Aim Capacity Building Workshop X007 E Adrian Bailey
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This document discusses accessing and analyzing historical business narratives using primary and secondary sources. It provides examples of different types of narratives that can be used, including public, ontological, conceptual, and meta narratives. It then analyzes the dominant public and conceptual narratives around the Cadbury business from 1879-1939, noting how alternative narratives have been excluded or overlooked. It emphasizes the importance of reflexivity in historical analysis and considering the moral embeddedness and contingency of historical events.
![Theories Practices Dr. Adrian R. Bailey University of Exeter Business School [email_address]](https://image.slidesharecdn.com/aimcapacitybuildingworkshopx007eadrianbailey-090327130846-phpapp01/85/Aim-Capacity-Building-Workshop-X007-E-Adrian-Bailey-1-320.jpg)
![Accessing historical business narratives using primary and secondary sources: ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Aim Capacity Building Workshop X007 E Adrian Bailey
- 1. Theories Practices Dr. Adrian R. Bailey University of Exeter Business School [email_address]
- 8. Cadbury Business History Customer Integrated Marketing Strategy 1879-1939