This document summarizes a keynote speech about growth attitudes. It discusses how emotions affect motivation and attitudes. It provides tips for creating a positive spark in an organization, such as having clear objectives, resources, respect, encouragement, empathy and open communication. A favorable culture is one where the CEO acts as a coach, success is celebrated and learning is valued. It also notes that in London, relationships and networking are very important for success and that a simple thing like coffee can facilitate important connections more than products alone.