How Open Culture Data and Digital Cultural Heritage Content can contribute significantly to the European App Economy
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Paul Manwaring shows EU member states how Open Culture Data and Digital Cultural Heritage Content can contribute significantly to the European App Economy in Vilnius, Lithuania Oct. 2 for the EU Presidency Conference Informal Meeting on Culture: Ready For Tomorrow? Culture as an Agent for Social and Economic Transformation. In his presentation Paul looks at the massive investment in European Cultural Heritage Digitization and shows how this investment can be optimized by creating Public Private Partnerships to create Apps that engage and inspire the public.
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How Open Culture Data and Digital Cultural Heritage Content can contribute significantly to the European App Economy
- 2. What we get... Oh... and over 17 billion archived items
- 3. Where it goes... • Servers- hold the data and content • Aggregators- linked open data • Portals- API’s and data sets • Websites- display data and content • Search engines- cashing • Disseminates all over the www
- 4. HELLO WORLD!
- 5. Lets talk about (open) APPS
- 6. • VISTORY- 2700 digitized historical short films from NL Image and Sound, Open Image Project
- 7. • MUSE- The Personal Mobile Museum on an iPad the Rijksmuseum API and 157,000 images and a node DB
- 8. • EUROPEANA OPEN CULTURE APP- A new open source platform for all digitized collections- iPad, Android and iPhone and Android Phones coming soon
- 9. Measuring Success (or failure) KPIs • Goal Specific • Positioning and Ranking • Downloads versus active users • Feedback mechanisms • Constant improvement- the never ending story- go back to goal and do it all over again!
- 10. Tracking user behavior example • Flurry report on Europeana Open Culture
- 11. Making apps is a tough business! • Making custom apps is not really sustainable • Selling apps on the Apple App Store is difficult • Small markets and little demand • and much, much more- talk to me later
- 12. CHANGE!
- 13. The value of open data and open source The resilience of decentralization
- 14. What we have • Market fragmentation • Regulatory conditions • Lack of resources Eurapp’s study of the App economy has recently identified three main bottlenecks Next Eurapp Workshop Nov. 13 in Berlin register and learn how to make an app in an hour with Push2Press. Visit www.eruapp.eu
- 15. What we need (lets talk) (lets talk) • Public Private Partnerships that create apps that ENGAGE and INSPIRE people (deliver value) • Create realistic and sustainable business models • Commit to active and effective promotion • Publish often - publish fast • Collaborate on creating open source platforms that enable the above • Share best practices- Apps4EU good example • Learn to take risks (have a little faith)
- 16. What we want (long term) (long term) • Authentic dialogue creates new resources • An engaged public wants to contribute • The Energetic Society • Social curation • Social validation • Crowd sourcing
- 17. If we change this is what we will get • The new value chain
- 18. The (possible) future • AI- Algorithms, ComputerVision, Machine learning • OIT/M2M- Sensors, beacons drones and nanotech • Node Databases: The social graph, Culture Connect, data enrichment and relevancy • AR andVR: Google Glass and the virtual Museum movement • Gamification and Flipping the Classroom • And more like- Quantified Self
- 19. Digital Cultural Heritage Content can... Ignite the App economy
- 20. Thanks You can follow me @GlimwormIT Paul Manwaring e-mail paul@glimworm.com visit www.glimworm.com or even like www.facebook.com/GlimwormIT
- 21. Some valuable resources EPSI Open GLAM Eurpeana Pro Open Images Creative Commons Github Appsterdam Muse Open Source Push2Press Eurapp Digital Agenda Europeana Open Culture Bitbucket Virtual Museum
Notas do Editor
- It has been estimated that it will take 100 billion USD to digitize all the Cultural Heritage Collections in Europe- now thats a big investment!
- FOR AN INVESTMENT LIKE THAT YOU SHOULD KNOW WHAT YOU ARE GOING TO GET. THATS A LOT OF DIGITAL CULTURE-WHAT ARE WE GOING TO DO WITH ALL THIS?
- Tell a short story about Glimworm and how we got into apps- Engagement and Open Data lead into Vistory
- Mention importance of subsidy but difficulty in getting it
- Traditional business models don’t work- reliability and scalabilty Story of MIke Lee and New Leamures