Social Media For Irish Fashionista Business Owners

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This document discusses social media strategies and analytics for various platforms like Twitter, Instagram, Facebook, Pinterest, and YouTube. It provides statistics on follower counts and posts per day for several accounts. It also offers tips on how to engage audiences, including posting frequent images and joining online conversations. The document promotes Brightspark Consulting, saying they have helped many businesses large and small by providing meaningful content for target audiences. It encourages finding them online at their website or social media profiles.

Mídias sociais

IMAGE Business
Networking
9 September 2014

“The only time that a woman has a true
orgasm is when she’s shopping”
– Joan Rivers (1933-2014)

Two Things To Know About Me
• Cyber-psychology
• Teens & Social Media

Pay With A
Selfie –
Hilton Weiner
South Africa
16,947 Likes
873,351 Imp
3 weeks

Twitter – 28.3k
Instagram – 85,412
Facebook – 156,437
Pinterest – 1,862
YouTube – 23,622
So Sue Me

Twitter – 10 / day
Instagram – 6 / day
Facebook – 10 / day
So Sue Me

Twitter – 22.9k
Instagram – 13,386
Facebook – 5,206
Pinterest – 1,336
Angela Scanlon

Twitter – 7 / day
Instagram – 8 / day
Facebook – 1
Angela Scanlon

What others are doing
(this could be you)

Facebook
PTAT: 699
8–10 posts per day
Siopaella

Facebook
PTAT: 1724
5 posts per day
Guna Nua

What Do People Want?
• Money = Promotions
• Status = Sharable
• Fun = Conversation

What Do People Want?
• Money = Promotions
• Status = Sharable
• Fun = Conversation
“Digital Water Cooler”

How To Do It
• Know your audience
• What matters to
them?
• Join the conversation
• Repeat

Image posts
20 words max
Frequency
Ad spend

Text + Images
Always On
Great value ads!

Images + Links
Home, design,
family, DIY, craft
Largely female

Brightspark has turned around
the social media fortunes of
many businesses….
Small and large.

We provide
meaningful
“digital water
cooler” content for
your target
audience.

Find Me
http://brightspark-consulting.com/
@maryrose
ie.linkedin.com/in/maryroselyons/
plus.google.com/MaryroseLyons
http://www.slideshare.net/maryroselyons

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