Talk given to the Enterprising Women Network of Dun Laoghaire Rathdown on 8 October 2013.

1. Writing For Social Media
(Disclaimer*)

2. Social Media Defined…

3. Social Media List
• Blogs | Forums | Wikis
• Video Sharing (YouTube, Vimeo, Vine)
• Photo Sharing (Flickr, Instagram, Snapchat)
• Microblogs (Twitter, Tumblr)
• Social Networks (Facebook, LinkedIn)

4. Blogs | Forums | Wikis
• All About Me Me Me… write for the user, and
don’t be self conscious!
• Write to be scanned – headlines, sub headers,
short paragraphs, bullets (5-7), colour…

5. Blogs

6. Blogs

7. Blogs
• Write to be skimmed: less words, short
sentences, active verbs. No multi-syllabic. No
to the passive voice!
• Tips for being “super perfect”:
– Link style
– File format/date/size
– Business writing is in the singular (just saying!)

8. Video | Photo | Link Sharing
Title Tag: 60-66 characters. Include keywords. Title Case. Emotive.
Description Tag: 170-200 characters. Write for your reader.

9. Twitter
• Be shorter than the 140 chars to allow for
RT’s (90)
• Stick the hashtag or @ in the middle

10. Twitter
• Tweets of less than 100 chars get 17% more
engagement.
If you’re adding a
link, keep your
Tweet to 120- 130
chars.

11. Go Easy On Those Twitter Hashtags
DO…
– Use for humour #firstworldproblems
– To take part in a conversation #seanadref

12. Twitter Hashtags
DON’T
• Use one to jump in on a conversation that has nothing to
do with you, eg. Habitat lampshades
• #hashtag #every #word #in #a #sentence. [It is a crime.]

13. Have You Seen This?

14. RT: The Currency Of Twitter
• Show the love and RT
stuff you like and
think is beneficial
• ‘via’ good etiquette
to not pass off as
your own
• If something’s worth
repeating, do it. If
something’s worth
repeating, do it!

15. Twitter Factoids
Men
share
links
Women
share…
(feelings,
emotions
)

16. Facebook
• Must have an image
• If no image, then link destination must have
an image
Here’s why…

17. Facebook

18. Facebook

19. Facebook - Length
Keep your posts below 250 chars to score 60%
more engagement!

20. Facebook
• Be personal, human, genuine…especially if
you’re a brand
• Engaging, ask questions…

22. LinkedIn
• Headline is your Title Tag – 110 chars. Use keywords! Title Case.
• Don’t be afraid to use adjectives “Experienced” or “Talented”
• Be careful when writing recommendations.

23. Summary
• Good online copy (me, scannable, skimmible)
• Tagging strength
PLUS
• Twitterisms
• Facebookery
EQUALS
Great Online Copy!!

24. Thank You!