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How Your Local Business Can
ATTRACT and KEEP Customers
  Through Mobile Marketing




        Presented by: Mobilesitesasap.com
                 Your 773-549-0227
         http://www.mobilesitesasap.com
1   Mobile Usage Facts & Trends


2   Popular Mobile Activities


3   Why Mobile Marketing?


4   Potential Mobile Profit
    Boosters
Mobile Marketing is a set of practices
     that enables organizations to
 communicate and engage with their
audience in an interactive and relevant
 manner through any mobile device or
               network.
Mobile Marketing Facts & Trends
Every Business Should Know About


             More than 6 Billion Mobile Users Worldwide

             By 2014, Mobile Internet Usage is Expected to
              Exceed Desktop Internet Usage

             More than 50% of all “Local” Searches are
              Done from a Mobile Device

             Over 350 MILLION People Access Facebook
              from Their Mobile Devices
Mobile Marketing Facts & Trends
Every Business Should Know About


            A Majority of Adult Cell Owners Now Go
            Online Using Their Mobile Devices

            Our Mobile Devices are the First Thing We
            Check in the Morning and the Last Thing We
            Check Before Bed

            Most People Keep Their Mobile Devices
            within Arm’s Reach 24/7

            Smartphones are Now OUTSELLING Personal
            Computers
Mobile Marketing Facts & Trends
Every Business Should Know About


           Adults Now Spend More Time with Mobile Devices
            than Print Media Such as Newspapers and
            Magazines

           Mobile Coupons Get 10 TIMES the Redemption Rate
            of Traditional Coupons

           86% of cell phone owners are “connected TV
            viewers” – meaning they use their phones in some
            form or fashion while watching TV
What Are People Doing on Their Mobile Devices?



   Social Networking                                     Performing Searches


Using Mobile Apps                                            Listening to Music



Browsing Websites                                             Watching Videos



Sending and Reading Emails                          Checking News and Weather

                       Sending and Reading Text Messages
What Does This Mean for Your Business?


                You Must :
               1.   Put your business in front of your
                    mobile target audience

               2.   Spend your marketing dollars where
                    they can yield the best returns

               3.   Utilize the power of mobile
                    marketing to stay connected to your
                    local market
Mobile has changed the way consumers spend their money…

    It has also changed the way your business can truly
         CONNECT with your local target market…
Why Mobile Marketing?
It’s POWERFUL For Helping You…




         Build Your Brand

         Gain the Edge on Your Competitors

         Connect with Local Consumers

         Generate New Leads & Repeat Loyal Customers
Traditional Advertising Methods Are No
 Longer as Effective as They Once Were




TRADITIONAL METHODS    MOBILE METHODS
• Yellow Page Books   • Mobile Websites
• Newspaper Ads       • Text Message
• TV Commercials        Marketing
                      • Mobile Apps & More!
Mobile Marketing is No
Longer a Trend…

It’s the NEW Way to Do
Business!
Your Website Should be Viewable and
Mobile Websites   Easy to Navigate on Mobile Devices

                  Send Valuable Offers and Info to Your
Text Marketing    Customers on Their Mobile Devices

                  Provide Instant Gratification and Access to
  QR Codes        Your Mobile Audience

                  Stay in Touch with Your Customers
  Mobile Apps     Directly on Their Mobile Devices
Recent studies show that current
mobile web-user experiences are
overall HORRIBLE when it comes
   to viewing and navigating
           websites…
Mobile-Friendly Site vs. Traditional Site




                     Web Designers Understand How to
                    Build Websites Made for COMPUTERS

                          But a MOBILE PHONE is
                             Not a Computer…
Why a Mobile Website?



         Improved Mobile User Experience

         Faster Website Loading Speed on Mobile Devices

         Location-Based for Geo-Targeting

         More Exposures to “On-the-Go” Consumers
What is Text Message Marketing?



           Permission-based communication with
           customers and potential customers via text
           messages sent to their mobile devices…

           Communication includes helpful
           information, coupon offers, event
           notification, and more…
Why Text Message Marketing?


          Builds a Powerful List of Targeted Buyers

          Permission-Based – Customers Opt-in to Receive Your
           Text Messages

          Cost-Effective and Produces a High Rate of Return

          Very Little Technical Knowledge Required
What is a QR Code?


    A QR Code is a matrix barcode (or
    two-dimensional code), readable by QR
    scanners, mobile phones with a camera,
    and smartphones…

    Once scanned, the mobile user will be
    directed to your destination of choice such
    as a coupon offer, an online video, etc…
Why QR Codes?


     Quickly Becoming Popular in the
      Marketing World

     Allow Consumers to Access Information
      About a Product or Company
      IMMEDIATELY

     Many Major Brands are Using Them to
      Engage with Customers

     Easily Read by Most Mobile Devices with
      the Help of a QR Code Reader
What is a Mobile Application?



         Mobile applications (also called “mobile
         apps”) are applications developed for small
         handheld devices, such as smartphones...

         Most smartphones today come preloaded
         with mobile apps and users can download
         additional apps via the internet…
Why Mobile Apps?


