My presentation for SMX London 2008's panel "My Secret Weapon", where I unveiled TubeMogul www.tubemogul.com, the Global Search Interactive's secret weapon for maximizing the distribution and optimizing the tracking of online videos. The presentation has a slide introducing Mark Rotblat of TubeMogul - at that point there is a video message and further video SEO tips from Mark - you can still find the video here http://dailymotion.alice.it/video/x76jfc_tubemoguls-mark-rotblat-viral-video_school. Enjoy!

1. London, November 5, 2008
MY SECRET WEAPON
FOR VIRAL VIDEO DISTRIBUTON
MASSIMO BURGIO
founder, chief strategist
GLOBAL SEARCH INTERACTIVE
globalsearchinteractive.com
a proud member of SEMPO

2. MY SECRET WEAPON
John Frieda Collection’s
FRIZZ-EASE
SECRET WEAPON
Flawless Finishing Cream
Instantly camouflages imperfections;
Leaves dull, dry hair shiny, soft & supple.
Use anywhere, anytime.

3. THE MASTER
WEAPON
IS SEARCH

4. MASTER WEAPON IS SEARCH
•! Search relevancy
•! Search strategies
•! Keywords keywords keywords (search mindset)
•! Tagging, tagging, tagging!
•! All media optimization (optimisation)
•! Pervasive and capillary distribution of content

5. VIRAL VIDEO OPPORTUNITIES
•! Videos rock (rich brand/product experience)
•! Videos engage (your target audience)
•! Videos reach (in terms of message)
•! Videos go around the world (thanks to social networks’ spin)
•! Videos go around the web (thanks also to RSS / MRSS)
•! Videos rank!!! (on universal / blended search results)

6. ONLINE VIDEO DATA

7. MORE ONLINE VIDEO DATA

8. SEARCH + VIDEO RULE ADVERTISING SPEND

12. SO YOU WANT TO
ENGAGE IN
ONLINE VIDEO
AND NEED A
SECRET WEAPON,
RIGHT?

13. MY SECRET WEAPON (at last!!!)

15. SERP MAGIC!

16. SERP MAGIC!

17. SEMPO VIDEO PERFORMANCE
Call it long tail of video views/reach…

18. www.tubemogul.com

19. WHAT IS TUBEMOGUL?
•! Online video analytics and distribution tool serving publishers large and
small with automated upload to the Web's top video sharing sites.
•! TubeMogul's analytic technology aggregates video-viewing data from
multiple sources to understand when, where and how often videos are
watched, track and compare viewing trends, measure the impact of
marketing campaigns, gather competitive intelligence, and share the data.
site
videos content
Video Creators
and
Content Owners
performance data
metrics

20. TUBEMOGUL FEATURES
Charts - easily create charts that track videos and/or video publishers.
Analysis Tools - create custom groups of videos, video publishers and
online video sites, and receive analytics by group.
Universal Upload – Upload videos to major video sharing sites in one shot!
Aggregated Analytics - track online video analytics across video sites incl.
Google, MetaCafe, MySpace, AOL, Yahoo!, Revver, YouTube and more!
Communication Tools - email charts to the recipients of your choice.
Data Export - exports charts and other data to Excel.
Ease of Use – intuitive user interface and easy to understand charts.
Advanced Features - powerful analytics tools for Premium Service.

21. EMBED,
VIRALIZE,
BOAST,
LINK

22. EASY VIDEO UPLOAD
Browse to upload
Or provide MRSS URL
Then LAUNCH to
sites within your
channels

23. CUSTOMIZABLE CHARTS

24. SINGLE VIDEO STATS

25. AGGREGATE STATS

26. DEMOGRAPHIC STATS

27. DATA EXPORT / KEYWORD REPORT

28. DID I MENTION
THAT ALL THIS IS
TOTALLY FREE?

29. FREE IS GOOD, PAID IS BETTER

30. FREE IS GOOD, PAID IS BETTER

31. FREE IS GOOD, PAID IS BETTER

32. FINAL TIPS FROM MARK ROTBLAT

33. RANKING WELL ON GOOGLE

34. RANKING ON GOOGLE VIDEO, TOO!

35. RANKING ON GOOGLE VIDEO, TOO!

36. PERFORMING WELL EVERYWHERE
•! viral video smx london
•! seo video smx london
•! seo video viral smx
•! seo video tips
•! smx video seo tips
•! tubemogul *
•! massimo burgio *
•! mark rotblat *

37. www.tubemogul.com

38. THANK YOU
massimo burgio
globalsearchinteractive.com
sempo.com