Recruitment Marketing Trends For 2019

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Matt Alder

Slides from Matt's January webinar on trends for 2019

Negócios

Attention Persuasion Conversion
Experience

“Great stories build relationships
and they make people care”
- Shane Snow

Effective Story Telling
http://bit.ly/ebstories

• Relatability – Recognizable and easy empathy
• Novelty – Something not seen before
• Fluency – Easy for the audience to understand
• Tension – The gap between what is and what could be…
Elements Of Effective Story Telling

More about Artificial Intelligence?
Rob McCargow, AI Programme Leader PwC
http://bit.ly/workplaceAI

Resources
www.rfpodcast.com www.exceptionaltalent.io www.careerswebsiteguide.com

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