Mais conteúdo relacionado



Writing For Social Media

  1. Writing For Social Media (Disclaimer*)
  2. Social Media Defined…
  3. Social Media List • Blogs | Forums | Wikis • Video Sharing (YouTube, Vimeo, Vine) • Photo Sharing (Flickr, Instagram, Snapchat) • Microblogs (Twitter, Tumblr) • Social Networks (Facebook, LinkedIn)
  4. Blogs | Forums | Wikis • All About Me Me Me… write for the user, and don’t be self conscious! • Write to be scanned – headlines, sub headers, short paragraphs, bullets (5-7), colour…
  5. Blogs
  6. Blogs
  7. Blogs • Write to be skimmed: less words, short sentences, active verbs. No multi-syllabic. No to the passive voice! • Tips for being “super perfect”: – Link style – File format/date/size – Business writing is in the singular (just saying!)
  8. Video | Photo | Link Sharing Title Tag: 60-66 characters. Include keywords. Title Case. Emotive. Description Tag: 170-200 characters. Write for your reader.
  9. Twitter • Be shorter than the 140 chars to allow for RT’s (90) • Stick the hashtag or @ in the middle
  10. Twitter • Tweets of less than 100 chars get 17% more engagement. If you’re adding a link, keep your Tweet to 120- 130 chars.
  11. Go Easy On Those Twitter Hashtags DO… – Use for humour #firstworldproblems – To take part in a conversation #seanadref
  12. Twitter Hashtags DON’T • Use one to jump in on a conversation that has nothing to do with you, eg. Habitat lampshades • #hashtag #every #word #in #a #sentence. [It is a crime.]
  13. Have You Seen This?
  14. RT: The Currency Of Twitter • Show the love and RT stuff you like and think is beneficial • ‘via’ good etiquette to not pass off as your own • If something’s worth repeating, do it. If something’s worth repeating, do it!
  15. Twitter Factoids Men share links Women share… (feelings, emotions )
  16. Facebook • Must have an image • If no image, then link destination must have an image Here’s why…
  17. Facebook
  18. Facebook
  19. Facebook - Length Keep your posts below 250 chars to score 60% more engagement!
  20. Facebook • Be personal, human, genuine…especially if you’re a brand • Engaging, ask questions…
  21. LinkedIn • Headline is your Title Tag – 110 chars. Use keywords! Title Case. • Don’t be afraid to use adjectives “Experienced” or “Talented” • Be careful when writing recommendations.
  22. Summary • Good online copy (me, scannable, skimmible) • Tagging strength PLUS • Twitterisms • Facebookery EQUALS Great Online Copy!!
  23. Thank You!

Notas do Editor