MassChallenge 2012 UnTapped Presentation

MassChallenge 2012
UnTapped

#MCUnTapped

DRAFT

January 2010

MassChallenge is fostering innovative growth
via a startup accelerator and competition

MassChallenge Startup Accelerator
Largest-ever startup accelerator and competition

and the first to support high-impact, early-stage

entrepreneurs with no strings attached

MassChallenge mission

To catalyze a
startup renaissance

Copyright © 2012, MassChallenge, Inc. All Rights Reserved. 2

The startup accelerator connects innovators
with supporters and resources throughout
2012 Accelerator Dates Annual $1M Startup
Jan 2012
Accelerator and Competition
Prepare MassChallenge
March 1 • Anyone can enter, from
Accept applications anywhere, with any startup
& prepare entrants
April 11 • Expert judges identify highest
2 rounds of judging impact, most viable startups
May 17
Prepare finalists • Everyone gets training and
for accelerator access to networks & resources
June 27 • Finalists are matched with
Accelerate mentors and free resources
finalists
Oct 1 • Highest impact, most viable
Final Judging startups win awards
Week of Final ceremony
Oct 22 • Sponsors, partners, alumni
are integrated into all stages
Engage all participants
and alumni

MassChallenge is largest-ever program of its kind
and has demonstrated outstanding results

MassChallenge launch event with Governor Deval Patrick, Boston Mayor Thomas Menino, and passionate innovators.

• Largest-ever startup competition and accelerator
• 733 applicant startups from 24 countries and 34 states
• Over 600 different judges and mentors applied to participate
• Concierge-like support for 125 startups
• Office space, mentorship, press/media support and much more
• Satisfaction rates among finalists higher than for Apple customers
• President Obama honors MassChallenge for results
• Identified as one of best programs in US for high-growth startups
• 2010 class: $100M+ raised & 500 jobs in 12 months

MassChallenge has secured support from leaders
in each area of innovation ecosystem
• US President Barack Obama
• MA Governor Deval Patrick

• Core Sponsors/Advisors: • BOS Mayor Thomas Menino
• Desh Deshpande • 40+ VC and Angel funds
• Josh Boger Government involved as mentors/judges
• Ken Morse • 20 of top 100 VC funds
• 733 applications Entrepreneurs Angels & VCs
• Dozens of individual angels
125 startups as finalists
MassChallenge
Startup Catalyst
• 250+ events including Businesses & • Microsoft, Blackstone,
People Verizon and 15+ more
training and job fairs Foundations
• Media coverage on • Desphande Foundation
Universities
Fox Business, CNBC etc.
• Kauffman Foundation

• 30+ Universities engaged to provide funding,
research, students and mentors
• Direct support from Presidents of Umass, MIT
Babson, WPI, BU, Northeastern, and Tufts
• Strong support via entrepreneurship centers at
Harvard, Dartmouth & many more

Feedback from startups very positive – 2010 finalist
satisfaction exceeds Apple customer enthusiasm
Net Promoter Score = % promoters - % detractors
"How likely would you be to recommend Net Promoter Score (NPS)
MassChallenge to a friend?" US leaders (2010)
(10 = most likely)

• USAA 81%

78.3%

• Apple 78%

• Amazon 71%

• Trader Joe’s 68%

• Wegman’s 67%
Notes: MassChallenge NPS calculated from data collected in Jan 2011 finalist survey
Comparative NPS data from: http://www.netpromoter.com/np/compare.jsp

MassChallenge 2012 Launch

Attend the MassChallenge Launch!
• Inviting a select number of sincere potential applicants launch event
• Network with top VIPs
• Send in your startup’s pitch – focus on IMPACT!!

Apply: http://bit.ly/LaunchMC

MassChallenge is designed to engage and
benefit the entire ecosystem
Government

Entrepreneurs Angels & VCs
Key opportunities
STARTUP • Catalyze startup renaissance
CATALYST

• Promote jobs and growth
People Businesses

• Showcase leadership globally
Universities

How to get involved
Sign up at www.masschallenge.org for updates
Partner Sponsor
• Volunteer as judge, speaker or mentor • Multiple sponsorship levels are available
• Help manage and run events • MassChallenge is a 501(c)(3) nonprofit

Inform Enter 2012
• Spread word to potential entrants, • 733 entrants in 2011
mentors, judges and sponsors • Start vetting idea(s) and forming teams

