If a tree falls in the woods & no one hears
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If a tree falls in the woods & no one hears
- 1. If a tree falls and no one is around, is there a sound? If you advertise a job and no one sees it—is there a job?
- 2. If you tweet a job and no one is there to notice it, did it really happen In talent acquisition we cling to the belief that “it pays to advertise” even when no one is reading our job postings
- 3. 2012 2012 2012 2006 2006 2006 Smart Sourcing-CORPORATE LEADERSHIP COUNCIL © 2011 The Corporate Executive Board Company. All Rights Reserved.
- 4. Smart Sourcing-CORPORATE LEADERSHIP COUNCIL © 2011 The Corporate Executive Board Company. All Rights Reserved.
- 5. Direct Sourcing = Proven Sourcing Strategy Aberdeen Research- Sourcing Gets Smart: only 2% of companies have a long term sourcing strategy
- 6. Target Strategic Process the Data on Audience Identification Sourcing Target Audience Tools Tools LinkedIn Job Boards Resume DB eGrabber Broadlook Entelo TalentBin CRM Ascendify Wanted Analytics LinkedIn Recruiter LinkedIn Talent Pipeline Ongoing Engage Target Nurturing & Audience Engaging Target Audience Tools Tools Inside Connector Successfactors Ascendify Talent Circles TalentBrew SmashFly Inside Connector Brave New Talent Ascendify Direct Employers ClearanceJobs
- 7. Recruitment Marketing 101 Your brand message needs to be consistent because the audience is always changing
- 11. Characteristics of a Talent Community • Affinity • Conversations • Members speak to each other • Value provided to community members • Content – user generated & curated • Not always “about jobs” • Talent Community concept is evolving
- 12. Types of Talent Communities Talent Brand Profession Hybrid Network Community Community Communities
- 13. Types of Talent Communities Talent Network Brand Profession Network
- 14. Types of Talent Communities Brand
- 15. Types of Talent Communities Profession
- 16. Types of Talent Communities Types of Talent Hybrid Communities Communities Profession Network Brand
- 17. Lockheed Martin Talent Community Strategy Talent Hybrid Brand Profession Network Community
- 18. Underlying Science Target Marketing Content Marketing Community Management Drip Marketing Stakeholders • Communications • Recruiting Marketing Email Marketing • Talent Acquisition Social Media
- 19. Talent Web Behaviors | Activities Active Casual Passive Not Looking Ads, Keyword Personal & Business Career Development Project Related searches Networks Content Content Key Words-jobs Resume-How To Tech Briefing White Papers Job Boards Salary Info Networking Events Tools Personal Networks Personal Networking Sponsorship at Webinars Conferences Salary Info Business Networks Inside Scope Training Social Networking Social Networking Social Networking Social Networking
- 20. Marvin E. Smith Strategic Talent Sourcing Workforce Strategy, Analytics and Acquisition Lockheed Martin Marvin.E.Smith@lmco.com http://www.linkedin.com/in/marvsmith https://twitter.com/talentcommunity http://pinterest.com/marvsmith/