5 common mistakes startups make are discussed. They are: focusing too much on wireframes and design rather than the product itself, wasting resources inefficiently, not establishing typographic principles, neglecting to learn a language's sounds and structure, and focusing on an exit rather than the product. The document provides examples and advice on prioritizing the product over superficial elements and short-term gains.

1. 5 Mistakes
Startups Make

2. Matias Corea
Co-founder and Chief of Design, Behance
Typography lover / Sax Player / Vintage
Motorcycle Enthusiast / Jazz Vinyl
Collector / Spanish + Catalan +
Argentinean / Works in Soho / Sometimes
heads back to Brooklyn & Sleeps. /*

3. HOLA

4. DESIGNERS
WHO CODE

5. OR..

6. HOW TO EFFICIENTLY
WASTE RESOURCES
IN YOUR STARTUP

7. ABOUT
WIREFRAMES

9. F*ck Lorem Ipsum

10. Wh / ch / pp / ss / ee
I’m / You’re / She’s
I am so happy
y jh xk

11. Lorem ipsum dolor sit amet, consectetur A wonderful serenity has taken possession
adipiscing elit. Donec ac urna sed metus of my entire soul, like these sweet mornings
pellentesque feugiat. Sed vitae sem ut dui of spring which I enjoy with my whole
fermentum convallis vel ac dui. Sed magna heart.
sem, cursus sed vestibulum vel, faucibus a
felis. Mauris et consectetur dolor. I am alone, and feel the charm of existence
in this spot, which was created for the bliss
Vestibulum non velit nec nullaDo words like Nulla donec quis augue lorem
tempus of souls like mine. I am so happy, my dear
sounds anything like english. Well when they
fermentum. Sed risus nisl, ornare vel
form a paragraph they certainly don’t look so absorbed in the exquisite sense of
friend,
the same.
tincidunt nec, posuere a ligula. Donec id leo mere tranquil existence, that I neglect my
vel arcu varius ornare. Nulla tinciduntthey written form they have atalents.
As languages have a defined sounds, accents,
diction, in
placerat lacus, sed aliquet dolor aliquam at.
texture.
Proin quis augue lorem. I should be incapable of drawing a single
stroke at the present moment; and yet I feel
Nullam eget neque a tortor interdum that I never was a greater artist than now.
eleifend. Nam augue sem, varius vel
tristique nec, mattis eu metus. Donec lacus When, while the lovely valley teems with
ipsum, blandit eu faucibus vel, fringilla id vapour around me, and the meridian sun
turpis. Aenean feugiat lacus rutrum mauris strikes the upper surface of the impenetra-
tristique dignissim. Morbi a diam vel elit ble foliage of my trees, and but a few straya
impenetrable foliage of my trees, and but

12. TYPOGRAPHY RULES
EVERYTHING

13. LEARNING
TYPOGRAPHIC PRINCIPLES

14. A wonderful serenity has taken possession of my thousand unknown plants are noticed by
entire soul, like these sweet mornings of spring when I hear the buzz of the little world a
which I enjoy with my whole heart. the stalks, and grow familiar with the cou
indescribable forms of the insects and flie
I am alone, and feel the charm of existence in this
feel the presence of the Almighty, who fo
spot, which was created for the bliss of souls like
in his own image, I am alone, and feel th
mine. I am so happy, my dear friend, so absorbed
alone, and feel the charm of existence in
in the exquisite sense of mere tranquil existence,
which was created for the bliss of souls li
that I neglect my talents.
I am so happy, my dear friend, so absorbe
I should be incapable of drawing a single stroke at exquisite sense of mere tranquil existence
the present moment; and yet I feel that I never neglect my talents.
was a greater artist than now.
I should be incapable of drawing a single
When, while the lovely valley teems with vapour the present moment; and yet I feel that I
around me, and the meridian sun strikes the was a greater artist than now. charm of e
upper surface of the impenetrable foliage of my in this spot, which was created for the bli
trees, and but a few stray gleams steal into the souls like mine. I am so happy, my dear f

17. IT’S BETTER TO HAVE A HOLE
THAN AN A**HOLE
— NEIL BLUMENTHAL

18. FOCUSING ON THE PRODUCT
NOT THE EXIT

19. THANK YOU!
@matiascorea
www.matiascorea.com
@behance