1. MATEJA
ALEKSIC
DIGITAL
CREATIVE
PORTFOLIO
After graduation at Hyper Island school for Interactive Art Direction, I
was directly employed as Digital Creative at Draftfcb/Lowe office in
Zurich, Switzerland. This is where my career started and here is some
of the work I have done throughout past years.
2. MINI.
PAINT THE STREETS.
OOH/AMBIENT/PRINT/
DIGITAL
2011
Through already existing platform MINI
CONNECTED, there is a new feature. A simple
GPS app that tracks your movement while
driving and creates an unique, personal
pat- tern on the city„canvas“. The app would
be available for non Mini drivers also( Logg
in through the app and connect to the
microsi- te). The result of the user’s driving
is recognisable pattern with, pre choosen
mini colour that is tagged with user`s name.
Pattern shape depends on your driving,
speed, number and period of stops, etc.
The end result gives an impressive Jackson
Pollock like piece of urban art, unique for
each user and city. You choose to take
part in a community painting or simply
have your personal piece of art, with only
your„signature“. Users are able to order their
personal art copy, or to see and interact
with the campaign on the special microsite.
Whole campaign takes place in the most
urban cities in Switzerland. From here, there
are endless possibilities for the use in other
mediums of the campaign: print, digital,
outdoor etc. There is a possibility to create
an instalation in the each city that would
serve as an live feed of the citys urban art.
4. MINI
BANNER STREET
VIEW.
DIGITAL
2011
Mini banner that integrates Google
street view to user experience. User
simply types in his/hers adress. Ban-
ner shows the nearest Mini dealer
on Google maps. By clicking on the
location of one Mini dealer, banner
“drives” you to your destination us-
ing Google streetview. There, you
will find your dealer with a special
code wich would allow you to collect
speciall Mini goodies and have a test
drive.
5. NIVEA
CREATE.
DIGITAL
2011
Nivea “Create” facebook competition
asks users to get creative with the
Nivea tin can. Open to any sugges-
tions, user can upload fotos or videos
to this facebook app and best result
is voted by other NIvea fans by giving
likes. There are prizes to be won,
the first would be backstage tickets
to Rhianna ( Nivea ambassador)
concert.
6. NIVEA
SLIDER BANNER.
DIGITAL
2011
Nivea long repair banner. Allows user
to drag the product with integrated
slider. Slider zooms in to the parts of
the hair where product benefits.
7. BMW MOTO
FCBK APP.
DIGITAL
2011
Facebook competition. Guess the
shape of the next bike storming
through, by taking a snapshot at the
right time. Best score - best timing.
1st. Prize BMW scooter.
11. GREENPEACE
URBAN HAVOC.
AMBIENT/DIGITAL
2011
AR app made to enable members
of the public to find virtual objects
within the physical world, “urban
catastrophes” (poluted fountain, tree
beeing cut, animals in the zoo vanish-
ing, etc.) using an iPhone or Android
phone. Once a disaster is found,
there are opportunities to cease it in
order to win prizes, or photograph
yourself and friends alongside the
“catastrophy”. Photos are shared on
social networking pages such as Fa-
cebook, Twitter and Flicker. By Geo-
tagging function user can see where
other participants are and where
the“catastrophy” takes place.
12. EUCERIN
DIGITAL LAUNCH.
DIGITAL
2011
Launch of the new Eucerin product
for troubled teen skin. Redesigned
QR codes are placed on print/ bil-
boards that lead directly to mobile
web page. Web page consist of a
code for a free specimen, 2 competi-
tion games for a year of a free Euc-
erin supply, product description and
registration.
13. VALSER
360˚ CAMPAIGN.
PRINT/OOH/DIGITAL
2011
This campaign engage users to
participate in social action and hence
create a „Valser Network“. Using
mountain as a symbol for Valser
bottle in „real time“ and the great
Swiss outdoors, the campaign targets
everyone that feels the „Swissness.“
Valser Mountain campaign builds
on solely 4 principles given in the
brief: 1.Enabling social connections.
