Massimo Burgio SEMPO Search Congress Barcelona

•

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My presentation for the Search Congress in Barcelona, Spain, where I delivered a keynote about how the switch to search should be a new mindset for the contemporary marketers rather than just an online strategy or, even worse, an online tactic.

Tecnologia

search
your head first
a new mindset for contemporary marketers

SHOPPING
SOCIAL SEARCH
ONLINE PR ENGINES
VIDEO SEARCH
PAY-PER-CLICK ORGANIC SEO
BID STRATEGY
MOBILE SEARCH
WEB ANALYTICS
LINK BUILDING SEARCH
INTEGRATION

BEHAVIORAL
CONTEXTUAL
RSS FEEDS BLOGGING

social
practices
online and technologies that users

share
media
adopt to content,

experiences,
opinions, and the same

feelings,
media

wikipedia

taggin postin linking
commenting

g
rankin
collaborati

social
rating

g voting uploadin
sharin
g

listing
ng
bookmarkin
g
g
g

earch

isten
keywords engagemen
votin
word of mouth
socia buzz g
blogs
eferrals

t
rating

l competitors
poll
online reputation
network
key
s

passion
patience
perseverance
proactivity

nalyze
everage
ptimize
ngage
nderstand
iralize
easure

you can
strategize
integrate
innovate

search

massimoburgio

sempoboard.global.europe
globalsearchinteractive
mediacamproma

linkedin
facebook
twitter
slideshare

www.sempo.org

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Massimo Burgio SEMPO Search Congress Barcelona

1. search your head first a new mindset for contemporary marketers

2. SHOPPING SOCIAL SEARCH ONLINE PR ENGINES VIDEO SEARCH PAY-PER-CLICK ORGANIC SEO BID STRATEGY MOBILE SEARCH WEB ANALYTICS LINK BUILDING SEARCH INTEGRATION BEHAVIORAL CONTEXTUAL RSS FEEDS BLOGGING

3. search 2.0 2.3D 3.0 ?.x

4. social practices online and technologies that users share media adopt to content, experiences, opinions, and the same feelings, media wikipedia

5. change attitude (yes you can)

6. taggin postin linking commenting g rankin collaborati social rating g voting uploadin sharin g listing ng bookmarkin g g g earch

7. peopl elping people e inding stuff

8. userpowered we

9. opportunity (and/or) thread

10. userfuelled branding

11. search breathe think plan

12. new kind of marketing intelligenc e

13. isten keywords engagemen votin word of mouth socia buzz g blogs eferrals t rating l competitors poll online reputation network key s

14. new breed of tool marketing

15. searc brand monitoring digg SEO h blog analytics web technorati wordtracker collaborative tools adwords knowledge sharing online PR vira conversation s wiki linkedi l buzz s SEM n social s twitte RS influencer networks r ROC MAO faceboos S engagement

16. new style of marketing mindset

17. passion patience perseverance proactivity

18. breathe

19. search

20. action

21. nalyze everage ptimize ngage nderstand iralize easure

22. nalyze everage ptimize ngage nderstand iralize easure

23. nalyze everage ptimize ngage nderstand iralize easure

24. nalyze everage ptimize ngage nderstand iralize easure

25. nalyze everage ptimize ngage nderstand iralize easure

26. nalyze everage ptimize ngage nderstand iralize easure

27. nalyze everage ptimize ngage nderstand iralize easure