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CIRN CONFERENCE: CHALLENGES AND SOLUTIONS. PRATO 15 OCTOBER 2014
DOUALA
FOCUS OF THE PAPER 
DIGITAL VS PHYSICAL DOUALA 
MICRO-COMMUNITIES 
ORIGIN 
NEIGHBOURHOODS
METHODOLOGY 
From Douala Zoom to online search: 
Activity 
category 
Name 
activity 
Neighbourh 
ood 
Address Online 
presence 
Website Social media Origin 
Art 
galleries/museum 
s 
Espace 
doual’art 
Bonanjo 
4.043344, 
9.687063 
yes www.doualart.org 
www.facebook.co 
m/pages/Doualar 
t/352373388233 
581?ref=ts&fref=t 
s 
local
METHODOLOGY 
From Douala Zoom to online search: 
Activity 
category 
Name 
activity 
Neighbourh 
ood 
Address Online 
presence 
Website Social media Origin 
Art 
galleries/museum 
s 
Espace 
doual’art 
Bonanjo 
4.043344, 
9.687063 
yes www.doualart.org 
www.facebook.co 
m/pages/Doualar 
t/352373388233 
581?ref=ts&fref=t 
s 
local 
1 
Who is online 
 Micro-communities
METHODOLOGY 
From Douala Zoom to online search: 
Activity 
category 
Name 
activity 
Neighbourh 
ood 
Address Online 
presence 
Website Social media Origin 
Art 
galleries/museum 
s 
Espace 
doual’art 
Bonanjo 
4.043344, 
9.687063 
yes www.doualart.org 
www.facebook.co 
m/pages/Doualar 
t/352373388233 
581?ref=ts&fref=t 
s 
local 
1 
Who is online 
 Micro-communities 
2 
Where they come from 
 local, national or 
international origin
METHODOLOGY 
From Douala Zoom to online search: 
Activity 
category 
Name 
activity 
Neighbourh 
ood 
Address Online 
presence 
Website Social media Origin 
Art 
galleries/museum 
s 
Espace 
doual’art 
Bonanjo 
4.043344, 
9.687063 
yes www.doualart.org 
www.facebook.co 
m/pages/Doualar 
t/352373388233 
581?ref=ts&fref=t 
s 
local 
Which areas of the city they 
are representing 
 Visible and invisible 
neighbourhoods 
1 
Who is online 
 Micro-communities 
3 
2 
Where they come from 
 local, national or 
international origin
1. Micro-communities 
4835 socio economic instances
1. Micro-communities 
4835 socio economic instances 716 online instances 
= 
14,80%
1. Micro-communities 
4835 socio economic instances 
327 activity categories 
716 online instances 
= 
14,80%
1. Micro-communities 
4835 socio economic instances 
327 activity categories 
20 micro-communities 
716 online instances 
= 
14,80%
1. Micro-communities 
4835 socio economic instances 
327 activity categories 
20 micro-communities 
716 online instances 
= 
14,80% 
Art and culture Hospitality 
Bank and Insurance Import-export 
Career Professionals 
Communication and media Technology 
Transport Security 
Industrial production and distribution Retailers 
Maintenance Urban environment 
Social services Entertainment 
International organization Public administration 
Education Health
Micro-communities most frequently represented 
Bank and insurances 
within the online landscape 
Industrial production & 
distribution 
Entertainment 
Public administration 
Security 
Art and culture 
Social services 
Maintenance 
International organizations 
Urban environment 
Health 
Import-export 
Professionals 
Communication and media 
Retailers 
Technology 
Education 
Hospitality 
Transport 
Career 
0 5 10 15 20 25 
Micro-Communities 
% of visibility within the total available websites and social media pages
Micro-communities most frequently represented 
Bank and insurances 
within the online landscape 
47,8% 
Douala as economic 
and commercial 
capital 
Industrial production & 
distribution 
Entertainment 
Public administration 
Security 
Art and culture 
Social services 
Maintenance 
International organizations 
Urban environment 
Health 
Import-export 
Professionals 
Communication and media 
Retailers 
Technology 
Education 
Hospitality 
Transport 
Career 
0 5 10 15 20 25 
Micro-Communities 
% of visibility within the total available websites and social media pages
Micro-communities most frequently represented 
Bank and insurances 
within their own category 
Industrial production & 
distribution 
Entertainment 
Security 
Import-export 
Education 
Retailers 
Technology 
Communication and media 
Professionals 
Hospitality 
Transport 
Health 
Urban environment 
International organizations 
Maintenance 
Career 
Social services 
Art and culture 
Public administration 
0 5 10 15 20 25 30 35 40 
Micro-Communities 
% of visibility within the total available websites and social media pages
