2. WHAT DO YOU SEE AS THE FUTURE OF PIRACY? IT WAS DIFFICULT TO CONTROL
WHEN IT WAS IN THE FORM OF VHS AND DVD’S, AND IN DIGITAL FORM IT’S EVEN
TOUGHER. HOW DO YOU THINK BIG MEDIA CONGLOMERATES AND STUDIOS SHOULD
APPROACH THIS ISSUE? HOW EXACTLY SHOULD THEY COMPETE?
WHEN PEOPLE HAVE MANY WAYS TO FIND PIRATE COPIES OF YOUR WORK -
GIVE THEM AS MANY WAYS TO GET
YOUR WORK LEGITIMATELY.MAKE IT MORE
CONVENIENT, MORE AUTHENTIC AND A BETTER EXPERIENCE, AND PEOPLE
WILL PAY YOU FOR IT. GIVE FANS OPTIONS, NOT RULES.
3. IF YOU HAD TO CONVINCE SOMEONE WHO HAS NEVER SHARED
OR COLLABORATED ON THE INTERNET (I.E NO PERSONAL
BRANDING AT ALL ON THE INTERNET), AND YOU HAD TO
SELL IN THE BENEFITS-WHAT WOULD YOU SAY IN A
NUTSHELL?
It's a way to be more connected to people, places
and ideas. It's a way to create new
and unforeseen possibilities
and opportunities for yourself and
others.
4. WHAT DO YOU SEE AS THE FUTURE OF JOURNALISM?
MASS MEDIA JOURNALISM AND CITIZEN JOURNALISM
TOGETHER?
YES
5. WHAT DO YOU SEE AS THE ONE CRUCIAL ELEMENT
MISSING IN FULL TIME JOBS AND THE RISE IN
UNHAPPINESS IN DAY-TO-DAY EMPLOYMENT?
MEANING. WE CRAVE
PURPOSE IN EVERYTHING WE DO.
6. WHAT SORT OF FUTURE DO YOU SEE FOR WEARABLE
TECHNOLOGY? WITH NEW SMART DEVICES COMING OUT
LIKE GOOGLE GLASS AND IWATCH?
IT NEEDS TO BE WEARABLE. I'LL
BE EXCITED ABOUT WEARABLE TECHNOLOGY
WHEN FASHION DESIGNERS START
MAKING IT RATHER THAN TECHNOLOGY
COMPANIES.
7. DO YOU THINK, AS HUMAN BEINGS, WE’RE MEANT TO BE
BORN SELF-MARKETERS AND THIS IS SOMETHING THAT
IS ONLY BECOMING MORE OBVIOUS NOW WITH
ADVANCES IN DIGITAL TECHNOLOGY?
I REALLY HOPE, FOR THE SAKE OF ALL
HUMANITY, THAT THE MEANING
OF LIFE HAS ABSOLUTELY
NOTHING TO DO WITH
MARKETING.
8. CONTACT MATT MASON
• WEBSITE: HTTP://THEPIRATESDILEMMA.COM/
• ABOUT THE BOOK: HTTP://THEPIRATESDILEMMA.COM/ABOUT-THE-BOOK
• FACEBOOK: HTTPS://WWW.FACEBOOK.COM/PAGES/THE-PIRATES-
DILEMMA/30412573328
• TWITTER: @MATTMASON
• SLIDESHARE: HTTP://WWW.SLIDESHARE.NET/MATTJAMESMASON/THE-PIRATES-
DILEMMA
• BUY THE BOOK ON AMAZON: HTTP://WWW.AMAZON.COM/THE-PIRATES-
DILEMMA-REINVENTING-CAPITALISM/DP/1416532188