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The future of advertising

A presentation I gave on March 17th to the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association about the future of advertising in the digital age.

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The future of advertising

  1. The future of advertising. Matt Dickman//Fleishman-Hillard//MCAD//MIMA//March 17, 2008
  2. Welcome.
  3. First, let’s make a deal.
  4. About me.
  5. http://www.google.com/search?&q=matt+dickman
  6. The foundation for tomorrow is here today.
  7. If you don’t like change, you’re going to like irrelevance even less. General Eric Shineski, Retired Chief of Staff, U.S. Army
  8. The world has changed.
  9. 1.0 2.0
  10. 3.0
  11. The faces have changed.
  12. “The best idea is boss” -CP+B
  13. The roadmap changed.
  14. The language changed.
  15. <html> <head> <title>The web changed things.</title> </head> <body> Hello World! </body> </html>
  16. The pace changed.
  17. Choice is growing exponentially.
  18. Marketers are at a crossroads.
  19. Most agencies were not built for dialogue.
  20. Traditional digital is running rampant.
  21. Most marketers on Facebook use it as a broadcast platform.
  22. They were created to push.
  23. And shout.
  24. Sometimes that works.
  25. Advertising is better at emotion.
  26. http://youtube.com/watch?v=NRAhyl1fC4w
  27. It just doesn’t work in a vacuum.
  28. Or a silo.
  29. PR Advertising
  30. PR Advertising Interactive
  31. PR Interactive
  32. Advertising Interactive
  33. Today.
  34. PR Advertising Interactive
  35. Tomorrow.
  36. PR Advertising Interactive
  37. Marketing
  38. Experiences rule.
  39. Storytelling is a must.
  40. Creating and enabling fans.
  41. 1-to-1.
  42. Location agnostic.
  43. Portable.
  44. Widgets are portable, brand gateways.
  45. Time agnostic.
  46. We have to listen and adapt.
  47. End of interruption.
  48. Social media will be the standard.
  49. It’s all social.
  50. It’s all personal.
  51. The “me” economy.
  52. 15 megabytes is the new 15 minutes.
  53. Consumer buzz can be great.
  54. Or really bad.
  55. Hurricane Kohls.
  56. Paul McEnany | http://heehawmarketing.typepad.com
  57. Wal-Mart flog.
  58. Either way, it spreads quickly.
  59. They don’t call it viral for nothing.
  60. We have to keep our eyes open.
  61. And look below the surface.
  62. Micromedia.
  63. Minneapolis bridge collapse.
  64. Bridge collapses - 6:00pm
  65. I hear about it on Twitter a little after 6pm.
  66. The story unfolds.
  67. 29 minutes
  68. 45 minutes
  69. 45 minutes
  70. 49 minutes
  71. Mainstream media catches up.
  72. 1 hour
  73. Some alert friends.
  74. 1 hour 42 minutes
  75. Some ask questions.
  76. 3 hours 8 minutes
  77. Some reflect back.
  78. People upload images.
  79. Distributed through widgets.
  80. And through mashups.
  81. There are even new worlds to explore.
  82. Marketing
  83. Put strategy first.
  84. Adding value should be the goal.
  85. Thank you! Matt Dickman mattdickman@gmail.com http://technomarketer.typepad.com

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