Presentation given by Pier Ludovico Bancale, BootB, at "Crowdsourcing Experience: Logiche collaborative nell'Enterprise 2.0" event in IULM University

1. Crowdsourcing Experience IULM – Master in Tourism Management Milan – 20 I 2010

2. OUR website OUR marketplace

3. OUR mission Create Search By using crowdsourcing instead of traditional outsourcing in a borderless & meritocratic way. HOW ? Be THE Creative Engine If something exists we SEARCH. If not, need to CREATE

4. Problem Brand “ Limited Creativity” :( 1 Agency Contract 2 nd agency 3 rd agency 4 th agency Pitch 5 th agency

5. Solution

6. Solution BRANDS (buyers of creativity) 1

7. Solution BRANDS (buyers of creativity) Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :) 1

8. Solution CREATORS (Sellers of creativity) 2 BRANDS (buyers of creativity) Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :) 1

9. Solution BRANDS (buyers of creativity) Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :) 1 CREATORS (Sellers of creativity) Read the Briefs & post their creative proposals 2

10. Solution BRANDS (buyers of creativity) Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :) 1 CREATORS (Sellers of creativity) Read the Briefs & post their creative proposals 2 BRANDS Choose and buys the Best creativity 3

11. Solution CREATORS The Best receives the Budget appropriated by the Brand 4 “ Unlimited Creativity” ;) BRANDS (buyers of creativity) Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :) 1 CREATORS (Sellers of creativity) Read the Briefs & post their creative proposals 2 BRANDS Choose and buys the Best creativity 3

12. Recruit creative department ( From 143 countries :) ) > 18,000 - > 4 SEGMENTS 14% Creative Talents ( not leaving but loving creativity : ) ) 16% Agencies ( small to medium size ) 41% Professionals ( working in agencies ) 29% Freelancers ( living on their creative activity )

13. > 40% top professionals HOW? BootB targeted Professionals first. Professionals F r e e l a n c e r s C r e a t i v e T a l e n t s To reach all creatives around the Planet via gravity:

16. A truly worldwide online marketplace CREATOR From From France Russia Auchan Italy Australia Disaronno Italy Ukraine Alpenliebe Italy Italy Grazia Kuwait Australia Eloquence BRAND Denmark Belgium Lego Switzerland Brazil Unicef UK Italy Clearasil Russia USA Abrau-Durso For Italy The Netherlands India China Dubai Worldwide Worldwide Worldwide Worldwide USA Italy Disney France Italy UK Buongiorno India USA Japan Playtex France Turkey China Koch Group Russia Italy Greece Memopal Worldwide UK Spain EMI Music Worldwide Switzerland Indonesia Creom Russia Italy Russia Bulgari Worldwide France Egypt CDP CIS

17. A truly worldwide online marketplace CREATOR From From France Russia Auchan Italy Australia Disaronno Italy Ukraine Alpenliebe Italy Italy Grazia Kuwait Australia Eloquence BRAND Denmark Belgium Lego Switzerland Brazil Unicef UK Italy Clearasil Russia USA Abrau-Durso For Italy The Netherlands India China Dubai Worldwide Worldwide Worldwide Worldwide USA Italy Disney France Italy UK Buongiorno India USA Japan Playtex France Turkey China Koch Group Russia Italy Greece Memopal Worldwide UK Spain EMI Music Worldwide Switzerland Indonesia Creom Russia Italy Russia Bulgari Worldwide France Egypt CDP CIS

19. BETA Testing - key figures Pitches: 85 Creators > 18,000 From countries: 143 Total Pitched budget: $588,000 Average number of Solutions posted: 185 Average Pitch investment: $7,400 Growing Trend : Average number of Solutions kept ( in brief :) 27%

20. OUR creative process IN : 185 GOOD 50 OUT : 1 OUT : 1 GOOD 3 IN : 5-10 OFFLINE OUTSOURCING ONLINE CROWDSOURCING ( More probability to find the BIG IDEA :) )

21. Value proposition - Synthesis + Creative sources + Diversity + Speed - Costs + Flexibility 100 % ONLINE In synthesis : Bureaucracy Creativity

23. Ready 2 hear your questions [ pl.bancale @ BootB.com ] ! & ? Thanks for the attention ? !