Presentation at Entrepreneurs Day Dublin on B2B social media marketing, with social media case studies ireland.

1. Why I Love Social Media And Why
You Should Too
Presentation to Entrepreneurs Day
Dublin. #OutFromCrowd
11 June 2014

2. A Bit About Me
Digital Marketing since 1999
Brightspark Consulting 2003
Around since start of Social
B2B & B2C
Teens & Social Media

3. The following slides contain jargon, buzzwords,
and military images.

4. Scary Ships
Photo Credit: The Official US Navy on Flickr

5. 1. Persona Driven Marketing
The Who?
Who are you
trying to reach?
Name them.
What are their
Interests?
Painpoints? What
makes them tick? Where do they
hang out
online?

6. 2. Content Marketing
The What?
What do you need to tell them?
What have you got to say that will
interest them? How to spin your
message into something that will
resonate?

7. 
Don't be afraid to have
2. Content Marketing

8. Don't be afraid to say it like it like it is…
2. Content Marketing

9. 2. Content Marketing
Don't be afraid to use good old
fashioned email

10. The How
3. Social Media
Photo Credit: Rosaura Ochoa on Flickr: https://www.flickr.com/photos/rosauraochoa/
Social Media Is A Mindset

11. 3. Social Media
Content Plan – Your Secret Weapon
Image credit: rapgenius.com

12. Interesting B2B Content
INFOGRAPHICBLOG
MICRO
CONTENT
VIDEO
DEMO'S
Presentation
VIDEO
TESTIMONIALS

14. Interesting B2B Content
INFOGRAPHICBLOG
MICRO
CONTENT
VIDEO
DEMO'S
Presentation
VIDEO
TESTIMONIALS

15. Local Authority Finances.com

16. Interesting B2B Content
INFOGRAPHICBLOG
MICRO
CONTENT
VIDEO
DEMO'S
Presentation
VIDEO
TESTIMONIALS

17. Avego How To Video

18. Interesting B2B Content
INFOGRAPHICBLOG
MICRO
CONTENT
VIDEO
DEMO'S
Presentation
VIDEO
TESTIMONIALS

19. Research & Distribution

20. Why Do Many Get It Wrong?
It takes time
You must be consistent
Know why you’re doing it…
So you can measure results
What are your goals?
o Brand Awareness
o Leads
o Customers
o Thought Leadership

21. Find Me (Do The Right Thing)
http://brightspark-consulting.com/
@maryrose
ie.linkedin.com/in/maryroselyons/
plus.google.com/MaryroseLyons
http://www.slideshare.net/maryroselyons