3. Idea generation Idea screening Concept develop-ment Marketing strategy Business analysis Product development Market testing Commerc- ialization Send the idea back for product development Modify the product or marketing programmer Drop Lay future plans Yes No No No No No No No No No No Yes Yes New Product Development Process

4. Budgeting for New Product Development 13984000 5721000 Total 10000000 5000000 1:2 2 National Launch 2000000 500000 1:2 4 Test Marketing 1600000 200000 1:2 8 Product Development 320000 20000 1:2 16 Concept Testing 64000 1000 1:4 64 Idea Screening Total Cost $ Cost per Product Idea $ Pass Ratio Number of Ideas Stage

8. Product Success Requirements aRating Scale: 00-0.30 Poor, 0.31-0.60 Fair, 0.61-0.80 Good, Minimum Acceptance rate: 0.61 0.69a 1.00 Total 0.05 0.50 0.10 Lack of Strong Competition 0.14 0.70 0.20 High Marketing Dollar support 0.18 0.60 0.30 High performance to Cost Ratio 0.32 0.80 0.40 Unique or Superior product Product Ratings Product Score Relative Weight Particulars

9. Probability of Success Overall Probability of Success Probability Of technical Completion = X Probability of Commercialization given technical X Probability of economic Success given

14. Product Positioning Map Bread & Toast, Butter & Eggs Tea Cold Milk Idli Dosa Upma Instant Breakfast Expensive Inexpensive Slow Quick