This document outlines the goals, objectives, strategies, and evaluation plan for an event hosted by Wilkes University students to educate the campus community about study abroad opportunities through the Wilkes Center for Global Education & Diversity. The event, called "See the World...Study Abroad", aimed to increase awareness of study abroad programs and encourage Wilkes students to learn more. The student team planned to promote the event using various media channels and create informational materials like feature stories and FAQs. They would assess the success of the new event based on attendance, media coverage, and overall feedback.

1. Wilkes University COM 302 Sarah Delaney Trevor Hirsh Joshua Pellew Matthew Vital Bethany Yamrick

2. Goals & Objectives

3. GOALS To educate Wilkes students, faculty and staff about Wilkes Center for Global Education & Diversity To educate and encourage Wilkes students to learn more about study abroad programs and consider the benefits Facilitate event, “See the World… Study Aboard”, to attract new students and educate them about study aboard and the Center

4. GOALS Target # of people educated Make Wilkes’ students aware of the value in study abroad To attract staff & faculty to attend the event and also encourage them to get involved and to learn more themselves, so they can further answer student questions about the Center or study aboard Students in COM302 refine and improve public relations skills

5. OBJECTIVES *TO EDUCATE THROUGH MEDIA* The Beacon (printed day of the event) PSA (script)/Wilkes Radio Station WCLH Media Advisory

6. OBJECTIVES Backgrounder “Explore the World” by Sarah Delaney Feature Stories “Travels through Europe…Study Aboard Experience of 5 Wilkes Student” by Matt Vital “Study Aboard Australia, a Feature on Jenna Vella” by Bethany Yamrick Use all available media points on Wilkes Campus Newspaper (The Beacon) Wilkes Radio Station (WCLH) “Wilkes Today” on www.wilkes.edu Flyers, posters, hand-outs around campus

7. Audience Analysis

8. Our Audience “See the World Study Abroad” As a team we were in charge of spreading the word to the student body as well as out sources. This was our target audience because the event is mainly for students interested in studying abroad and helping them finds ways to plan and finance their perspective study abroad trips.

9. Audiences

10. We used different mediums like flyers, public service announcements on WCLH, The Beacon newspaper, and Wilkes today to appeal to our audience because the students are the audience who need the information to learn about the study abroad program at Wilkes. Our main angle to appeal to our audience was to create flyers so that students who travel everyday between classes can be aware if they have any interest in attending.

11. Strategies and Tactics

12. Strategies Awareness Event

13. Biographical SketchonDr. Fonjweng

14. Frequently Asked Questions

15. Strategies Awareness Event

16. Feature onWilkes Student Who Studied in Australia

17. Poster for the Event

18. GANNT Chart

19. Final Assessment

20. Evaluation and Assessment How Did We Determine if Our Event Was a Success? Few ways to evaluate success New Event No Quantifiable Goals

21. Evaluation and Assessment (Cont’d) Ways We Did Evaluate Success Media Coverage Attendance Overall Feedback

22. Future Book Future Recommendations

23. Future Recommendations Showcasing Background and statistics Welcome more international students Focused social media approach

24. Future Recommendations Ideal ‘change’ & culture shock preparation Additional Factsheet/FAQ First hand experiences Reasons to travel (experience, develop, enhance) Effective communication and updates

25. Questions? Comments? Feedback? Thank you.