A Soil Enhancer that outperforms fertiliser that creates drought tolerant fields rejuvenates degraded soils and increases yields it is up to half price of chemical fertilizers and is a logistical dream

1. WellCrop Global
Organic Soil Enhancer

2. Fertilizer In Africa
520 MILLION
Approximate number of people in Africa
dependent on farming for their livelihoods
They rely heavily on chemical
fertilizers to grow their crops

3. Issues with Chemical Fertilizers
COST
ADVERSE
LONG TERM
EFFECTS
LOGISTICAL
DRAWBACKS
CLIMATE
CHANGE

4. The Problems - Cost
400kg
AVERAGE REQUIREMENT per Hectare, per Crop
$30-$38 USD
AVERAGE SPEND per 50kg bag, price spikes common
$240-$300 USD
TOTAL COST TO FARMER per Hectare, per Crop

5. The Problems - Logistics
HUGE WEIGHT
Farmers have to make several trips throughout the year
to purchase product
WHOLESALERS
Transport thousands of tonnes of product using
expensive ships, large trucks and railways, adding
to the climate change pressures
BULK PURCHASE
Alternative bulk purchase costs them
more money in transportation

6. The Problems – Climate Change
ADVERSE LONG TERM EFFECTS
Continued use reduces soil fertility over time, ultimately
causing erosion and leading to lesser yields
LACK OF EFFICIENCY
Only 25% is actually used by the plants, with the
excess chemicals running off in to the water course
GLOBAL IMPACT
The use of these chemicals contributes
greatly to Global Warming

7. WELLCROP
ALLEVIATES
THESE MAJOR ISSUES

8. Our Solution
LIGHTWEIGHT
Only one 5kg unit required per Hectare, per Crop
compared to 400kg Chemical Fertilizer
AFFORDABLE
A HUGE saving of $100-$160 USD
per Hectare, per Crop
UP TO 30% YIELD INCREASING
Providing the farmer with a much
higher income on their crops

9. Our Solution
SUSTAINABLE
Enhances the health of soil and crops
EASES WEIGHT BURDEN
Farmers can personally transport the product with ease
WHOLESALERS
Transport the product in bulk at a dramatically reduced
cost and with greater efficiency

10. Our Solution
NATURAL
Chemical and GMO FREE
ORGANIC
Any crops grown exclusively using our
product as directed will be certified organic
Up to 30% WATER SAVING
Our product also increases water retention in the soil
NO WASTE
100% of the product is used by the plants

11. A NATURAL SOLUTION
Easy to use, water soluble and lightweight, our biological soil enhancer is a
natural blend of microbes and nutrients. It helps plants use all of the
nutrients available in the soil and air to grow crops naturally, chemical free
and with greater yields. WellCrop can be used to grow any type of crop.
YIELD INCREASING
Our products can increase
crop yields by up to 30%
CHEMICAL FREE
Our products are chemical
and GMO free
SUSTAINABLE
We restore soil to full health,
providing long lasting
nutrition
LIGHTWEIGHT
5kg Box serves 1 Hectare
of Land
AFFORDABLE
Flexible payment options
and a viable price point

12. KEY FEATURES
Biological Nitrogen Fixation
Converts atmospheric nitrogen into organic compounds, allowing the plant to
take in
Nitrogen as a food source, optimizing plant growth and development.
Phosphate Solubilization
Solubilizes bound phosphate in the soil and makes it available for uptake by
plants.
Promotes early root formation and growth, improves quality of fruits,
vegetables
and grains, helps plants survive in harsh weather conditions and increases
water
retention.

13. KEY FEATURES
Potash Mobilization
Mobilizes the potash present in soil and makes it available for plant up-take,
promoting further growth.
Mobilization and Mineralization
Mobilizes and mineralizes soil nutrients such as sulfur, magnesium and calcium into
a
form that is easily used by the plant.
Soil Restoration
Rejuvenates the soil and maintains its health rather than depleting the Earth’s
nutrients like
traditional chemical fertilizers. Unlike inorganic fertilizers, our product will not wash
away in
heavy rains. WellCrop's microbes continue to populate, increasing and
maintaining the

14. The following active microbes are present in WellCrop:
1. Biological Nitrogen Fixation (the two strains support each other)
Azotobacter chroococcum spp
Free living microbes which produce three enzymes (catalase, peroxidase, and
superoxide dismutase) to "neutralise" reactive oxygen species. It also forms
the dark-brown, water-soluble pigment melanin at high levels of metabolism
during the fixation of nitrogen, which is thought to protect the nitrogenase
system from oxygen.
Azospirillum brasilense spp
Free living microbes with symbiotic manners, they have the ability to affect the
growth of numerous agricultural crops worldwide through the excretion of
various hormones and the bacteria’s ability of nitrogen fixation. They colonize
the surface of plant roots through a two step process: attachment and
anchoring. A glycoprotein is used for attachment and an unidentified
HOW IT WORKS

15. 2. Phosphate Solubilization
Bacillus megaterium spp
Secretes acid phosphatases and phytases, which are helpful to convert an
insoluble form of phosphate into a soluble form that can be taken up by the
roots.
3. Potash Mobilization
Frateuria aurantia spp
These microbes are responsible for the movement of potash elements in the
soil and plants for easy transportation of other nutrients, improving the health
and vigor of the plant.
HOW IT WORKS

