This is my presentation to Weltons American Graffiti brief

1. BY MATTHEW DAVEY

2. AMERICAN
GRAFFITI
I’ve decided to choose….

3. A description of the beer…
“The Beer is called American Graffiti Pale Ale 4.5% and is an American style pale ale, with a
citrus bitterness & a huge, powerful aroma which lingers on & on”
“This beer is inspired by the film American Graffiti and needs its design to be fresh and
needs to be aimed at an audience below 30 as well as above.”

4. AMERICAN
GRAFFITI
film

5. Set in Modesto, California, in 1962, a time and
place of early rock n’ roll, drag races, and
diners, American Graffiti follows four friends
over the course of one summer night. They
navigate relationships, their futures, and the
post-high school decisions that will impact both.
American Graffiti .1973

6. What I have to create…
A3 Poster
Advert
Pumpclip Design
T-shirt Design
Bar Runner Design

7. Advert
What do I want to create for the advert?
Video? Static?

8. What I have to create…
A3 Poster
Web Advert
Pumpclip Design
T-shirt Design
Bar Runner Design

9. Inspiration

12. my
Idea
American
signsDesign

13. Day theme
or
night theme

16. American
Graffiti

17. American
Graffiti

18. 19621962
Set in AmericaSet in America
5.4 %
5
.4
%
American
EE EE EExx tt rr mm

19. BEERBEER
OUTRAGEOUSOUTRAGEOUS wildwild

20. Proposal
Creating:
A3 Poster
Pumpclip Design
Web Advert
Bar Runner Design
T-shirt Design

21. Proposal
Goal:
Consistent theme in
products
Expanding to a
younger Audience
1960’s aMERIAN ERA