Personal Information
Organização/Local de trabalho
Bath, United Kingdom United Kingdom
Cargo
Customer Journey and Direct Marketing Consultant
Setor
Advertising / Marketing / PR
Sobre
MBA qualified with over 20 years marketing experience as a Marketing Director and Consultant. Today Martin runs a consultancy specialising in Customer Experience and Customer Journey and provides Direct Marketing consultancy support.
Martin has over 12 years experience at board level for a range of companies including a Marketing Agency (Drayton Bird Partnership), web analytics company (Red Eye International), Online Retailer (I Want One of Those.com), subsidiary of Norwich Union (HPI) and Travel Company (Travelscope).
He has also been retained as a consultant by major corporations including AXA Wealth, NatWest Bank, Novartis, Bank of Scotland, Unipart, HBOS, Cisco, Experian and Dell. ...
Marcadores
customer journey mapping
customer experience
customer journey management
customer journey transformation
relationships
client
marketing network
agency client relationships
supplier
agency
customer journey
customer research
market research.
customer journey consultancy
customer driven transformation
customer insight
customer journey measurement.
touch-point measurement
customer experience measurement
customer experience monitor
change management
marketing change
changing behaviour
groupon case history
group purchasing
groupon bath
bath and bristol marketing network
groupon
lead generation
selling
b2b
direct marketing
ivr
utn
roi
response
marketing analytics
unique telephone number
customer jorney mapping
direct marketing consultancy
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