If you work in social media or communications, every day can be exciting, challenging and somewhat scary because the landscape is evolving so quickly and what used to work really well not too long ago, doesn't seem to anymore. And with all the new platforms and apps, it's hard to keep up and know what will stick, what's the next big thing and, most importantly of all, whether it fits with our business goals. That's the subject for my Social Media Barometer, a forecast on the social and digital pressure points and prevailing winds of change. Here are the trends I look at: 1. Search me – semantic search…is it the end of serendipity? 2. New generation gap – 35 is the dividing line and it's time for boomers to listen to millennials. 3. Mobility means never having to say you can't reach me - our online connections are always with us. 4. Face of new media – we’re the programmers, viewers producers and critics all rolled up into one. 5. Digital first communications – media’s adapting. PR can no longer sit idly by…

1. Social Media Barometer
CCO Learning Day
.
@martinwaxman
Martin Waxman

2. Good to meet you IRL
@martinwaxman

3. Search me…
@martinwaxman

4. Search me…
@martinwaxman

5. Search me…
Ontogeny recapitulates phylogeny
Is semantic search
the end of
serendipity?
@martinwaxman

6. The new generation gap
@martinwaxman

7. Mobility means
never having to say
you can’t reach me
@martinwaxman

8. The face of new media
We do the programming
but we don’t get paid
@martinwaxman

9. Digital first
Beyond publicity…
Time for PR to lead
@martinwaxman

10. …putting things in focus
@martinwaxman

11. How we get there
1. Strategy
2. Training
3. Content
@martinwaxman

12. Barometer
1. Search me – semantic search…is it the end of
serendipity?
2. Generation gap – 35 is the new dividing line
3. I’d like that to go– mobility means our online
connections are always with us
4. Face of new media – we’re the programmers
yet we don’t get paid
5. Digital first communications – media’s
adapting. PR can no longer sit idly by…
@martinwaxman

13. @martinwaxman

14. Contact: Martin Waxman
waxman@thornleyfallis.com
Thornley Fallis
Blog: myPALETTE
Twitter: @martinwaxman
Inside PR
@martinwaxman