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NEWSBRANDS NOT NEWSPAPERS MARTIM AVILLEZ FIGUEIREDO HEAD OF NEW BUSINESS IMPRESA PUBLISHING, PORTUGAL FUTURE FORUM, SYDNEY, 26TH AUGUST 2010
SHARE TWO  EXPERIENCES
theeuropean newspaper oftheyear
thenew brandpowered searchengine
ONE GOAL: BOND WITH OLD & NEW AUDIENCES
Changewhat? Mynewspaperis as good as ever Sure, I trustmydailynewspaper
Newswhat? I totally get news everywhere I’msototallyfacebook
2009 EUROPEAN NEWSPAPER OF THE YEAR
PAPER WILL STAY
PAPER BRANDS UP YOUR BRAND
2011 THE FIRST BRAND POWERED SEARCH ENGINE
WWW.SABE.PT
buyanhealthinsurance
buyanhealthinsurance
HOW DO I MAKE MONEY
sample
WWW.SABE.PT
7 IDEAS TO KEEP
1. EXPLORE NEWSBRANDS NOT NEWSPAPERS
2. NEWSBRANDS ARE ALL ABOUT TRUST
3. AUDIENCE TRUST COMES WITH GOOD JOURNALISM
4. GOOD JOURNALISM IS ALL ABOUT CONTENT
5. DESIGN IS CONTENT
6. NEW BUSINESS IS CONTENT
7. CONTENT IS TRUST & CREDIBILITY
IN OTHER WORDS
TO BOOST AUDIENCE TRUST
FUEL NEWSBRANDS WITH GOOD  CONTENT
CONTENT THAT IS ALL DESIGN AND  IRREVERENCE
INNOVATE WITH CONTENT- -DRIVEN FORMATS
AND GOOD OLD JOURNALISM
WILL MAKE NEW MONEY AGAIN
thanks somuch everyone

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