2. Todays most popular search engines:
Google, Yahoo, and Bing
Focus SEO efforts on Google:
- #1 search engine
- enormous number of users
3. Search Engines are like Librarians!
- Find and catalog worlds
webpage content
- Give users the most
relevant search results
- For every search preformed on a search engine
there are thousands, if not millions, of webpages
with matching content.
4. Search engine
optimization is about
making small
modifications to parts of
your website to increase
the rank of your website in
search results.
5. Position in the search results is “determined by
over 200 factors, one of which is the PageRank
for a given page” ("Google basics: Learn," 2012).
6. HTML -
Content - Quality, Titles
Relevant matter,
keywords, Engaged Description,
users Headers,
Images
Architecture Links –
– Crawl, Quality, Text,
Speed, URLS,
Navigation Number
Trust-
Domain Social –
extension, Reputation,
History, Shares
Country
Violations - Violations -
Thin content, Hidden words,
Keyword Cloaking, Paid
stuffing,
links, Link Spam
7. » Content
Quality: Does your page have substantial amount of
original, well-written content?
Relevant keywords: Does your content include your
targeted keywords?
Engaged users: Do visitors stay to read your content
or leave the page promptly?
Newness: How often is new content added and
pages updated?
8. » HTML
Titles matter: Does your title tag include relevant
keywords?
Description
Headers: Do headlines
include relevant keywords?
Images: Image description
9. » Architecture
Crawl: Can the content be crawled by search
engines?
Speed: How fast does your site load? It takes
from avg 4 to 8 seconds to load travel2change
website, if it takes 30 or more Googlebot will not
index the website.
URLS: Are links short and include relevant
keywords?
Navigation: It is easy to navigate? Does it have a
site map?
10. » Links
Quality: Are links from trusted, quality and
respected websites? Links would be
preferably from pages with a page rank
higher than that of your website.
Text: Are links hyperlinked with relevant
keywords?
Number: How many links are pointing to
your website?
11. » Social
Reputation: Do respected people or organizations share your content
on social networks?
Shares: How many share your content?
12. » Trust
Domain extension: .org, and .gov domains are
trusted more than other types of domains, such as
.com, .info, etc.
History: How long has the domain been around?
Country: Where is the domain name registered?
13. » Violations
Thin content
Keyword stuffing
Hidden words
Cloaking
Paid links
Link Spam
» Blocking
Users blocking the website from their search results.
16. Search engine optimization is an
excellent way of reaching
prospective users
and growing the travel2change
community!
Free
SEO
Travel2
Change
Growing
# of users
17. Works Cited:
Check page rank of web site pages instantly. (n.d.). Retrieved from
http://www.prchecker.info/check_page_rank.php
Google basics: Learn how google discovers, crawls, and serves web pages .
(2012, August 08). Retrieved from
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=70897
Google analytics: Traffic sources overview. (apr 1, 2011 - oct 8, 2012).
Google search engine optimization. (2012). Retrieved from
http://static.googleusercontent.com/external_content/untrusted_dlcp/www.g
oogle.com/en/us/webmasters/docs/search-engine-optimization-starter-
guide.pdf
