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Methodological Questioning about the Indicators of Non-Use Situations

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Internet use & impact - Marseille November 5-6th
Annabelle Boutet, Jocelyne Trémenbert

Publicada em: Tecnologia, Negócios
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Methodological Questioning about the Indicators of Non-Use Situations

  1. 1. Annabelle Boutet Jocelyne Trémenbert Télécom Bretagne – M@rsouin Indicators of Non-use Situation
  2. 2. The digital divide <ul><ul><li>In France one third of the population do not use the Internet (Crédoc « La diffusion des technologies de l'information et de la communication dans la société française (2008) » ) </li></ul></ul><ul><ul><li>Very different non use situations </li></ul></ul><ul><ul><li>Different typologies often based on socio-economic factors </li></ul></ul>
  3. 3. Aims of the paper <ul><ul><li>to contribute to the knowledge of non-internet users using the result of a dialogue between qualitative and quantitative approaches </li></ul></ul><ul><ul><ul><li>clarify the concept of non-use following the sociology of uses’s tradition and explore survey based literature </li></ul></ul></ul><ul><ul><ul><li>fit qualitative determinants to quantitative indicators </li></ul></ul></ul><ul><ul><ul><li>develop a new quantitative typology of non-users </li></ul></ul></ul>
  4. 4. The concept of non use <ul><ul><li>Non-users behave, develop attitudes and representations even if they do not use, </li></ul></ul><ul><ul><li>As users construct their practice, non-users construct their non-practice, </li></ul></ul><ul><ul><li>Non-users must be considered through their social environment, their circle. </li></ul></ul>
  5. 5. What we know about typologies <ul><ul><li>The example of Selwyn’s 2006 typology </li></ul></ul><ul><ul><ul><li>The absolute non users </li></ul></ul></ul><ul><ul><ul><li>The truly unconnected </li></ul></ul></ul><ul><ul><ul><li>The lapsed users </li></ul></ul></ul><ul><ul><ul><li>The rare users </li></ul></ul></ul>
  6. 6. Our hypothesis <ul><ul><li>To analyse non use we need to deconstruct our users’ points of view </li></ul></ul><ul><ul><li>The typology must be based on elements of non usage such as: </li></ul></ul><ul><ul><ul><li>behaviours, attitudes and representations, </li></ul></ul></ul><ul><ul><ul><li>the place, status and role of the non user’s circle (children, spouse,close relations, colleagues …), </li></ul></ul></ul><ul><ul><ul><li>the place of ICT in daily activities (time allocation). </li></ul></ul></ul>
  7. 7. M@rsouin 2008 Survey <ul><ul><li>A telephone poll, conducted in May and June 2008 ‏ </li></ul></ul><ul><ul><li>Answered by 2000 Bretons 15 years and more </li></ul></ul><ul><ul><li>A sample representative of population as a function of criteria of both gender, age, occupation and the size of the urban cities crossed by the main administrative areas (the departments) </li></ul></ul>
  8. 8. Socio-economic results <ul><ul><li>Internet rejection explained by </li></ul></ul><ul><ul><ul><li>age, social life, education level, children in the household, the proportion of Internet circle usage, income, household’s age, the localisation </li></ul></ul></ul>
  9. 10. <ul><li>A divide explained by knowledge and motivation degrees </li></ul><ul><ul><li>5 clusters (Ascendant Hierarchical Classification) </li></ul></ul><ul><ul><li>5% : the users to be </li></ul></ul><ul><ul><li>19% : the potential users </li></ul></ul><ul><ul><li>41% : probably the hesitants </li></ul></ul><ul><ul><li>16% : the resistants </li></ul></ul><ul><ul><li>19% : the excluded </li></ul></ul>
  10. 11. Conclusions <ul><ul><li>better knowledge of users through proxies and particularly the interactions between them and their proxies </li></ul></ul><ul><ul><li>new evidence to explore the process of construction of systems of representation </li></ul></ul><ul><ul><ul><li>that is the cognitive and social dimensions of construction experience of non-use </li></ul></ul></ul>
  11. 12. Further investigations <ul><ul><li>A question of access … but also of access to the knowledge and the information </li></ul></ul><ul><ul><li>Non use is the result of several decisions </li></ul></ul><ul><ul><li>ICT place in everyday life </li></ul></ul>
  12. 13. [email_address] [email_address] Thank you for your attention

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