Slides used for FASH325 guest appearance.

1. Personal branding and social media
FASH325 – Spring 2014
http://bit.ly/sm-fashion-s14
Mathieu Plourde, Educational Technologist
IT Academic Technology Services

2. Use of Technology
• Please, DO use any technology at your fingertips.
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3. SOCIAL MEDIA BEHAVIORS
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4. Personal branding and social media - M. Plourde - April 2014 4
Credit: Khalid Albaih on Flickr

5. Social media presence
Do you have a _______ account?
• Yes.
• No.
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6. Social media usage
Your purpose for using social media is
mostly…
• Personal.
• Professional.
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7. BRANDING YOURSELF
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8. What is your first
reflex when you don’t
know something?
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9. What is your first
reflex when you don’t
know something?
(You Google it!)
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10. What is your first
reflex when you don’t
know something?
(You Google it!)
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11. Google yourself!
Can you find yourself when you Google your
name?
• Yes.
• No.
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12. Are you employable?
If someone found your social media profile,
would they consider you a potential
candidate?
• Yes.
• No.
• OMG, no way!
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13. Overexposed
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http://youtu.be/jSdw9m3FskA

14. Social media spring cleaning
• Make a list of potentially
undesirable social media
posts and links:
• Pictures?
• S-words, f-bombs?
• Politically charged?
• Likes and follows?
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A Christmas Story © MGM 1982

15. Scrubbing strategies
• Delete
• Change privacy settings
• Untag
• Unfollow
• Social media policy to
prevent future “breaches”
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16. Personal landing page
Do you have a personal landing page, a URL
you share to others so they can find out
about you and contact you?
• Yes.
• No.
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17. Personal landing page
• Your professional self:
• Who’s your audience?
• Where should such a page be hosted?
• What do you expect from connections?
• What should they expect from you?
• Examples:
• http://about.me/mathplourde
• http://mathplourde.wordpress.com/about/
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18. Your professional profile
• Vincent Van Gogh
• Post-Impressionist artist,
#selfie lover, painting
trailblazer
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@Vincent_says

19. Itemized professional profile
• [Full Name] Middle name?
• [Tagline] About 100 characters
• [Bio] About 300 words
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[@handle] Unique
[Avatar] Headshot

20. Make it consistent
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21. Less Intrusive Than a Phone Call…
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Share your
digital
identity in
the physical
world!

22. danah boyd on her digital presence
“There is some crappy stuff concerning me on the
Internet— both stuff that I’ve produced and stuff
that’s been written about me by other people. […]
My way of coping with persistence is to create a
living presence, frame my own story in an ongoing
way, and creating a digital self that is constantly
evolving not to escape but to mature”
—danah boyd (From Rheingold, Howard; Weeks, Anthony (2012-02-24). Net Smart
(Kindle Locations 3085-3088). MIT Press. Kindle Edition.)
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23. Creating a living presence
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• Identify someone you
follow who has a good
web presence.
• Which platforms is
he/she using? When?
How often? To share
what?

24. ME
INPUT
(Inbound)
OUTPUT
(Outbound)
MY STORAGE
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25. MANAGING INCOMING
INFORMATION
Information overload…
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26. “It's not information
overload - it's filter failure”
– Clay Shirky
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27. Don’t be a slave to email!
• Apply the Getting Things Done process to your
inbox.
• Use filters, tags, and folders.
• Unsubscribe.
• Move messages you’re not
required to take action
upon to another space.
• Separate email account
• RSS reader
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28. Finding relevant conversations
• Gurus in your discipline
and their entourage
• Books
• Blogs
• Professional associations
• Conference and event
backchannels
• #Hashtags and keywords
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29. Fashion is televised, online
http://mashable.com/2013/09/15/new-york-fashion-week-live-stream-views/
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30. Google Alerts
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http://www.google.com/alerts

31. Flipboard and Pulse.me
• Mobile apps can push the news to you in a
magazine format
flipboard.com www.pulse.me
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32. Roles in communities
Leaders/
Gurus
Active
Members
Lurkers
Outsiders
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33. STORING AND RETRIEVING
INFORMATION
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34. Storing and retrieving
I can retrieve relevant information I was
exposed to in the last month.
• Yes.
• No.
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35. Social bookmarking: Diigo
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Can you imagine having 7,000 bookmarks
in your browser?
Browser Add-
On
http://www.diigo.com

36. Pinterest
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37. Evernote
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• Personal note-taking application.
• Syncs on multiple devices.
• http://www.evernote.com/

38. File sync
•38 Personal branding and social media - M. Plourde - April 2014

39. If Information Was Made of Light…
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EXTERNAL
INFORMATION
SOURCERECEIVED
INFORMATION
FORWARDED
INFORMATION
SHARED
INFORMATION
STORED
INFORMATION

40. If Information Was Made of Light…
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EXTERNAL
INFORMATION
SOURCERECEIVED
INFORMATION
FORWARDED
INFORMATION
SHARED
INFORMATION
STORED
INFORMATION
CURATION

41. Conversational Spaces
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PROFESSIONALPERSONAL

42. Social Media Spaces
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PERSONAL PROFESSIONAL

43. CHOOSING THE RIGHT
CHANNELS
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44. The network effect
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Source: Jeff Bullas
Also: http://blog.digitalinsights.in/social-media-facts-and-statistics-2013/0560387.html

45. The role of reciprocity
Reciprocal
• Requires permission
from both
participants.
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Non-reciprocal
• You can follow someone
without them following
you back.
Top dog

46. The role of reciprocity
Reciprocal
• Fosters relationship.
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Non-reciprocal
• Fosters discovery.

47. My spaces
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PERSONAL
PROFESSIONAL

48. ME
INPUT
(Inbound)
OUTPUT
(Outbound)
MY STORAGE
(Circa 2007)
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49. Personal branding and social media - M. Plourde - April 2014 49
My sharing loop
(2014)

50. Personal Learning Networks
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Attribution: Alec Couros (courosa) on Flickr.com

51. Building your resilience
•5
Source: http://www.merriam-webster.com/dictionary/resilience
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52. Your PLN to the rescue
http://youtu.be/IZ83x2hUCP4
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53. Thank You!
• Questions, Comments?
• Mathieu Plourde
Educational Technologist, LMS Project Leader
IT Academic Technology Services
mathieu@udel.edu
bit.ly/mathplourde
• All contents for this session: bit.ly/sm-fashion-s14
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