LinkedIn - Social Media you can't ignore?

LinkedIn – Social Media
you can’t ignore?
© 2010 Matizmo Ltd.

Introduction
LinkedIn is the largest business
oriented social media
network in the world.

Introduction
It provides an opportunity not only to link with trusted
colleagues or gather key industry information.

Introduction
It provides an opportunity not only to link with trusted
colleagues or gather key industry information.
If used properly, it can enable you and your business to
leverage pre-existing trust relationships,
develop your content marketing strategy
and drive industry conversation.

Introduction
For companies that embrace this social
media, LinkedIn can become a valuable
source of qualiﬁed leads and
ultimately build your client base.

Leveraging
trust.
Business relationships are invariably
built on trust.

Those pro-actively using LinkedIn are there to build a network
of contacts they know or would like to know in order to
advance and enhance their career.
Leveraging
trust.
Business relationships are invariably
built on trust.

By the very nature of this social media network –
interaction and connection with ex colleagues, current
business partners or co-workers - a level of trust
already exists between people through
their personal relationships.
Leveraging
trust.

It is this trust relationship
that be leveraged by using
a savvy content marketing
techniques.
Leveraging
trust.

It is this trust relationship
that be leveraged by using
a savvy content marketing
techniques.
Leveraging
trust.
Adding value to individual
experiences of LinkedIn puts you
and your company in that valued
trust relationship making it
easier for you to develop a client/
provider relationship in time.

Content Marketing is about developing and
distributing bespoke content online,
sometimes via social media, to attract a
unique audience with the intention of
eventually turning them into clients.
Content Marketing
on LinkedIn.

Content Marketing
on LinkedIn.
LinkedIn provides a fantastic opportunity to engage and
educate a business audience and therefore should form
part of any B2B content marketing strategy.

Before you start content marketing on LinkedIn you need to
ensure your public proﬁle reﬂects how you want to
position yourself and your company.
Content Marketing
on LinkedIn.
LinkedIn provides a fantastic opportunity to engage and
educate a business audience and therefore should form
part of any B2B content marketing strategy.

Content Marketing
on LinkedIn.
Potential new clients are
not going to give your
content much credence if
your proﬁle does not look
like you are an expert.

Content Marketing
on LinkedIn.
Social Media can be
ﬁckle, therefore it is
time well spent
establishing your
public persona.
Potential new clients are
not going to give your
content much credence if
your proﬁle does not look
like you are an expert.

You may want to consider starting a
group niche to your industry and
where you can add considerable value
through content marketing.
Content Marketing
on LinkedIn.

By pro-actively starting and joining in
with discussions, adding new group
members to your LinkedIn network and
posting useful and relevant content, your
own trust relationship begins to
build and numbers of your group
and personal network expand.
Content Marketing
on LinkedIn.

By pro-actively starting and joining in
with discussions, adding new group
members to your LinkedIn network and
posting useful and relevant content, your
own trust relationship begins to
build and numbers of your group
and personal network expand.
Content Marketing
on LinkedIn.
Through building
your reputation this
way you can harness
the power of social
media to grow your
business.

As providers of cutting edge information and content, you can begin
not only listen and join in industry conversation but also
seek to drive it.
Driving the
Conversation.
• What do you want to say to potential clients?

seek to drive it.
Driving the
Conversation.
• Where do you think businesses in your niche are evolving to?

seek to drive it.
Driving the
Conversation.
• Where do you think businesses in your niche are evolving to?
• What solutions need to developed to meet changing
industry needs?

By delivering high quality, relevant and valuable information
through your content marketing strategy, the answer to
“Who then will provide these solutions?”
begins to become obvious to the market.
Driving the
Conversation.

By delivering high quality, relevant and valuable information
through your content marketing strategy, the answer to
“Who then will provide these solutions?”
begins to become obvious to the market.
Driving the
Conversation.
It’s you, and furthermore, they now trust you enough
to deliver it.

Summary
LinkedIn is the key social
network for B2B marketing.

Summary
LinkedIn is the key social
network for B2B marketing.
If used properly, in conjunction with a smart content marketing
strategy it can turn contacts into client quicker than
pro-active cold calling.

Matizmo Ltd
Call: +44 (0) 1285 643180
Visit: www.matizmo.co.uk
Email: info@matizmo.co.uk
6–8 Dyer Street
Cirencester
Gloucestershire
GL7 2PF

LinkedIn - Social Media you can't ignore?

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LinkedIn - Social Media you can't ignore?