2. Extreme weather and rising demand
for resources call for a fundamentally
new strategy.
Harvard Business Review, April 2014
Andrew Winston is an environmental
strategy adviser and the author of
The Big Pivot: Radically Practical
Strategies for a Hotter, Scarcer, and
More Open World
12. VISION
FIGHT SHORT-TERMISM
SET SCIENCE-BASED GOALS
PURSUE HERETICAL INNOVATION
VALUATION
CHANGE INCENTIVES
REDEFINE ROI
VALUE NATURAL CAPITAL
PARTNERS
INSPIRE CUSTOMERS TO USE LESS
COLLABORATE RADICALLY
BECOME A LOBBYIST