Industry Trends and Perspectives: Enabling efficient and effective information services delivery

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Cloud and Virtual Data Storage Networking
Don’t be scared, however look before you leap and be prepared
August 2011

Industry Trends and Perspectives:
Enabling efficient and effective information services delivery
Greg Schulz: Sr. Advisor - The Server and StorageIO Group (StorageIO)
Author “Cloud and Virtual Data Storage Networking” (CRC Press)
“The Green and Virtual Data Center” (CRC Press)
“Resilient Storage Networks: Designing Flexible Scalable Data Infrastructures”
(Elsevier)
© Copyright 2011 Server and StorageIO Group All rights reserved. www.storageio.com

© Copyright 2011 Server and StorageIO Group (www.storageio.com) All rights reserved.

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Introductions and background material
Who is Greg Schulz as well as Server and StorageIO?
• Independent IT Advisor, Author Blogger and Consultant
Advisor Author,
• Worked in IT as a customer, as a vendor and then industry analyst
• Provides industry trends and perspectives on IT infrastructure topics
• Author of books, articles, tips, reports, videos and podcasts

www.storageio.com
www.storageio.com/newsletter
www.storageio.com/books
g
www.storageioblog.com
www.twitter.com/storageio The Green and Resilient Storage
Virtual Data Center Networks
ISBN: 9781439851739 ISBN: 978-1-4200-8666-9 ISBN: 978-1-555583113



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Enabling your journey to efficient and productive IT services delivery

Cloud and Virtual Data Storage Networking by Greg Schulz of StorageIO has 396 pages, with
more than 100 figures and tables, 15 chapters plus appendices, as well as a glossary. The hard
cover book can be purchased at global venues including Amazon, Barnes & Noble, Digital Guru,
CRCPress.com. ISBN-10: 1439851735, ISBN-13: 9781439851739

Authors companion web site for Cloud and Virtual Data Storage Networking
www.storageio.com/book3.htmll and www.storageiobooks.com
t i /b k3 ht d t i b k

CRC Press web site for Cloud and Virtual Data Storage Networking
http://www.crcpress.com/product/isbn/9781439851739

Cloud and Virtual Data Storage Networking LinkedIn group site
http://www.linkedin.com/groups/Cloud-Virtualization-Data-Storage-Networking-3890985
http://www linkedin com/groups/Cloud Virtualization Data Storage Networking 3890985

Video: Greg Schulz discusses his new book, what it is about, who should read it.
http://www.youtube.com/watch?v=jiEMpAIwTVk&feature=youtu.be



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Cloud and Virtual Data Storage Networking, looks at converging IT
resources and management technologies for facilitating efficient and effective
delivery of information services, including enabling of Information Factories.
Regardless of your experience level, Schulz guides you through the various
technologies and techniques available for enabling efficient information
services delivery.

Coverage includes:
• Information services delivery model options and best practices
• Metrics and measurements for efficient E2E IT management
• Server, storage, I/O networking and data center virtualization
• Converged and cloud storage services (
g g (IaaS, PaaS, SaaS)
, , )
• Data protection for virtual, cloud and physical environments
• Data footprint reduction and data protection modernization
• High Availability, Business Continuance, and Disaster Recovery



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When it comes to IT clouds and virtualization, you must look before you leap.
This book will help you address the question of not if, rather when, where, with
what, and how to leverage cloud, virtual, and data storage networking as part of
your IT infrastructure today and in the future.

Source: Cloud and Virtual Data Storage Networking (CRC)


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Cloud and Virtual Data Storage Networking provides comprehensive coverage
of IT data storage networking infrastructure, including public and private cloud,
virtualization, and traditional IT environments.

<<<<image of clouds/pass/etc



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What is being said:

“With all the chatter in the market about cloud storage and how it can solve all
your problems, the industry needed a clear breakdown of the facts and how to
use cloud storage effectively. Greg's latest book does exactly that.” Said Greg
Brunton of EDS, an HP company.

“The amount of data being generated, processed, and stored has reached
unprecedented levels. Even during the recent economic crisis, there has been
no slow down or information recession. Instead, the need to process, move,
and store data has only increased,” said Schulz. “This book presents options,
technologies, best practices and strategies for enabling IT organizations
looking to do more with what they have while supporting growth along with new
services without compromising on cost or quality of service (QoS) delivery.”



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Themes and topics covered include:

• Don’t be scared of clouds and virtualization, but do look before you leap.

What this means is that you should do your homework, prepare, learn, and
get involved with proof of concepts (POCs) and training to build the
momentum and success t continue an ongoing IT j
t d to ti i journey.

Identify where clouds, virtualization and data storage networking
technologies and techniques compliment and enable your journey to efficient,
effective and productive optimized IT services delivery.


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• There is no such thing as a data recession: Do more with what you have

A common challenge in many organizations is exploding data growth along
with associated management tasks and constraints, including budgets,
staffing, ti
t ffi time, physical f iliti
h i l facilities, fl
floor space, and power and cooling. IT
d d li
clouds and dynamic infrastructure environments enable flexible, efficient and
optimized, cost-effective and productive services delivery.

• Expanding focus from efficiency and optimization to effective and productivity

A primary tenant of a cloud and virtualized environment is to support growing
demand in a cost-effective manner with increased agility without
compromising QoS. By removing complexity and enabling agility, information
services can be delivered in a timely manner to meet changing business
needs.



