Authors know they need to build an online platform to promote their work, but where do you start? Social media guide Mary Walewski of Buy The Book Marketing takes you through the platform-building process with her Platform Checklist, and intrepid authors with a new book who have agreed to be the "real life example" for this class.

1. Building Your Author Platform:
A Step by Step Guide
Four phases to publishing and marketing your book
Presented by Mary Walewski, Buy The Book Marketing
With Joyce Miller and Dan Miller, The Copyright Detectives
©2013

2. Class objectives:
•To introduce you to the 4 Phases of
Building Your Author Platform.
•To show you the process through a
case study, the launch of Joyce and
Dan Miller’s book, Copyright Clearance
for Creatives.
•To get you started on your own
author platform!

3. Platform:
A strategic online
presence created by
an author in order
to communicate
with his/her
audience.

4. The checklist: How to create your platform

5. Phase 1

6. Phase 1:
Preplanning and assessment
•Objectives & goals for your book
•Your qualifications
•Other products & services
•Target audience
•Competition
•Book production/formats
•Business plan
•Tech assessment

7. Phase 2

8. Phase 2: Building your presence
as you write your book
•Build your website & blog
•Write your book
•Write your marketing plan
•Establish your credibility

9. Phase 3

10. Phase 3: Finish the book, plan
the launch
•Final editing
•Cover design
•Conversion to different formats
•Plan launch
•Presales
•Create timeline
•Promote through
website, blog, social media, etc.

11. Phase 4

12. Phase 4 and beyond:
Launch and
market, market, market!
•Book launch!
•Follow the timeline to market
the book
•Establish a reporting system to
track the results of your plan

13. A case study with
Joyce & Dan Miller,
Authors of
Copyright Clearance
for Creatives
www.thecopyrightdetective.com

14. Author Platform Summary

15. Case Study:
Joyce and Dan Miller, authors of
Copyright Clearance for Creatives

16. BUILDING YOUR AUTHOR PLATFORM: A STEP BY STEP GUIDE ©2013
ALL RIGHTS RESERVED. NO PART OF THIS PROGRAM MAY BE
REPRODUCED, STORED IN OR INTRODUCED INTO A RETRIEVAL
SYSTEM, OR TRANSMITTED, IN ANY FORM, OR BY ANY MEANS
(ELECTRONIC, MECHANICAL, PHOTOCOPYING, RECORDING, OR
OTHERWISE) IN WHOLE OR IN PART WITHOUT THE SPECIFIC PRIOR
WRITTEN PERMISSION OF MARY WALEWSKI, AND SOCIAL MEDIA
EXPRESS, (dba:BUY THE BOOK MARKETING)
© 2013 by MARY WALEWSKI AND BUY THE BOOK MARKETING
Phone: 303-725-9313
mary@buythebookmarketing.com
www.buythebookmarketing.com
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