Micro-communities most frequently represented 
Bank and insurances 
within their own category 
Industrial production & 
distribution 
Entertainment 
Security 
Import-export 
Education 
Retailers 
Technology 
Communication and media 
Professionals 
Hospitality 
Transport 
Health 
Urban environment 
International organizations 
Maintenance 
Career 
Social services 
Art and culture 
Public administration 
0 5 10 15 20 25 30 35 40 
Micro-Communities 
% of visibility within the total available websites and social media pages
Micro-communities most frequently represented 
Bank and insurances 
within their own category 
Industrial production & 
distribution 
Entertainment 
Security 
Import-export 
Education 
Retailers 
Technology 
Communication and media 
Professionals 
Hospitality 
Transport 
Health 
Urban environment 
International organizations 
Maintenance 
Career 
Social services 
Art and culture 
Public administration 
0 5 10 15 20 25 30 35 40 
Micro-Communities 
% of visibility within the total available websites and social media pages
Micro-communities most frequently represented 
Bank and insurances 
within their own category 
Industrial production & 
distribution 
Entertainment 
Security 
Import-export 
Education 
Retailers 
Technology 
Communication and media 
Professionals 
Hospitality 
Transport 
Health 
Urban environment 
International organizations 
Maintenance 
Career 
Social services 
Art and culture 
Public administration 
0 5 10 15 20 25 30 35 40 
Micro-Communities 
% of visibility within the total available websites and social media pages
2. Origin of the micro-communities 
Local 59,1% 
International 
27,1% 
National 13,8%
2. Origin of the micro-communities 
Local 59,1% 
International 
27,1% 
National 13,8% 
Art and Culture, 
entertainment and 
urban environment 
are 100% local
2. Origin of the micro-communities 
Local 59,1% 
International 
27,1% 
National 13,8% 
Art and Culture, 
entertainment and 
urban environment 
are 100% local 
Mostly international 
organization, bank 
and insurance, 
transport and 
import-export
2. Origin of the micro-communities 
Local 59,1% 
International 
27,1% 
National 13,8% 
Art and Culture, 
entertainment and 
urban environment 
are 100% local 
Mostly international 
organization, bank 
and insurance, 
transport and 
import-export 
Social services is the 
most represented 
community from a 
national point of view
Visible and invisible neighbourhoods
Akwa: 
256 activities (35.8%) 
19 microcommunities
Bonanjo: 
104 activities (14.5%)
Bonapriso, Bonaberi, Deido, Bassa, 
Bounamoussadi: 
30 to 57activities each
Ndokoti, Maképé, New Bell, Aereoport, Zone Portuaire, 
Mboppi, Axe Lourd, Nylon/Saint Michel, Sable, Log Baba: 
4 to 17activities each
Base Elf, Base Naval, Beedi, Bepanda, Bepanda/Ominisport, 
Bessengue, Bonadibong, Cité de Palmiers, Cité SIC, Koumassi, 
Madagascar, Ndongbong, Ndogpassi, New Deido, Nyalla, PK8, 
Yassa, Zone Universitaire: 
1 to 3 activities each
Invisible neighbourhoods
Invisible neighbourhoods 
high-density areas 
abusively assembled 
non-paved roads
Invisible neighbourhoods 
cultural activities 
informal working activities 
markets
CONCLUSIONS 
The digital – visible Douala 
0 economic and commercial image 
0 visible neighbourhoods are only those located on the coast side of Douala, 
which are better served by public services; 
The digital – invisible Douala instead appears characterised by 
0 Scarce involvement of the public sector in the social well being of its 
inhabitants (no social services, health sectors and public administration are 
present there). 
0 Invisibility concerns neighbourhoods highly populated and spontaneously 
growth which lack of access to any kind of public services. 
0 Invisible neighbourhoods are very busy of social-economic activities, like 
markets and self-organized health, social, security communities. 
So, according to Tim Unwin, the image of the digital Douala, is enhancing rather 
than leveraging the digital divide between whose have and whose have not 
access to ICTs.
FUTURE WORKS 
0 Temporal evolution of digital presence; 
0 Comparison of the image coming from websites 
against emerging spatial landmarks from: 
0 User-Generated Content on maps; 
0 Local and foreigners voices.
THANK YOU! 