Selected 2010 and 2011 Finalist Profiles
FINALIST INDUSTRY SUMMARY
Altaeros Energies Energy Airborne wind energy
BIOARRAY Therapeutics Life Sciences Breast cancer diagnostics
Blank Label Consumer Affordable custom clothing
Diagnostics for All Life Sciences Low-cost medical diagnostic device
Her Campus Media Consumer #1 online magazine for college women
Localocracy High Tech Online Civic Engagement
Locately High Tech Mobile analytics platform
Novophage Life Sciences Industrial biofilm protection
OsComp Systems Energy Natural gas compression
OsmoPure Social Impact Water purification
Resolute Marine Energy Energy Wave-powered desalination
Sanergy Social Impact Sanitation center network
Seeding Labs Social Impact Empowering scientists in 3rd world
Sproxil Life Sciences Stopping counterfeit drugs
Therapeutic Systems Life Sciences Treatment of autism symptoms

Altaeros Energies uses advanced airborne turbines
to produce low cost renewable energy

Next Generation Of Wind Energy
• Uses safe and reliable aerospace
technology to lift wind turbines into sky
• At higher altitude, winds are much
stronger and more consistent
• Offers easy mobility & rapid deployment
at remote, military, and offshore sites
• Can lower cost of energy by up to 65%
http://altaerosenergies.com/
relative diesel generators or renewable tech

Highlights
• Team of recent MIT and Harvard graduates has raised several
hundred thousand dollars to test its technology
• Aerostat design could produce 2-5x as much power as pole-
mounted, 350ft tall turbine in same location
• 2010 and 2011 MassChallenge Finalist

BIOARRAY attacks breast cancer with a new
generation of personalized diagnostic tests

Customized Detection and Therapy
• Cutting-edge clinical diagnostics of
breast cancer
• Helps patients and their doctors identify
more effective treatment options sooner
• Integrates multiple gene expression platforms
http://bioarray.us/ and multiple biomarkers to produce an
accurate, quantitative diagnostic result

Highlights
• Founded by all-female team of experts in the field of biomarker
discovery and breast cancer research
• Core technology has been extensively verified in peer-reviewed
academic literature
• 2011 MassChallenge Finalist

Blank Label revolutionizes the fashion industry with
affordable mass customization

Pioneering Choice in Fashion
• Empowering consumers by letting them
design their own dress shirts
• Variety of fabrics and collar, cuff, and
pocket styles
• Under $100 per shirt
• Customers use sophisticated
http://www.blanklabel.com/
“configurator” software to design their own
dress shirts

Highlights
• Led by students out of Babson Summer Venture Program
• Featured in the New York Times, BusinessWeek, Stuff, MSNBC,
Forbes, Fox News, Boston Globe, and more


Diagnostics for All saves lives via low-cost, easy-to-
use, point-of-care diagnostic devices
Diagnostic devices for 3rd world
• Made of paper: simple and effective
• Light-weight, durable, and low-cost
• Requires minimal training, practically no
sample preparation, and no electricity or
additional equipment
High-quality • Easy to use and easy to read
diagnostic device • Reliable and Safe
made of paper
• Single use, burn when done
http://dfa.org/

Highlights
• Enable better medical treatment in emerging markets
• Avoid unnecessary, harmful and expensive drug deployment by
increasing availability of accurate diagnosis devices
• Medical care is foundation for stability and community
• 60% of developing world lives beyond reach of urban hospitals

Her Campus Media reaches college women across
the nation with content generated by students
A Collegiette’s Guide to Life
• #1 online magazine for college women
with branches at 125+ colleges
• 9 million college women in USA with
spending power of $300B+ per year
• Platform for rising student journalists
• Feeder for top jobs and internships
http://hercampus.com/
• HerCampus combines online and offline
opportunities to attract and engage

Highlights
• Founded by 3 female Harvard grads; named as Inc. Magazine's 30
Under 30 Coolest Young Entrepreneurs
• Highly charismatic and eloquent team with history of success


Localocracy is an online town common to connect
residents with local media and govt
Online Civic Engagement
• Gather data on the issues that matter
• Virtual voting, commenting, Q&A with
• Confirmed Registered Voters
• Real people using real names
• Make government more accessible
Making • Gather feedback quickly and efficiently
government • Understand how residents will react
more accessible • Connect directly with constituents
http://localocracy.org/

