Beyond Linked In Pp Presentation (Final)
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From Presentation to Boston Bar Association, this slideshare discusses why social media is an effective tool and how to avoid some of the pitfalls
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Beyond Linked In Pp Presentation (Final)
- 1. Beyond LinkedIn: Advanced Social Media for Lawyers Martha Sperry Doug Cornelius February 2, 2010
- 6. What's Different? Easy No html or code Interactive Web pages are no longer read only Pro-active Web pages will notify you when there is new information
- 7. Types of Web Outposts Communication Social Networking Collaboration User-Generated
- 13. 307 Million 350 Million active users 1,176 Million 1,335 Million
- 15. http://kevin.lexblog.com/2009/06/articles/large-law/state-of-the-amlaw-200-blogosphere-june-2009/ 41% of AmLaw 200 law firms have blogs.
- 16. Why Not Social Media?
- 21. "My clients aren’t using the stuff so why should I?" Take a look at some facts ...
- 26. "Management isn't interested." Firm-Controlled, Low-Cost, Self-Directed.
- 30. http://kevin.lexblog.com/2009/06/articles/large-law/state-of-the-amlaw-200-blogosphere-june-2009/ 41% of AmLaw 200 law firms have blogs.
- 37. Questions? ? ? ? ? ? ? ? ? ? ? ? ?
Notas do Editor
- Lord, Bissell & Brook (Now Locke Lord Bissell) OneBeacon Insurance AdvantageAdvocates Advocate's Studio
- Goodwin Procter Knowledge Management SharePoint KM Space ComplianceBuilding
- Poll the audience to see who uses these tools
- What makes Web 2.0 different from web 1.0 Is it really that different
- These are four basic ways to think about the different uses of social media. Although the boundaries are fuzzy and many sites take advantage of more than one feature.
- Fish where the "fish" are Improve your legal skills. Protect your on-line name / brand Little to no initial monetary investment, Lots of room for growth & expansion. Peers & competitors may already be there.
- Googling Yourself What does Google have to say about you? Its out there.
- Anne Marie. Firm website comes at number one. The second main result is her profile in LinkedIn. Cost comparison?
- Let's try Lee Again firm site first. LinkedIn second his blog in third
- How about my old firm Goodwin Procter Firm website #1 Above the Law, the gossip website comes in at #2 and wikipedia in at #3
- Let's be clear that we are not talking about fads. These open platform types of communication are here to staff. If Facebook were a country, it would be the world's third largest country. bigger than the United States
- Just to focus on numbers. This is a comparison of visitors to three websites: Twitter Wall Street Journal New York Times
- Let's discuss some of the objections to participating in on-line engagement. Can be broken into two categories: time cost brand damage & ethical obligations We can break the objections down further, as follows.
- Legal Blogs ABA Blawg Directory Lex Blog Blogs Google Blog Search Tech Blogs Mashable Techcrunch ReadWriteWeb ProBlogger Web search LinkedIn Groups Legal Blogging Legal Innovation Experienced On-line Participants List of lawyers on Twitter from JD Supra Twitter directories Lurk to get feel for site. Jump in after forming plan for engagement and feeling comfortable.
- Ask questions of trusted experts. Review sites, tech blogs & app directories. oneforty.com for Twitter GO2WEB20 Apps Lifehacker RSS & Aggregators Subscribe by RSS Use a reader / custom start page. Subscribe to blog email updates. Use Xobni if more comfortable with Outlook's interface.
- Filtering Tools, Grouping & Lists, Directories, Relevancy & RSS Weighting Niche legal social sites. Interest-based aggregators and filters. feedly my6sense meehive feedera lazyfeed "Magic" view in GReader Twitter directories WeFollow Mr. Tweet Just Tweet It Twellow JD Supra list of lawyers on Twitter Include yourself in directories to be found. Use group functions.
- Writing content: Hire researcher to help develop topics. Repurpose content created within the firm, publish on content sites or in blog. Automate blog publication through RSS into Twitter, other social sites. Connect sites status updates (Twitter, LinkedIn, Facebook) so one hits all three. Use mobile applications to access web on the go. Public bookmark, share content through bookmarklets into social streams. Feed friends updates into own RSS reader & keep info in one place.
- Already on there. [refer to google slides] Take control of your web identity. Own top spots in search results with regular activity.
- Your clients and potential client are "googling" you. What does it say about you .
- Traditional media already on-line. No one wants to be left behind. Clients are looking on line for information, goods, services. Social media sites are surpassing search in terms of preferred repositories of information.
- Claim your brand. Or someone else will. Low technology cost. Blogs are free on hosted sites. Try it. Blogs surpassing static sites for business outposts. Blogs encourage engagement. Many levels of participation Create a firm twitter stream populated with relevant articles from your RSS. Add a blog page to an existing Web site. Create a Facebook group or Business page. Invest more time in LinkedIn Groups and conversations, or answer LinkedIn questions.
- Participation in any site builds skill. Skills are portable. Your followers and connections will migrate as you migrate.
- Best applications & sites are simple & understandable. Seek guidance from experienced users. Mainstream technology blogs for tips, tools & applications reviews.
- Not a passing fad. (refer to table slides). Benefit from big biz market research. People moving on-line to find advice, connection, goods and services. Tweets, social site profiles and blogs rank high in the search listings. The conversation at the cutting edge of your profession is happening on-line.
- The Federal trade commission came out with some new guidelines that explicitly addressed social media. need to avoid unfair or deceptive practices.