Marta Pucciarelli 
pucciarelli.marta@gmail.com 
NewMinE Lab 
USI - LUGANO

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Mapping the digital Douala @ CIRN2014, Prato

  • 1. CIRN CONFERENCE: CHALLENGES AND SOLUTIONS. PRATO 15 OCTOBER 2014
  • 2.
  • 4. FOCUS OF THE PAPER DIGITAL VS PHYSICAL DOUALA MICRO-COMMUNITIES ORIGIN NEIGHBOURHOODS
  • 5. METHODOLOGY From Douala Zoom to online search: Activity category Name activity Neighbourh ood Address Online presence Website Social media Origin Art galleries/museum s Espace doual’art Bonanjo 4.043344, 9.687063 yes www.doualart.org www.facebook.co m/pages/Doualar t/352373388233 581?ref=ts&fref=t s local
  • 6. METHODOLOGY From Douala Zoom to online search: Activity category Name activity Neighbourh ood Address Online presence Website Social media Origin Art galleries/museum s Espace doual’art Bonanjo 4.043344, 9.687063 yes www.doualart.org www.facebook.co m/pages/Doualar t/352373388233 581?ref=ts&fref=t s local 1 Who is online  Micro-communities
  • 7. METHODOLOGY From Douala Zoom to online search: Activity category Name activity Neighbourh ood Address Online presence Website Social media Origin Art galleries/museum s Espace doual’art Bonanjo 4.043344, 9.687063 yes www.doualart.org www.facebook.co m/pages/Doualar t/352373388233 581?ref=ts&fref=t s local 1 Who is online  Micro-communities 2 Where they come from  local, national or international origin
  • 8. METHODOLOGY From Douala Zoom to online search: Activity category Name activity Neighbourh ood Address Online presence Website Social media Origin Art galleries/museum s Espace doual’art Bonanjo 4.043344, 9.687063 yes www.doualart.org www.facebook.co m/pages/Doualar t/352373388233 581?ref=ts&fref=t s local Which areas of the city they are representing  Visible and invisible neighbourhoods 1 Who is online  Micro-communities 3 2 Where they come from  local, national or international origin
  • 9. 1. Micro-communities 4835 socio economic instances
  • 10. 1. Micro-communities 4835 socio economic instances 716 online instances = 14,80%
  • 11. 1. Micro-communities 4835 socio economic instances 327 activity categories 716 online instances = 14,80%
  • 12. 1. Micro-communities 4835 socio economic instances 327 activity categories 20 micro-communities 716 online instances = 14,80%
  • 13. 1. Micro-communities 4835 socio economic instances 327 activity categories 20 micro-communities 716 online instances = 14,80% Art and culture Hospitality Bank and Insurance Import-export Career Professionals Communication and media Technology Transport Security Industrial production and distribution Retailers Maintenance Urban environment Social services Entertainment International organization Public administration Education Health
  • 14. Micro-communities most frequently represented Bank and insurances within the online landscape Industrial production & distribution Entertainment Public administration Security Art and culture Social services Maintenance International organizations Urban environment Health Import-export Professionals Communication and media Retailers Technology Education Hospitality Transport Career 0 5 10 15 20 25 Micro-Communities % of visibility within the total available websites and social media pages
  • 15. Micro-communities most frequently represented Bank and insurances within the online landscape 47,8% Douala as economic and commercial capital Industrial production & distribution Entertainment Public administration Security Art and culture Social services Maintenance International organizations Urban environment Health Import-export Professionals Communication and media Retailers Technology Education Hospitality Transport Career 0 5 10 15 20 25 Micro-Communities % of visibility within the total available websites and social media pages
  • 16. Micro-communities most frequently represented Bank and insurances within their own category Industrial production & distribution Entertainment Security Import-export Education Retailers Technology Communication and media Professionals Hospitality Transport Health Urban environment International organizations Maintenance Career Social services Art and culture Public administration 0 5 10 15 20 25 30 35 40 Micro-Communities % of visibility within the total available websites and social media pages
  • 17. Micro-communities most frequently represented Bank and insurances within their own category Industrial production & distribution Entertainment Security Import-export Education Retailers Technology Communication and media Professionals Hospitality Transport Health Urban environment International organizations Maintenance Career Social services Art and culture Public administration 0 5 10 15 20 25 30 35 40 Micro-Communities % of visibility within the total available websites and social media pages
