Understanding Google, how it\'s used, what it does well and what you should implement in 2011

1. Harnessing the power of Google for your business Gail Mullard Digital Marketing Consultant www.wsimashmarketing.com

2. Official Google Blog 24th February 2011 “Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.” Gail Mullard Digital Marketing Consultant www.wsimashmarketing.com

3. Google Quiz Answers 1 - 5 Capitals never matter in a search query (but do in your URLs) An exact phrase is one of Google’s 4 types of keyword matches The minus sign is a useful command to know ~ is another useful command if you are searching on a phrase and want to see it used in different contexts Google ignores many small words, e.g., the and a but likes or Gail Mullard Digital Marketing Consultant www.wsimashmarketing.com

4. Google Quiz Answers 6 -10 6) Search dates using the command date 1...date 2 7) Formulas as used in excel can be searched ((2*6)/3^2) 8) Mix and match numbers and words – it copes well with both 9) Define is a good command – although most of these work now 10) Stocks quotes can be searched through its main index although these are technically separated out the same way as it has separated out its recipes lately Gail Mullard Digital Marketing Consultant www.wsimashmarketing.com

5. My favourite Google Products Google Desktop Google Chrome Browser Google Toolbar Google Mail Google Docs Google Calendar Google Maps Google Webmaster Google Checkout Google Places Google Earth Google Picasa Google Adwords Google Adsense Google Videos Google Feedburner Google Knol Google Analytics Gail Mullard Digital Marketing Consultant www.wsimashmarketing.com

6. Research Commands Gail Mullard Digital Marketing Consultant www.wsimashmarketing.com

7. Tips to implement in your 2011 online marketing 1) Go mobile – mobile version of your website & Apps 2) Use Video – this will super-optimise your site 3) Engage Socially – Facebook Likes more & more powerful 4) Get Local – dominate by factoring in location based opportunities Gail Mullard Digital Marketing Consultant www.wsimashmarketing.com

8. Tips to implement in your 2011 online marketing 5) Offer Freebies – be useful to your audience (content/downloads) 6) Email Speak – segment and target your messages 7) SEO your site – titles, descriptions, blog & rss feed to social sites 8) Analyse your goals – evaluate what does best for your business & do more of it Gail Mullard Digital Marketing Consultant www.wsimashmarketing.com