2. PROMOTING THE POSTIVES,
ELIMINATING THE NEGATIVES.
World’s leading provider of Over Redemption, Fixed Fee and Prize Coverage.
Pioneer and market leader for the UK, US & Australasian Promotional Risk
Management Markets.
The safest pair of hands in the Industry. A track record and resources to guarantee
your promotions well into the millions.
Provider of expert advice and analysis on the Logistical, Security, Fulfilment and
Management elements of a Sales Promotion activity.
4. WHY PIMS-SCA?
FIXED PRIZE PROMOTION
FEE COVERAGE EVALUATION
e-DEMPTION TRAFFIC SECURE DRAW
BUILDING SERVER
5. INDUSTRY SECTORS
SALES GAMING DIGITAL SPORT MEDIA EVENTS &
PROMOTION EXHIBITIONS
MEDIA
6. The Answer to Risk Free e-Couponing
WHAT: Complete e-coupon package designed to deliver & distribute risk free coupons.
• No need to download specialist software
• User friendly, fast and efficient
• Cost controlled & metric driven
WHY: Security is key.
• Short validity period
• Personalised Coupon
• Download restrictions
HOW: Helps control the number of coupons in the market.
Covers the costs of all redemptions (valid & fraudulent) with a PIMS-SCA Fixed Fee
7. HOW IT WORKS
Receive Register coupon: Follow print link:
promotional offer: Unique code Consumer
Via on-pack or registered at receives email
email campaign. promotional website. link to print
coupon.
Redeem coupon: Print coupon:
Track coupon usage: Coupon code
Redemption Consumer redeems
coupon in-store. validated and
behaviour tracked coupon printed.
using Valassis
smartPIN system.
8. FULL PROTECTION AGAINST
E-COUPON RISK
e-Demption Fixed Fee covers the cost of ALL redemptions from 0 -100% (Valid and
fraudulent), plus management of the promotion’s finances from start to finish.
e-Demption services can include:
• Redemption protection • Fulfilment
• Coupon set-up and delivery • Technology
• Coupon clearing • Customer service
• Fraud management • Promotion management & reporting
• Data capture and management • Promotional micro-site design/development
9. TRACKING AND REPORTING
Using the bespoke Valassis smartPIN system, every coupon is personalised
with a unique identification number allowing accurate tracking of consumers
engagement and redemption behaviour.
WE CAN TRACK: COUPON FEATURES:
• Who printed the coupon • Personalised
• Who redeemed the coupon • Limited validity
• Total coupons downloaded period
• Print to redemption ratio • Unique barcode
• Total number of redemptions
• Location coupon was redeemed
10. Coca-Cola
“Free Bottle via Facebook”
Objective:
• To drive 16 to 20 year old’s to register with Coke Zone and trial.
Promotion:
• Ad banner on Facebook appeared for target demographic, offering free bottle
• Click through from ad banner and go to Coke Zone to accept T&C’s.
• Email triggered and sent to consumers email address with secure link to coupon.
PIMS-SCA:
• Provided the secure online coupon delivery platform powering the ecoupon element of the activity,
the promotional set-up and risk protection – all taken care of with a Fixed Fee.
• Covered all redemptions 0-100% plus any fraudulent coupon redemptions.
• Guaranteed that the offer would only go to 25,000 consumers.
• Provided back-end reporting.
11. Kellogg’s
“Free Box of Cereal”
Objective:
• To drive loyalty of brand against own label competitors
• To drive trial of innovation brands - Krave, Special K variants, Coco Pops variants and Crunchy
Nut variants
Promotion:
• Unique coupon codes on over 20 million packs.
• Consumers collect 3 codes and enter them on the promotional web site.
• Once registered, consumers are sent a secure print link via email to access their coupon..
PIMS-SCA:
• Provided the secure online coupon delivery platform powering the ecoupon element of the activity,
the promotional set-up and risk protection – all taken care of with a Fixed Fee.
• Covered all redemptions 0-100% plus any fraudulent coupon redemptions.
• Provided back-end reporting.
12. Twix
“Free Tea with Twix”
Objective:
• Drive brand sales, penetration and brand equity by linking with ‘Twix & Tea moments’.
Promotion:
• URNs featured inside over 26 million promotional packs.
• Consumers entered their code and email address at www.shareacuppawithtwix.com to claim their
free cup of tea at BHS, Debenhams, Wimpy or Wild Bean Café.
• The consumer was emailed with a link to their coupon which they printed out and took along to
participating retailers.
PIMS-SCA:
• Provided the secure online coupon delivery platform powering the ecoupon element of the activity,
the promotional set-up and risk protection – all taken care of with a Fixed Fee.
• Covered all redemptions 0-100% plus any fraudulent coupon redemptions.
• Provided back-end reporting.
• Appointed the Handling House
13. FEATURES OF COUPON:
- Personalised
- Limited validity period
- Unique barcode
Prevent coupon misuse and
enable tracking and
reporting.
