The document discusses promotion tools that can be used to increase business for a Nikah Khawan (person who officiates Islamic marriages). It recommends using advertisement through television, online, newspapers and magazines. Publicity tools include boards, business cards and pamphlets placed in mosques, schools and public areas. Sales promotions could offer discounts for multiple marriages. Personal selling involves building relationships within the community to encourage referrals. Barriers include cost of extensive advertising and people preferring spiritual relations over personal promotion. Overall, a mix of promotion tools along with good community relations can help boost a Nikah Khawan's business.

1. PRESENTED BY: M. Mashhood Adil
PRESENTED TO: Dr. M. Siddique

2. COUPLES ARE MADE IN THE HEAVEN AND CELEBRATED ON THE
EARTH

3.  OVERVIEW
 CURRENT SCENARIO
 WHAT IS PROMOTION MIX?
 Advertisement
 Publicity
 Sales Promotion
 Personal Selling
 APPLICATION OF PROMOTION TOOLS
 BARRIERS AFFECTING PROMOTION RESULTS
 CONCLUSION

5.  Marriage is an important
Sunnah for all Muslims. It is
not only a religious obligation
but a social obligation too.
 In Muslim’s marriage the
acceptance and witnesses are
obligatory for authentication
of marriage, while Khutba-e-
Nikah and Walima are Sunnah.
Both later mentioned
elements are regarded highly
important in Muslim
community.

6.  At wedding ceremony people
request any pious person of
their area or family to grace the
occasion and recite the verses
of Khutba-e-Nikah.

9.  Now-a-days government registered Qazi
(Nikah Khawan) are requested to grace the
wedding occasion and recite the verses of
Khutba-e-Nikah. So that Sunnah may be
complied and the wedding may be registered
in government database.
 Normally, the Qazi is from the town of bride
but sometimes people prefer to call upon the
religious leader with whom their families
have good relations to recite Khutba-e-
Nikah.

10.  Some religious motivated families prefer to
celebrate the ceremony of Nikah at
Mosque, specially after Juma prayers where
they request the prayer leader to recite the
Khutba-e-Nikah.

14.  Promotion mix is the combination of the
advertisement, publicity, personal selling and
sales promotion.
 ADVERTISEMENT
It includes TV ads, radio ads, online
ads, magazines ads and newspaper ads.
 PUBLICITY
It include signboards, banners, business
cards, pamphlets etc

15.  SALES PROMOTION
The way of enhancing your business by providing
short term incentives to encourage the purchase
or sale of a product or service to the customers.
 PERSONAL SELLING
It is defined as personal presentation by the
firm’s sales force for the purpose of increasing
sales and building customer relationships.

17.  I would apply the tool of advertisement upon
the business of Nikah Khawan by the means
of electronic and print media.
ELECTRONIC MEDIA
 Television Ads (Through local cable operator)
 Internet Ads
 Social Media (Facebook, Twitter etc)
PRINT MEDIA
 Local newspapers
 Magazines

18.  The increase in sales volume of a Nikah
Khawan can be made by advertising about
the services on television channels.
We can give advertisement on
national, private or local television channels.

19.  Advertisement on different online websites
will be helpful to increase the sales volume
of a Nikah Khawan.
For example, advertising on websites of
matchmakers, Islamic institutes
websites, NGO’s websites and on websites
having domain “.pk”.

20.  The Nikah Khawan can also design his
website online.

21.  Now-a-days, social media is an effective and
efficient way of improving the sales volume
of any business through advertising.
We can advertise on Facebook, Twitter, My
Space etc. to increase the sales volume.
On Facebook, pages can be organized for any
business, any organization or any celebrity
free of cost. This can be used to organize the
official page of the Nikah Khawan.

23.  The Nikah Khawan can publish his
performance record in magazines to attract
the people. In addition to this, he can also
attract the people by advertising about his
firm.

25.  Advertisement in local newspaper will help
the penetration in middle class families.
Moreover, families who do not like to watch
television can be influenced by the
advertisement in newspapers.

27.  The tool of publicity can be applied upon
through:
 Publicity boards
 Business cards
 Pamphlets

28.  To increase the publicity of a Nikah
Khawan, they can place small publicity
boards near Mosque and religious educational
institutes.
 Posters for providing a Nikah Khawan’s
information may be displayed near public
places like picnic and crowdy places.

30.  Nikah Khawan can publicize his services using
pamphlets which may be distributed at
various educational institutions, various job
places and in rural towns of the city.

31. Contact us to:
Get complete guidelines on topics
related to Nikah.
Get complete help at the Nikah
Ceremony.
Call us for any urgent ceremony.
Address: JAMIA MASJID MADINA, Bath Island, Karachi.
 0332-XXXXXXX 0345-XXXXXXX 0213-XXXXXXX
E-mail: mashhoodadil@yahoo.com
www.facebook.com/mashhood.a

32.  Business cards should be printed with
complete name, personal
qualification, address and occupation. These
business cards should be given to any person
coming to meet the Nikah Khawan for any
purpose.

33. NIKAH KHAWAN HAJI RAJA ADEEL GORAY
WALAY
K-2, KHALID BLOCK,
PNSL/ PNS KARSAZ,
KARACHI
0333-4201420
BUSINESS CARD

34.  20% fee off for Nikah services.*
 40% fee off for 2 or more Nikah at same
ceremony, (Ijtema’ee Nikah)
 Free guidance about Nikah related matters.**
*For 2nd Nikah within 2years.
**At the Nikah Ceremony.

35.  In religious activities, be it of any
kind, personal impact is very certain.
In case of any religious query, the people
prefer to ask the questions from the person
who is qualified in Islamic education and has
a good reputation in his area and otherwise.
The people then prefer to go in a relation
with that person so that they have a guide in
any problem regarding religious and social
matter.

36.  To increase the sales volume of their
services, a Nikah Khawan should build his
relations with the people of the area where
he lives or works, so at time of any wedding
people will prefer to call him as a Nikah
Khawan over the ceremony.
 Same promotional tool may be applied upon
the families of the children whom he
teaches.

38.  Heavy investment for advertisement will act
as barrier to avail all the advertisement
modes. Practically at a time, only two or
three modes of advertisement could be
availed. While preference would be given to
the free advertisement for online websites.
 In personal selling scenario, most people
have spiritual relations with any pious person
which will lessen the effect of personal
selling tool of promotion. In this case, it is
recommended to build relations with families
having modern mind setup as usually they
are not associated to any religious
organization.

40.  Although it is a tough task to improve the
sales volume of a Nikah Khawan merely
through promotional activities, but it can be
taken to a good new height with the
application of appropriate promotional tools
along with a good combination of marketing
mix.