Brands would like to engage with their fans across platforms but in a content safe manner. MASHER, the video creation application, lets users create user generated video and spread the brand message virally across the web.

1. The Video Creation Application
for consumers, for storyboarding, for brands
Overview
2012

2. MASHER
MASHER is a viral video
application that makes it simple
to create videos online.
MASHER enables users to create
emotive brand stories that they
can broadcast to their friends or
clients
MASHER delivers deep brand
engagement and high earned
media virality
MASHER is a web based app
that can live in any website or
social network

3. Proven & Award Winning
MASHER has partnered with
some of the largest brands,
agencies and media owners in
the world, to create branded
versions of the MASHER app for
campaigns
MASHER has won numerous
awards along the way including
Digital Ad Campaign of the Year
2009 by Campaign Magazine

4. Premium Content Archive
MASHER has unparalleled access to premium video content
BBC Content:
• 10 year agreement
• BBC Archive marketed by BBC Motion Gallery
• Exclusivity in online video editing / mashup space
• 5,500 clips per annum selected at our discretion
• Incredible meta data for each clip
• Content agreements with Getty and Audio Networks

5. MASHER can be used…
for Brands within Facebook

6. Facebook
Brands are increasing their digital
focus & spend in Facebook e.g.
•
•
Facebook ad spend to reach $3 billion in
2011 (emarketer 2011)
Barcardi will shift 90% of its digital spend
to Facebook over the next 2 years
Brands need ways to engage their
fans and promote their brand
virally within Facebook
MASHER is a proven highly viral &
engaging video app in Facebook

7. Facebook
The MASHER app is tightly
integrated into Facebook’s
Open Graph API, which
includes the following
benefits:
• Leverages brand fan pages
• One click to install app
• Automatic importing users
photos
• One click to share videos
• Viral effects of Facebook
including Newsfeed, Likes,
Comments and Ticker

8. Facebook
MASHER is a great digital solution for brands who are focusing
on Facebook as it does 3 important things:
1. Fan Engagement
Engages existing fans
through the power of
multimedia & video
Immerses them in the
brand with dwell times 5
mins plus
Creates a sense of hype on
fan page, especially if run
as a contest
2. Viral Outreach
3. Fan Acquisition
Turns your fans into
brand advocates
Friends of fans watch
video and click back to
the brand fan page
Fan videos on average
seen by 100 friends
Earned media multiplier
effect x 100
Increases Likes / Fans
Viral loop as new fans
create and share videos
with their friends

9. Facebook Case Study: Arsenal FC
The Project
•
Arsenal wanted a way to engage
their Facebook fans when the
2010/2011 Premier League ended
•
A co-branded version of the
Masher application was used by
Arsenal to allow fans to create a
‘Goal of the Season’ video which
they can then share with their
friends
•
The Masher app was promoted for
3 weeks from June 15th 2011

10. Facebook Case Study: Arsenal FC
The Results
• 1000+ videos made by fans in 3 weeks
• 110,000+ people driven to app
meaning a the app generated a viral
reach of x 100
• Dwell time 4.5 mins generating high
brand engagement
‘The Masher app performed amazingly well
for Arsenal. To have over 1000 viral videos
generated by fans which then attracted over
100k people to engage with the Arsenal
brand is an incredible earned media ROI‘
Michael Leavey, MD Arsenal Broadband

11. MASHER can be used…
as a digital solution in any website

12. MASHER as a Digital Solution
•
The MASHER app can be focused on user generated content
or branded content, or a combination of the two, making it
very versatile
•
MASHER is suitable across a number of brands and genres
including sport, lifestyle, FMCG, entertainment
•
The MASHER app could be used as a digital solution across a
range of clients in the UK and Globally
•
For example, some of our past work includes…..

13. Outside Facebook
• MASHER app was deployed into
YouTube for Nike Football
Campaign
• MASHER app was deployed into
Channel 4 campaign site for Amex
My Live Story Campaign
MASHER can live in any website so the
MASHER app can be deployed into a
brand campaign site or media partner
site as appropriate

14. MASHER can be used…
As a web-based story-boarding tools
for clients to develop video campaigns

15. Masher For Storyboarding…
MASHER can be integrated into an online campaign management and asset
management system to help manage the execution of clients’ advertising
campaigns.
Clients sometimes have the need to combine video clips for a presentation or
briefing, quickly and easily.
MASHER represents the ideal online solution for such a need.
Deployment as part of an integrated multi-media asset system, a customized version
of MASHER could allow users to:
• Trim video clips
• Combine video clips
• Add images
• Add sound
• Add image transformations
Video creations can then be shared quickly and easily with colleagues and client in
order to gain feedback and stimulate discussion.

16. MASHER For Storyboarding…
Using MASHER, digital agencies are able to charge clients for
additional services related to the Masher app e.g.
–
–
–
Creative development of graphical assets to skin the Masher app
Creation of branded content & branded assets for Masher app
Account Management & Planning
The MASHER app would generate low resource intensive, high
margin projects
– Based on current traction with the MASHER app from brands, it would
be reasonable to assume that an agency could generate approx £100k
margin from reselling the MASHER app to its clients in one year
– This would be the equivalent of £750k services revenue assuming a
15% margin

17. Hot Property!
Best Website for Teaching & Learning July 2010
(American Association of School Librarians)
Digital Ad Campaign of the Year 2009
(Campaign Magazine)

18. For more information about MASHER and
partnership opportunities please contact:
info@masher.com