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Industry trends: Need for Innovation
Supporting business demands, maintaining QoS while reducing costs
In order to support demand:
pp Available Resources
Don’t save as much data, limit Performance, Availability,
expansion and QoS enhancements Capacity, Energy = PACE
E.g. Store and process more
data in a denser footprint

Leverage improved densities
Remove IT footprint constraints
QoS, Service Levels
Boost efficiency, lower unit costs Response Time, Availability
Improve performance

Do more with what you have Unit Cost of Resource
Avoid compromise of QoS $ / Capacity, $ per IOP
Enable agility and flexibility Capacity per watt, IOP per watt
Note: Innovation = Do and enable more with less without compromising customer service


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• There are many types of information services delivery model options

Various types of information services delivery modes should be combined to
meet various needs and requirements. These complimentary service delivery
options and d
ti d descriptive t
i ti terms i l d cloud, virtual and d t storage network
include l d i t l d data t t k
enabled environments.

These include dynamic Infrastructure, Public, Private and Hybrid Cloud,
abstracted, multi-tenant, capacity on demand, Infrastructure as a Service
(IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS)
among others
others.



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Industry trends: Clarifying cloud confusion
The many different facets of clouds and cloud storage

Paradigms Products Services
Architectures Solutions Providers

SaaS / AaaS
Private,
Private Public and Hybrid
PaaS Attributes and characteristics
Metered and resilient, Dynamic and elastic
Agile and flexible, Cost effective and efficient, Optimized
IaaS Flexible, automated tools and service management
Measureable, rapid provisioning
Scalable and stable



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• Best people, processes, practices and products (the four Ps)

Bringing all of the various components together is the Ps (people skill sets,
process, practices and products). This means leveraging and enhancing
people skill sets and experience, process and procedures t optimize
l kill t d i d d to ti i
workflow for streamlined service orchestration.

Practices and policies to be more effectively reducing waste without causing
new bottlenecks, and products such as racks, stacks, hardware, software,
and managed or cloud services.



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• Service categories and catalogs, templates SLO and SLA alignment

Establishing service categories aligned to known service levels and costs
enables resources to be aligned to applicable SLO and SLA requirements.
Leveraging service t
L i i templates and d fi d policies can enable automation
l t d defined li i bl t ti
and rapid provisioning of resources including self service requests.

Business focused Technology focused


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• Effective IT services delivery: Metrics, measurements and E2E management

You cannot effectively manage what you do not know about; likewise, without
situational awareness or navigation tools, you are flying blind. E2E (End to
End) tools
E d) t l can provide monitoring and usage metrics f reporting and
id it i d ti for ti d
accounting, including enabling comparison with other environments. Metrics
include customer service satisfaction, SLO and SLAs, QoS, performance,
availability and costs to service delivered.



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• Importance of data protection for virtual, cloud and physical environments

Clouds and virtualization are important tools and technologies for protecting
existing consolidated or converged as well as traditional environments.
Likewise, virtual and cloud environments or d t placed th
Lik i it l d l d i t data l d there also need t
l d to
be protected.

Now is the time to rethink and modernize your data protection strategy to be
more effective, protecting, preserving and serving more data for longer
periods of time with less complexity and cost.


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• Packing smart and effectively for your journey: Data footprint reduction (DFR)
Reducing your data footprint impact leveraging data footprint reduction (DFR)
techniques, technologies and best practices is important for enabling an
optimized, efficient and effective IT services delivery environment.
Reducing your data footprint is enabled with clouds and virtualization
providing a means and mechanism for archiving inactive data and for
transparently moving it. On the other hand, moving to a cloud and virtualized
environment to do more with what you have is enhanced by reducing the
impact of your data footprint.
The ABCDs of data footprint reduction include Archiving, Backup
modernization, Compression and consolidation, Data management and
dedupe along with Storage tiering and thin provisioning among other
techniques.



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How to get from here Journey To here
Siloed Multi-tenant
Vision
Business issues and challenges High level strategy Metered and resilient
opportunities Dynamic and elastic
Private Agile and flexible
Legacy
Legac New Public
Ne Hybrid Cost Effective
Existing Optimized
Applications Today Near-term Long-term Flexible
Systems Measured
Resources SAN Virtualized Federated
Self provision
NAS Clouds Hybrids
Service aligned
Convergence
Rapid provisioning
Scalable and stable
Technologies and techniques Best practices
Product and services Policies and procedures
Buzzwords People skill sets


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Closing Comments
Where to learn more, next steps…

Prepare and plan for your journey
• Balance Performance, Availability, Capacity, Energy/Economics
• Do more with what you have, boost productivity where needed ISBN: 978-1-555583113
• Leverage data footprint reduction across entire environment
• Conduct proof of concept (POC) to establish best practices
• Determine which of your tools work with different services/solutions
• Balance the old with the new, don’t be afraid, look before you leap!
ISBN: 978-1-4200-8666-9

Where to learn more
• www storageio com (articles videos & webcasts)
www.storageio.com (articles,
• www.storageioblog.com and twitter @storageio
• Feel free to call, IM, tweet, or email greg@storageio.com

ISBN-13: 9781439851739


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Don’t be scared, however look before you leap and be prepared
August 2011

Industry Trends and Perspectives:
Enabling efficient and effective information services delivery
Greg Schulz: Sr. Advisor - The Server and StorageIO Group (StorageIO)
Author “Cloud and Virtual Data Storage Networking” (CRC Press)
“The Green and Virtual Data Center” (CRC Press)
“Resilient Storage Networks: Designing Flexible Scalable Data Infrastructures”
(Elsevier)


Industry Trends and Perspectives: Enabling efficient and effective information services delivery

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