2.En- tertain and activate emotional
engagement. 3.Provide utility. 4.Edu-
cate. This is a 360-degree integrated
communications campaign that
encompasses advertising, website
development, mobile marketing, on
the ground events, public relations,
in store promotions and field market-
ing.
14. 1818
360˚ CAMPAIGN.
PRINT/OOH/DIGITAL
2011
1818 is Switzerland’s 2’nd largest
independent Directory Assistance
Service. Besides designing a mobile
web page, mobile banner and a land-
ing page, I created a short campaign
targeting the public with sensational
news: “NASA enquires help from
1818 for extraterrestrial life search.”
And 1818 was up to the task, ‘cause
they can deal even with “impossible”
search.
16. LEARN
NORWEGIAN.
PRINT
2012
Series of print ads made for the
opening of the new school for Nor-
wegian language in Belgrade. Here
I use peculiar motivs of Norwegian
popular culture as a trigger; movies,
music, artists, public figures etc.
17. SWISSHAUS
MOBILE APP.
DIGITAL
2012
Smart phone application for Swiss
home construction company. The
app allows user to have a daily live
feed of his/hers home construction
progress. Shareable feed in terms of
photos and videos.
20. MARLBORO
QR PUZZLE.
OOH/DIGITAL
2012
QR code puzzle game for Marlboro
promotion. Can be played manually
or by using a smart phone. Puzzle
is complet when a QR code is scan
able. By scaning the code, user is in
for great prizes.
22. CAILLER
EVENT.
EVENT/DIGITAL
2012
Event for Swiss chocolate manu-
facturer Cailler. Cailler promotion
hosteses allow users to vote for their
favorite Cailler product and get a free
sample. At the same time public can
interact with simple choco tetris game
through smart phones and win prizes.
24. WESC
MOBILE APP.
MOB.APP/WEB
2012
This is a project from Hyper Island`s
module “Advanced Interface Design”
with clothing brand WeSC as a client
and Daniel Ilic, a creative director
from North Kingdom digital agency,
as a mentor. The brief: “Connect
the brand to music and/or art and
by doing so focus on the creativity
& user experience and how that can
be spread, hosted & talked about
by our target audience”. My group
decided to go for a simple yet highly
technically challenging solution. By
building on WeSC traditions of pure
fun and irony-taking a cue from old
skate magazines- and mixing it with
everyday life, we created GiFF UP.
It is a WeSC iPhone application that
celebrates the ancient internet art
form of the animated GIF. This app
has different features (sequence/bul-
let time) including the ability to sync
with other iPhones through GPS and
together end up in one giant social
camera. The users can share it
and upload it to the big WeSC wall
online.
25. SVERIGES
RADIO
DIGITAL APPS.
MOB.APP/WEB
2012
A Hyper Island module “Interactive
User Experience” included the project
with the client that was Swedish Pub-
lic Radio. The brief was to increase
online listening, by setting it in focus
and to improve the web experience.
As an opportunity, my group focused
on making listeners out of non us-
ers, improve the player and make it
external and user friendly. Our con-
cept is called Player to the People,
where we created an external player
“family” of four. This “family” (mobile
app, tablet app, desktop app and
browser extenuation) will enable us-
ers to listen to radio during their daily
routines and not only on the client`s
web page.
26. BRANDING
HAITI
DIGITAL APPS.
MOB.APP/WEB
2012
A Hyper Island module “Interactive
User Experience” included the project
with the client that was Swedish Pub-
lic Radio. The brief was to increase
online listening, by setting it in focus
and to improve the web experience.
As an opportunity, my group focused
on making listeners out of non us-
ers, improve the player and make it
external and user friendly. Our con-
cept is called Player to the People,
where we created an external player
“family” of four. This “family” (mobile
app, tablet app, desktop app and
browser extenuation) will enable us-
ers to listen to radio during their daily
routines and not only on the client`s
web page.
DONATION IS PASSIVE
INVEST IS ACTIVE
DONATION IS PASSIVE
INVEST IS ACTIVE
