The future of advertising
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A presentation I gave on March 17th to the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association about the future of advertising in the digital age.
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The future of advertising
- 1. The future of advertising. Matt Dickman//Fleishman-Hillard//MCAD//MIMA//March 17, 2008
- 2. Welcome.
- 3. First, let’s make a deal.
- 6. About me.
- 14. The foundation for tomorrow is here today.
- 15. If you don’t like change, you’re going to like irrelevance even less. General Eric Shineski, Retired Chief of Staff, U.S. Army
- 16. The world has changed.
- 17. 1.0 2.0
- 18. 3.0
- 19. The faces have changed.
- 25. “The best idea is boss” -CP+B
- 30. <html> <head> <title>The web changed things.</title> </head> <body> Hello World! </body> </html>
- 34. Choice is growing exponentially.
- 38. Marketers are at a crossroads.
- 40. Most agencies were not built for dialogue.
- 41. Traditional digital is running rampant.
- 42. Most marketers on Facebook use it as a broadcast platform.
- 43. They were created to push.
- 44. And shout.
- 46. Advertising is better at emotion.
- 48. It just doesn’t work in a vacuum.
- 49. Or a silo.
- 51. PR Advertising
- 52. PR Advertising Interactive
- 53. PR Interactive
- 55. Today.
- 56. PR Advertising Interactive
- 57. Tomorrow.
- 58. PR Advertising Interactive
- 59. Marketing
- 61. Storytelling is a must.
- 62. Creating and enabling fans.
- 67. 1-to-1.
- 70. Portable.
- 72. Widgets are portable, brand gateways.
- 74. Time agnostic.
- 77. We have to listen and adapt.
- 81. Social media will be the standard.
- 82. It’s all social.
- 91. 15 megabytes is the new 15 minutes.
- 94. Consumer buzz can be great.
- 96. Or really bad.
- 97. Hurricane Kohls.
- 98. Paul McEnany | http://heehawmarketing.typepad.com
- 99. Wal-Mart flog.
- 101. Either way, it spreads quickly.
- 102. They don’t call it viral for nothing.
- 103. We have to keep our eyes open.
- 104. And look below the surface.
- 105. Micromedia.
- 125. Bridge collapses - 6:00pm
- 126. I hear about it on Twitter a little after 6pm.
- 129. The story unfolds.
- 130. 29 minutes
- 131. 45 minutes
- 132. 45 minutes
- 133. 49 minutes
- 134. Mainstream media catches up.
- 135. 1 hour
- 136. Some alert friends.
- 137. 1 hour 42 minutes
- 138. Some ask questions.
- 139. 3 hours 8 minutes
- 140. Some reflect back.
- 154. And through mashups.
- 156. There are even new worlds to explore.
- 159. Marketing
- 160. Put strategy first.
- 161. Adding value should be the goal.
- 162. Thank you! Matt Dickman mattdickman@gmail.com http://technomarketer.typepad.com