16. 10 Ground Rules of Social Media 1. Social Networking requires “active engagement” 2. Be a community builder: Social Networking is relationship-oriented 3. Experiment with a number of Social Networks, but only focus your time on 3 or 4. (Don’t spread yourself thin!) 4. Consistently add value to the group (Share expertise, add great content, write recommendations) 5. Be selective and strategic about inviting “friends” 6. Avoid any aggressive marketing tactics 7. Build memorable profiles 8. Establish a routine and stick to a regular schedule 9. Be professional and personable 10. Be focused and flexible
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Notas do Editor
This class is about using the internet as a tool for business, mainly in terms of marketing. Photo credit: http://www.flickr.com/photos/zigazou76/3622235298/
(Networking)
Whatever you do in business benefits from being part of an overall strategy aimed at stated goals. There’s a cycle that repeats in any business endeavor. Note Seth Godin (and many others) on the frequency of failure. There’s no such thing as failure if you’re working this wheel.
Marketing used to be advertising, mainly. Outbound. Internet’s enormity forces marketing to turn around, become inbound, based on brand and content.
It’s recommended that you create a full written plan, with objectives, tasks, assignments, schedules, and all the rest. Short of that, at least be VERY CLEAR about your expectations. Know what you want from the internet and how you’re going to go about getting it.
Like the business cycle, the measurement cycle is self-perpetuating. You nurture it by consistently sharing high quality content.
Expect that change and adaptations will be constant. Work towards confident flexibility. Say yes. Going viral. Participating. Branding.
Marketing=publishing.
Blogging should follow the same old steps that all business initiatives follow (see slide #3). Your blog shows your level of activity, contribution, care for / involvement with your market, your expertise in and contributions to your field, your reliability, your confidence.
Also note Facebook switch to iFrames. Both emphasize the need for a home base.