Highlights: Promoting Civic Information and Action
• Founded by 2010 UMass Amherst Grad – TEDx Boston speaker
• 2010 MassChallenge Finalist – has won multiple other prizes
• Secured Boston Globe as customer, closed seed round @ $150K
• 2010 and 2011 MassChallenge Finalist

Locately’s technology makes sense of GPS data
from opted-in mobile phones
Understanding where people go
• 100% opt-in
• Consumers volunteer to share their GPS
with Locately
• In return they get rewards: free cash,
giftcards, or entry into prize draws
• Like web analytics for the real world
• Understanding where people shop
Pioneering the science of
consumer location analytics. • How they get to/from a given location
• Which stores they drive past
http://locately.com

Highlights
• Founded by recent Harvard/MIT/Stanford grads
• Raised $300K in angel funds and closed key partnerships
• 2010 MassChallenge $100K winner


Novophage provides the biological solutions for
industrial infrastructure problems

Protecting Against Biofilms
• Developing strong anti-biofilm solution
• Biofilms are slimy communities of bacteria
that contaminate heating/cooling systems,
food-processing plants, hospitals, etc.
• Patent-pending technology utilizes a
biological nanoparticle that uses biofilm
http://www.novophage.com/ bacteria’s own machinery to create active
agents that act against the biofilm itself

Highlights
• Scientific founder is 2010 Harvard Med School grad & 2007 MIT
PhD; honored as a top young innovator by MIT Tech Review
• Extremely strong team, mix of young talent and experience
• Recently raise Series A financing for $5.75M
• 2010 MassChallenge Runner Up

OsComp reduces commercial and environmental
costs with breakthrough compression technology
Future of Natural Gas Production
• Product will enhance the productivity of
natural gas wells and more
• Extend life of well by 15-20 years
• Delivers broad environmental benefits
• Eliminates nearly all well emissions
• 34%+ Higher efficiency = reduced CO2
www.oscomp-systems.com emissions and reduction in capital costs

Highlights
• Founded by 2010 MBA MIT Sloan School of Management
• Closed $10M of orders w/in 18 months of founding; 10 full-time
employees (plus contractors), 95% of inputs and components are
manufactured in US, recently raised $1.5M private investment


OsmoPure is a low-cost, highly-portable water
purification device using simple membrane filtration
Clean Water in a Pinch
• Easy to use
• Fill ordinary plastic bottle with water,
screw on OsmoPure, squeeze bottle, and
drink water
• Effectively removes all contaminants
• Durable, lightweight, does not clog
http://osmopure.com • Inexpensive; less than $2 to produce, lasts
1 month under normal usage

Highlights
• Founder is 2009 grad of Rensselaer Polytechnic Institute; charismatic
engineer with clever, high-potential product
• Secured key partnerships


Resolute Marine Energy will complete off-grid wave-
driven desalination system by 2012
Wave-driven desalination
• Superior design and execution
• Low capital and production cost
• Off-grid operation using only
renewable resources
Energy from waves
can generate clean • Scalable design using reverse osmosis
water for coastal • Huge market with unmet needs
communities in • Current diesel-driven systems inferior
developing nations • Already partnered with municipality in
http://resolutemarine.com/ South Africa to launch pilot projects

Highlights
• Triple bottom line: financial, social, environmental
• Generate large quantities of clean fresh water for
water-stressed, off-grid coastal communities in developing nations
where a solution is urgently needed

Sanergy fights a public health crisis by turning it into
an economic opportunity

Ending Sanitation-Linked Diseases
• 2.6 billion people lack basic sanitation
• Created affordable sanitation centers
• Pioneering innovative business model
• Franchise network of sanitation centers
across the slums to local entrepreneurs
• Collect the waste from each center and
http://saner.gy/ convert to electricity and fertilizer

Highlights
• Diverse team of graduate and undergraduate students from MIT,
University of Nairobi, Tufts University, and University of Cambridge
• Winner of the 2011 MIT 100K Business Plan Contest and
2011 Echoing Green Fellowship

Seeding Labs transforms scientific research
at universities across the developing world
Talent is Everywhere
• Affordable infrastructure
• Reclaim U.S. surplus lab equipment
• Reduce waste
• Affordably equip whole institutions
• World-class training
• Exchange programs with premiere
universities and biotech/pharma
www.seedinglabs.org • A global network
• Scientists train, mentor and collaborate