16. The following fungi are present in WellCrop:
1. Vesicular - arbuscular mycorrhiza
Contains spores and fragments of mycorhizal fungle filaments. They are
obligate saprophytic in nature and require living hosts to survive. They
penetrate in to the plant cells of roots and produce balloon like vesicles. The
structure of arbuscules increase the contact surface between the hyphal and
cell cytoplasm to facilitate the transfer of nutrients between them. They
enhance water, phosphorus and micro-nutrient uptake as well as helping to
increase beneficial micro-organisms in the rhizosphere.
They also:
• Improve soil structure and quality.
• Make feeder roots more resistant to infection by soil borne pathogens.
• Enhance seedling survival.
• Enhance tolerance to soil stresses like high salt level, heavy metal, toxicity and
drought.
• Conserve soil moisture thereby surviving soil moisture in a water deficient time.
HOW IT WORKS

17. How Does WellCrop Work?
We harness the ideal collection of natural
Microbes, all of which perform specific duties
in the soil to help crops and plants grow
Microbes that live in the soil actually help plants to
absorb more nutrients. Plants and these friendly
microbes are involved in “nutrient recycling”

18. Our Microbes help plants absorb the 17 key
nutrients required for health and optimum growth

19. The microbes help the plant to
“take up” essential energy sources
In return, plants donate their waste
by-products for the microbes to use for

20. From this we develop our organic, microbial soil
enhancers and pesticides to assist plant growth
and control weeds, pests and diseases
We take this collection of microbes and
ferment them to suspend them in a carrier
Farmers then activate the microbes with water and
apply; the microbes go to work returning the soil to
health
1
2
3

21. IMPACT
Cotton Comparison
TREATED NON TREATED
IMPACT

22. IMPACT
Soil Comparison
TREATED NON TREATED
IMPACT

23. Wheat Comparison
TREATED NON TREATED
IMPACT

24. Maize Comparison
100%
FERTILIZER
CONTROL
25% FERTILIZER
&
WELLCROP
ONLY
WELLCROP
IMPACT

25. WellCrop has the strongest root growth and leaf count
INDIA MAIZE FIELD TEST

26. WELLCROP CHEMICAL FERTILIZER
WellCrop has superior plant health and has superior yield
to the chemical fertilizer plot
INDIA MAIZE FIELD TEST

27. WELLCROP CHEMICAL FERTILIZER
After 43 days, WellCrop showed significant resilience to
drought and outperformed chemical fertilizer, looking
vibrant and healthy in comparison to the wilting crops
using chemical fertilizer
ZAMBIA MAIZE FIELD TEST

28. WELLCROP COMPETITOR
WellCrop against another organic product, grown without the
use of chemical fertilizer. WellCrop displays fantastic health
and a vibrant colour, indicating a crop high in nutritional
value and health. It is more robust and has a greater yield
ZAMBIA MAIZE FIELD TEST

29. With the traditional market, farmers purchase seeds, fertilizers and pesticides. Assuming a farming area of 1
Hectare, typical input related costs are as follows:
TRADITIONAL ROUTE
Seeds
Crop
Care
$ 60 $ 30
Fertilizers
$ 240
400 KG
Total
Input
Cost
$ 330
Per Hectare cost for a farmer is $ 330
Average per Hectare yield of Maize is 3 MT, which is sold at approx. USD $ 120 per MT $ 360 ($120 * 3 MT)
Per Hectare Profit
for the Farmer $ 30

30. WellCrop’s organic soil enhancer is not only an economical alternative to chemical fertilizers, it also increases the
crop yield appreciably, in addition to improving and sustaining soil health over the medium and long term. We
propose the following input management in combination with WellCrop :
Seeds
$ 60
Crop
Care
$ 30
Total
Input
Cost
$ 250
Per Hectare cost for a farmer is $ 250 ($230 – $170)
Yield pick up as a result of WellCrop ~ 30 % * Therefore per Hectare yield of Maize
is now 4 MT, which is sold at approx. USD $ 120 per MT
$ 480 ($120 * 4 MT)
Per Hectare Profit
for the Farmer $ 230
$ 160
5 KG pack
* This is based on field test results in India. Application guide must be followed 100% to achieve desired results.
THE WELLCROP ADVANTAGE

31. When procuring in bulk, WellCrop provides a massive cost saving and logistical saving:
Total
Input
Cost
$ 24 MILLION
Cost Saving of $ 10 MILLION
5 KG pack
BULK PROCUREMENT
Inorganic
Fertilizers
$ 240
400 KG
X
100,000
FARMERS
40,000 MT
Inorganic
Fertilizers
=
100,000
FARMERS
X
$ 140
=
Total
Input
Cost
$ 14 MILLION500 MT
1,333 x 30MT Trucks
17 x 30MT Trucks

32. Our Vision
We Benefit
We provide farmers with a gateway to a
SUSTAINABLE future, utilising natural
ingredients which have been here all along
And most importantly PROFIT for the
ENTIRE VALUE CHAIN
AGRICULTURE
CLIMATE CHANGE
THE FARMER

33. Our Strategy
ESTABLISHED PARTNERS
We work with certified NGO’s and Co-ops to deliver our
product to farmers
IMPACT
We deliver more impactful training and capacity building
activities with extensive pictorial guides
CREATING AWARENESS
Working hand in hand, we inform the market of microbial
farming techniques through existing training schemes

34. Our Strategy
TRUST
The organisations, their trainers and leadership are
trusted by their farmers
INTEGRATION
Cost effective training through existing training programs
via organisations extension workers
REDUCED COSTS
We are offering a substantial cost reduction to their
farmers with income generating and yield increasing
inputs
RESOURCES
We also utilise the organisations
extensive agro-dealers and storage facilities

35. Long Term Strategy
Manufacture and produce product in
country, providing product both for
country sales and for export to the nearby
regions
• Job Creation
• Foundation and Charity work
• Apprenticeships with local universities