Presentation at ICICKM 2010 in Hong Kong. The future of IC depends on us (the practitioners of knowledge-era management). For more information, please visit www.icknowledgecenter.com

1. ICA-1
The Future of IC?
It’s up to us…

2. ICA-2
Declaration of Relevance
Let’s resolve to:
• End the curse of knowledge
• Link IC and financials
• Create IC 2.0

3. ICA-3
Curse of Knowledge
It becomes difficult for us to share our
knowledge with others because we
know too much. –from Made to Stick
Let’s make IC simple for
businesspeople to understand

4. ICA-4
Most powerful tool

5. ICA-5
IC and Financials
None of these early adopters has
“cracked the code” for the link
between IC and financials. –ECIC
2009 paper
Let’s make the link clear

6. ICA-6
IC drives revenue
From You Can Grow Like Google on YouTube
Relationship Capital:
Searchers on internet
Relationship Capital:
Advertisers
Human Capital: programming
and math competencies
Structural Capital:
Search engine
Structural Capital:
Advertising Revenues

7. ICA-7
IC 2.0
One of the basic lessons the
knowledge era is that knowledge is
distributed…and must be allowed and
encouraged to flow from the bottom
up and the outside in. –IC in Crisis
Let’s build IC from the bottom up

8. ICA-8

9. ICA-9
The Future of IC…
An open conversation and
research project into practical
applications of IC. We hope to
gather stories about how IC
knowledge resources are
used in organizations.
Join us at icknowledgecenter.com

10. ICA-10
References
• Made to Stick by (Heath and Heath)
• You Can Grow Like Google (Adams)
• IC 2.0: An Open Source Manifesto
(Adams)
slideshare.com/maryadamsica