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SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
1.
Conversion Optimization Work
on that relationship! Conversion Optimization Maximizing Results in a company – agency relationship
2.
3.
What, where? Client
& Landscape Challenges Measuring Optimizing Conversion Optimization Take aways
4.
5.
6.
7.
User-Agent: *
Disallow: /
8.
Search?
9.
10.
Let ’ s
bring some light for the spiders
11.
12.
13.
Increase conversions by
testing!
14.
3. View Product
4. Add to Basket 5. Start Order 6. Conversion 2. Search Product 1. Visit store Conversionfunnel
15.
Where to start?
16.
17.
18.
Use Multivariate testing
for individual elements !
19.
Use Multivariate testing
for individual elements
20.
Gathering results
21.
Winner!
22.
KPI : Conversionrate
23.
It’s NOT
only about your landing or money pages
24.
25.
26.
27.
Build on your
relationship!
28.
Get that warehouse
information!
29.
30.
31.
32.
Google Analytics,
Yahoo! Web Analytics, (Onestat, Webtrends) Effectively
33.
34.
Results! Why, man,
I have gotten a lot of results. I know several thousand things that won’t work. Thomas A. Edison
35.
36.
Martijn Beijk SEO
& Web Analytics consultant m.beijk@onetomarket.nl Twitter.com/martijnbeijk
Notas do Editor
Lessons Learned
Martijn Beijk SEO & Web Analytics Consultant