  • 18. Micro-communities most frequently represented Bank and insurances within their own category Industrial production & distribution Entertainment Security Import-export Education Retailers Technology Communication and media Professionals Hospitality Transport Health Urban environment International organizations Maintenance Career Social services Art and culture Public administration 0 5 10 15 20 25 30 35 40 Micro-Communities % of visibility within the total available websites and social media pages
  • 19. Micro-communities most frequently represented Bank and insurances within their own category Industrial production & distribution Entertainment Security Import-export Education Retailers Technology Communication and media Professionals Hospitality Transport Health Urban environment International organizations Maintenance Career Social services Art and culture Public administration 0 5 10 15 20 25 30 35 40 Micro-Communities % of visibility within the total available websites and social media pages
  • 20. 2. Origin of the micro-communities Local 59,1% International 27,1% National 13,8%
  • 21. 2. Origin of the micro-communities Local 59,1% International 27,1% National 13,8% Art and Culture, entertainment and urban environment are 100% local
  • 22. 2. Origin of the micro-communities Local 59,1% International 27,1% National 13,8% Art and Culture, entertainment and urban environment are 100% local Mostly international organization, bank and insurance, transport and import-export
  • 23. 2. Origin of the micro-communities Local 59,1% International 27,1% National 13,8% Art and Culture, entertainment and urban environment are 100% local Mostly international organization, bank and insurance, transport and import-export Social services is the most represented community from a national point of view
  • 24. Visible and invisible neighbourhoods
  • 25. Akwa: 256 activities (35.8%) 19 microcommunities
  • 27. Bonapriso, Bonaberi, Deido, Bassa, Bounamoussadi: 30 to 57activities each
  • 28. Ndokoti, Maképé, New Bell, Aereoport, Zone Portuaire, Mboppi, Axe Lourd, Nylon/Saint Michel, Sable, Log Baba: 4 to 17activities each
  • 29. Base Elf, Base Naval, Beedi, Bepanda, Bepanda/Ominisport, Bessengue, Bonadibong, Cité de Palmiers, Cité SIC, Koumassi, Madagascar, Ndongbong, Ndogpassi, New Deido, Nyalla, PK8, Yassa, Zone Universitaire: 1 to 3 activities each
  • 31. Invisible neighbourhoods high-density areas abusively assembled non-paved roads
  • 32. Invisible neighbourhoods cultural activities informal working activities markets
  • 33. CONCLUSIONS The digital – visible Douala 0 economic and commercial image 0 visible neighbourhoods are only those located on the coast side of Douala, which are better served by public services; The digital – invisible Douala instead appears characterised by 0 Scarce involvement of the public sector in the social well being of its inhabitants (no social services, health sectors and public administration are present there). 0 Invisibility concerns neighbourhoods highly populated and spontaneously growth which lack of access to any kind of public services. 0 Invisible neighbourhoods are very busy of social-economic activities, like markets and self-organized health, social, security communities. So, according to Tim Unwin, the image of the digital Douala, is enhancing rather than leveraging the digital divide between whose have and whose have not access to ICTs.
  • 34. FUTURE WORKS 0 Temporal evolution of digital presence; 0 Comparison of the image coming from websites against emerging spatial landmarks from: 0 User-Generated Content on maps; 0 Local and foreigners voices.
  • 35. THANK YOU! Marta Pucciarelli pucciarelli.marta@gmail.com NewMinE Lab USI - LUGANO

Notas do Editor

  1. Digital divide (Unwin and Graham), where the poorest are said as TO BE at the bottom of the pyramid, or left behind in technological advancement, confined in remotes areas where they are unreachable and information arrives to late, compared to a globalized, connected and advanced world
  2. The diffusion of the city’s cultural identity by the micro-community Art and culture (11.7%) and information relating to Security (10%) is quite valued in comparison to Retailers (11.4%) and Import –export (10.9%)
  3. 0,6% Entertainment channels of promotion pass through informal communication streams
  4. 5 quartieri
  5. 10 quartieri
  6. 18 quartieri
  7. These are the characteristics of the neighbourhoods
  8. At the same time, lot of things are happening there!
  9. metterei anche qualcosa in termini geografici, non solo di tipologie di attività. Tipo direi: 1) i quartieri visibili sono piu' centrali, piu' vicini al porto, meglio collegati in termini di strade ecc.. 2) quelli invisibili sono quelli peggio collegati in termini di strade ecc, e quelli piu' abusivi, pero' sono ugualmente "busy" in termini di attività. QUINDI questa immagine sembra aumentare il digital divide, come teorizzato da Unwin!