Web analytics in small bites. A 2 minutes video on _trackPageview the "workhorse" for Google Analytics

1. Google Analytics Adv - Accounts _trackPageview in Async

2. _trackPageview is the primary function for tracking a page within Google Analytics. _trackPageview sets up all the necessary cookies for the session and submits the data to the Google servers. There are basically 5 cookies that are set. _trackPageview in Async <script type=&quot;text/javascript&quot;> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-1234567-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script>

3. The five cookie names and types that Google Analytics uses are: __utma __utmb __utmc __utmv __utmz The blue table defines each ones specific function regarding tracking. _trackPageview in Async

4. You can view these cookie values in the preference settings of your browser, normally in the privacy tab. 1. Notice that all values are preceded by a hash of the host.domain. the Async is located on. The hash value is a fixed length numerical value (9 in this case) that represents your website. The hash values for sites will be 9 digits in this case regardless of the domain name length. _trackPageview in Async 1

5. The domain-hashing functionality in Google Analytics uses the (9 digit) hash number to check cookie integrity for visitors on a domain. However, to track visitors who cross: Subdomains or Other 3rd party domains you control you need to turn off domain hashing so the cookie integrity check will not reject a user cookie coming from one domain to another. These are special cases, but worth being aware of. _trackPageview in Async www.myownsite.com support.myownsite.com www.myownsite.com support.myownsite.co.au Multiple subdomains 3rd party domains you control

6. GOOGLE ANALYTICS Adv - Accounts Today we covered: _trackPageview in Async Contact me for more information on any item in the series . [email_address]