1. @martinwaxman #PRSAWDC
Social
Media
Barometer
Mar$n
Waxman
April
19,
2013
© 2013 Martin Waxman. All rights Reserved.
PRSA
Western
District
Conference

2. @martinwaxman #PRSAWDC
Good
to
meet
you
IRL
@martinwaxman

3. @martinwaxman #PRSAWDC
Search
me…

4. @martinwaxman #PRSAWDC
Search
me…

5. @martinwaxman #PRSAWDC
Search
me…
Ontogeny recapitulates phylogeny
Is
seman$c
search
the
end
of
serendipity?

6. @martinwaxman #PRSAWDC
The
new
genera$on
gap

7. @martinwaxman #PRSAWDC
I’d
like
that
to
go
Mobility
means
never
having
to
say
you
can’t
reach
me

8. @martinwaxman #PRSAWDC
The
face
of
new
media
We
do
the
programming
but
we
don’t
get
paid

9. @martinwaxman #PRSAWDC
Digital
first
Beyond
publicity…
Time
for
PR
to
lead

10. @martinwaxman #PRSAWDC
…puPng
things
in
focus

11. @martinwaxman #PRSAWDC
How we get there
1. Strategy
2. Training
3. Content

12. @martinwaxman #PRSAWDC
Barometer
1. Search me – semantic search…is it the end of
serendipity?
2. Generation gap – 35 is the new dividing line
3. I’d like that to go– mobility means our online
connections are always with us
4. Face of new media – we’re the programmers
yet we don’t get paid
5. Digital first communications – media’s
adapting. PR can no longer sit idly by…

13. @martinwaxman #PRSAWDC

14. @martinwaxman #PRSAWDC
Contact: Martin Waxman
martinwaxman@gmail.com
Blog: myPALETTE
Twitter: @martinwaxman
Inside PR