                               ʼ’       ʼ’             ✤                       ✤                                   Tuesday, February 2, 2010
  • 22.               ʼ’                     Tuesday, February 2, 2010
  • 23. fin                   23 Tuesday, February 2, 2010

Notas do Editor

  1. Matt was co-inspiration for this talk. He couldn’t be here today as he had to deliver a pizza.
  2. Sometimes you have to treat users like children. Children you care for and want to succeed, but that tend to be whiny and want more than you can give them.
  3. Empathy. Sympathy. Anyathy. At some level you need to connect with users. Your job in working with them is more to understand than to be understood.
  4. They lie to protect their jobs, knowledge, screw with things... Always take with a grain of salt what a user says.
  5. Again, it’s about understanding. If you can’t see the world how your users see it (or close to) how do you propose to design?
  6. Identify who you need to listen to, then do it. Sounds simple, but in practice it can be difficult.
  7. We all know the difference between an open-ended and a closed-ended question. Until it comes time to interview users.
  8. PD typically tries to involve all stakeholders, but here we focus solely on the end user.
  9. Two recommended books. 1) User and Task Analysis for Interface Design. 2) Observing the User Experience. Yes, that is an ordered list.