Highlights
• Tools and training for scientists in 16 countries already:
• 4000 students getting hands-on training
• 216% increase in research funding
• 60+ publications, 1 patent, 1 medical diagnostic

Sproxil’s MPA™ solution helps consumers avoid
being tricked into buying fake medication
Don’t get ripped off at the chemist
• Win + Win + Win
• Consumers avoid harmful fake meds
• Pharma companies increase sales
• Only counterfeiters lose out
• Scalable
• Easy-to-use text message
• Leverages explosive cell phone growth
• Accessible to all
• Free to consumer via ROI for pharma

Highlights
• Tackles $200 billion market opportunity
• 700,000 people die worldwide due to fake TB & Malaria meds
• Pharma companies lose $200 B a year due to fake drug sales
• Sproxil closes $1.79m Series A and expands to India

Therapeutic Systems helps people with autism
become more engaged in life
Medical Devices to Reduce Anxiety
• Novel vest-like device inflates to apply
uniform, deep-pressure – like a hug
• Discreetly and effectively apply deep
pressure to an individual anytime
• Demonstrated to reduce anxiety and
enable greater engagement in life
• ~4M Americans with autism; 1 in 100
children diagnosed with autism
http://therapeuticsystems.com

Highlights
• Highly charismatic UMass Amherst grad, elegant, seemingly
simple solution and inspiring outcomes
• Compelling story: parent demand brought device out of lab, which
had been developed for over 6 years at UMass Amherst

2011 Entrant Metrics


The number of participants in MassChallenge 2011
nearly doubled over MassChallenge 2010
2010 2011
# Startups

Almost 65% increase in applications over 2010,
And almost double the number of participants
Notes: All values self-reported based on “primary industry” and “current headquarters”.

733 startups applied to enter MassChallenge 2011,
representing 24 countries and 34 states
89 733 147
international total Other USA

Almost 65% increase in entrants over 2010
Notes: Self-reported for “Primary Industry” and “Current Headquarters”. Copyright © 2012, MassChallenge, Inc. All Rights Reserved. 27

67% of 2011 applicants are headquartered in MA;
industry breakdown varies significantly by location
733 MassChallenge applications by headquarters and industry


2011 Finalist Metrics


The 125 MassChallenge finalists for 2011
represent 6 countries and 15 states, NY prominent

6 125 total 24
international (95 from MA) Other USA


76% of 2011 finalists are headquartered in MA;
industry breakdown varies significantly by location
125 MassChallenge finalists by headquarters and industry


MassChallenge Finalist startups are diverse on key
metrics
125 MassChallenge finalists by number of founders per category

42% with 41% with
at least 1 at least 1
female minority
founder founder

Notes: All data self-reported via MassChallenge administered survey May 5, 2011.

2010 Metrics


446 teams applied to enter MassChallenge,
representing 26 countries and 24 states

446 startups = world’s largest Startup Competition

Expert judges selected 111 finalists to participate in
the 3 month MassChallenge accelerator program

111 startups = world’s largest Startup Accelerator

Feedback from startups very positive – 2010 finalist
satisfaction exceeds Apple customer enthusiasm
Net Promoter Score = % promoters - % detractors
"How likely would you be to Net Promoter Score (NPS)
recommend MassChallenge to a US leaders (2010)
friend?"
(10 = most likely)
N=46
• USAA 81%

78.3%

• Apple 78%

• Amazon 71%

• Trader Joe’s 68%

• Wegman’s 67%
Notes: MassChallenge NPS calculated from data collected in Jan 2011 finalist survey
Comparative NPS data from: http://www.netpromoter.com/np/compare.jsp

MassChallenge organized 250+ events in 2010,
fostering connections and educating 5,000+ people
Events Organized How satisfied are you with
by MassChallenge your current ACCESS to each of
in 2010 the following? (10 most satisfied)

Notes: Before data from April 2010 (N=86),
after data from November 2010 (N=49) Copyright © 2012, MassChallenge, Inc. All Rights Reserved. 37

2010 finalists indicate improved access to key
resources, especially to peers and funding sources
How satisfied are you with your current ACCESS
to each of the following? (10 most satisfied)

+32%
+34%
+22%
+16%


2010 finalists credit MassChallenge with increasing
their access, especially those that engaged actively
To what extent has MassChallenge
improved your access to key resources? ~30% better
(10 being very significantly) improvement for
engaged teams


MassChallenge 2012 UnTapped Presentation

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