     Your Customers Can Reach You Easily
      with One Tap

     Produces Repeat, Loyal Customers
      through Engagement

     Effortlessly Send Out Coupons and
      Special Announcements with “Push”
      Notifications

     Builds Your Brand by Staying in Front of
      Your Customers
ANY
QUESTIONS
Tom Williams
For More Information About How You Can
                                            Mobilesitesasap.com
Lower Advertising Costs and Boost Profits     773-549-0227
  at the Same Time, Contact Me Today!       Cell; 773-456-1592

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Mobile marketing100

  • 1. How Your Local Business Can ATTRACT and KEEP Customers Through Mobile Marketing Presented by: Mobilesitesasap.com Your 773-549-0227 http://www.mobilesitesasap.com
  • 2. 1 Mobile Usage Facts & Trends 2 Popular Mobile Activities 3 Why Mobile Marketing? 4 Potential Mobile Profit Boosters
  • 3. Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
  • 4. Mobile Marketing Facts & Trends Every Business Should Know About  More than 6 Billion Mobile Users Worldwide  By 2014, Mobile Internet Usage is Expected to Exceed Desktop Internet Usage  More than 50% of all “Local” Searches are Done from a Mobile Device  Over 350 MILLION People Access Facebook from Their Mobile Devices
  • 5. Mobile Marketing Facts & Trends Every Business Should Know About A Majority of Adult Cell Owners Now Go Online Using Their Mobile Devices Our Mobile Devices are the First Thing We Check in the Morning and the Last Thing We Check Before Bed Most People Keep Their Mobile Devices within Arm’s Reach 24/7 Smartphones are Now OUTSELLING Personal Computers
  • 6. Mobile Marketing Facts & Trends Every Business Should Know About  Adults Now Spend More Time with Mobile Devices than Print Media Such as Newspapers and Magazines  Mobile Coupons Get 10 TIMES the Redemption Rate of Traditional Coupons  86% of cell phone owners are “connected TV viewers” – meaning they use their phones in some form or fashion while watching TV
  • 7. What Are People Doing on Their Mobile Devices? Social Networking Performing Searches Using Mobile Apps Listening to Music Browsing Websites Watching Videos Sending and Reading Emails Checking News and Weather Sending and Reading Text Messages
  • 8. What Does This Mean for Your Business? You Must : 1. Put your business in front of your mobile target audience 2. Spend your marketing dollars where they can yield the best returns 3. Utilize the power of mobile marketing to stay connected to your local market
  • 9. Mobile has changed the way consumers spend their money… It has also changed the way your business can truly CONNECT with your local target market…
  • 10. Why Mobile Marketing? It’s POWERFUL For Helping You…  Build Your Brand  Gain the Edge on Your Competitors  Connect with Local Consumers  Generate New Leads & Repeat Loyal Customers
  • 11. Traditional Advertising Methods Are No Longer as Effective as They Once Were TRADITIONAL METHODS MOBILE METHODS • Yellow Page Books • Mobile Websites • Newspaper Ads • Text Message • TV Commercials Marketing • Mobile Apps & More!
  • 12. Mobile Marketing is No Longer a Trend… It’s the NEW Way to Do Business!
  • 13. Your Website Should be Viewable and Mobile Websites Easy to Navigate on Mobile Devices Send Valuable Offers and Info to Your Text Marketing Customers on Their Mobile Devices Provide Instant Gratification and Access to QR Codes Your Mobile Audience Stay in Touch with Your Customers Mobile Apps Directly on Their Mobile Devices
  • 14. Recent studies show that current mobile web-user experiences are overall HORRIBLE when it comes to viewing and navigating websites…
  • 15. Mobile-Friendly Site vs. Traditional Site Web Designers Understand How to Build Websites Made for COMPUTERS But a MOBILE PHONE is Not a Computer…
  • 16. Why a Mobile Website?  Improved Mobile User Experience  Faster Website Loading Speed on Mobile Devices  Location-Based for Geo-Targeting  More Exposures to “On-the-Go” Consumers
  • 17. What is Text Message Marketing? Permission-based communication with customers and potential customers via text messages sent to their mobile devices… Communication includes helpful information, coupon offers, event notification, and more…
  • 18. Why Text Message Marketing?  Builds a Powerful List of Targeted Buyers  Permission-Based – Customers Opt-in to Receive Your Text Messages  Cost-Effective and Produces a High Rate of Return  Very Little Technical Knowledge Required
  • 19. What is a QR Code? A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones… Once scanned, the mobile user will be directed to your destination of choice such as a coupon offer, an online video, etc…
  • 20. Why QR Codes?  Quickly Becoming Popular in the Marketing World  Allow Consumers to Access Information About a Product or Company IMMEDIATELY  Many Major Brands are Using Them to Engage with Customers  Easily Read by Most Mobile Devices with the Help of a QR Code Reader
  • 21. What is a Mobile Application? Mobile applications (also called “mobile apps”) are applications developed for small handheld devices, such as smartphones... Most smartphones today come preloaded with mobile apps and users can download additional apps via the internet…
  • 22. Why Mobile Apps?  Your Customers Can Reach You Easily with One Tap  Produces Repeat, Loyal Customers through Engagement  Effortlessly Send Out Coupons and Special Announcements with “Push” Notifications  Builds Your Brand by Staying in Front of Your Customers
  • 24. Tom Williams For More Information About How You Can Mobilesitesasap.com Lower Advertising Costs and Boost Profits 773-549-0227 at the Same Time, Contact Me Today! Cell; 773-456-1592