1. How Your Local Business Can
ATTRACT and KEEP Customers
Through Mobile Marketing
Presented by: Your Name
Your Phone Number
Your Website Address
2. 1 Mobile Usage Facts & Trends
2 Popular Mobile Activities
3 Why Mobile Marketing?
4 Potential Mobile Profit
Boosters
3. Mobile Marketing is a set of practices
that enables organizations to
communicate and engage with their
audience in an interactive and relevant
manner through any mobile device or
network.
4. Mobile Marketing Facts & Trends
Every Business Should Know About
More than 6 Billion Mobile Users Worldwide
By 2014, Mobile Internet Usage is Expected to
Exceed Desktop Internet Usage
More than 50% of all “Local” Searches are
Done from a Mobile Device
Over 350 MILLION People Access Facebook
from Their Mobile Devices
5. Mobile Marketing Facts & Trends
Every Business Should Know About
A Majority of Adult Cell Owners Now Go
Online Using Their Mobile Devices
Our Mobile Devices are the First Thing We
Check in the Morning and the Last Thing We
Check Before Bed
Most People Keep Their Mobile Devices
within Arm’s Reach 24/7
Smartphones are Now OUTSELLING Personal
Computers
6. Mobile Marketing Facts & Trends
Every Business Should Know About
Adults Now Spend More Time with Mobile Devices
than Print Media Such as Newspapers and
Magazines
Mobile Coupons Get 10 TIMES the Redemption Rate
of Traditional Coupons
86% of cell phone owners are “connected TV
viewers” – meaning they use their phones in some
form or fashion while watching TV
7. What Are People Doing on Their Mobile Devices?
Social Networking Performing Searches
Using Mobile Apps Listening to Music
Browsing Websites Watching Videos
Sending and Reading Emails Checking News and Weather
Sending and Reading Text Messages
8. What Does This Mean for Your Business?
You Must :
1. Put your business in front of your
mobile target audience
2. Spend your marketing dollars where
they can yield the best returns
3. Utilize the power of mobile
marketing to stay connected to your
local market
9. Mobile has changed the way consumers spend their money…
It has also changed the way your business can truly
CONNECT with your local target market…
10. Why Mobile Marketing?
It’s POWERFUL For Helping You…
Build Your Brand
Gain the Edge on Your Competitors
Connect with Local Consumers
Generate New Leads & Repeat Loyal Customers
11. Traditional Advertising Methods Are No
Longer as Effective as They Once Were
TRADITIONAL METHODS MOBILE METHODS
• Yellow Page Books • Mobile Websites
• Newspaper Ads • Text Message
• TV Commercials Marketing
• Mobile Apps & More!
13. Your Website Should be Viewable and
Mobile Websites Easy to Navigate on Mobile Devices
Send Valuable Offers and Info to Your
Text Marketing Customers on Their Mobile Devices
Provide Instant Gratification and Access to
QR Codes Your Mobile Audience
Stay in Touch with Your Customers
Mobile Apps Directly on Their Mobile Devices
14. Recent studies show that current
mobile web-user experiences are
overall HORRIBLE when it comes
to viewing and navigating
websites…
15. Mobile-Friendly Site vs. Traditional Site
Web Designers Understand How to
Build Websites Made for COMPUTERS
But a MOBILE PHONE is
Not a Computer…
16. Why a Mobile Website?
Improved Mobile User Experience
Faster Website Loading Speed on Mobile Devices
Location-Based for Geo-Targeting
More Exposures to “On-the-Go” Consumers
17. What is Text Message Marketing?
Permission-based communication with
customers and potential customers via text
messages sent to their mobile devices…
Communication includes helpful
information, coupon offers, event
notification, and more…
18. Why Text Message Marketing?
Builds a Powerful List of Targeted Buyers
Permission-Based – Customers Opt-in to Receive Your
Text Messages
Cost-Effective and Produces a High Rate of Return
Very Little Technical Knowledge Required
19. What is a QR Code?
A QR Code is a matrix barcode (or
two-dimensional code), readable by QR
scanners, mobile phones with a camera,
and smartphones…
Once scanned, the mobile user will be
directed to your destination of choice such
as a coupon offer, an online video, etc…
20. Why QR Codes?
Quickly Becoming Popular in the
Marketing World
Allow Consumers to Access Information
About a Product or Company
IMMEDIATELY
Many Major Brands are Using Them to
Engage with Customers
Easily Read by Most Mobile Devices with
the Help of a QR Code Reader
21. What is a Mobile Application?
Mobile applications (also called “mobile
apps”) are applications developed for small
handheld devices, such as smartphones...
Most smartphones today come preloaded
with mobile apps and users can download
additional apps via the internet…
22. Why Mobile Apps?
Your Customers Can Reach You Easily
with One Tap
Produces Repeat, Loyal Customers
through Engagement
Effortlessly Send Out Coupons and
Special Announcements with “Push”
Notifications
Builds Your Brand by Staying in Front of
Your Customers
24. Your Name
For More Information About How You Can
Your Business Name
Lower Advertising Costs and Boost Profits Your Phone Number
at the Same Time, Contact Me Today! Your Website Address
