This presentation was chosen to represent Indonesia in Japan ASEAN digital content developer forum- a meeting between Japan and ASEAN countries to discuss collaboration possibilits

1. CELEBRATING POP CULTURE IN INDONESIA
BY ANDI MARTIN

2. MOST POPULAR CONTENT IN INDONESIA
• TV SERIES
• MUSIC
• NOVEL
• MOVIE
• COMIC
• ANIMATION
• GAME

3. CONTENT DISTRIBUTION
• 11 NATIONAL TV STATIONS
• 10 TELCO COMPANIES
• MORE THAN 350 KFC OUTLETS
• MORE THAN 200 BOOK STORES
• MORE THAN 600 MOVIE SCREENS

4. IP CREATION STARTS
• AS A COMIC
• AS A NOVEL
• AS A SHORT ANIMATION/MOVIE
• AS A TOY PRODUCT
• AS A MOVIE

5. COMICS

8. RAIBARONG
THE MOST READ COMIC AT MAKKO
MAKKO IS THE FIRST ONLINE
COMIC PUBLISHER
IN INDONESIA

9. MAKKO HAS MORE THAN 10.000 READERS DAILY

10. FULL COLOR AND CONTEMPORARY APPROACH
ON THE CLASSIC WAYANG STORY. BY CARAVAN STUDIO

11. SHORT ANIMATION

12. “ONCE UPON A TIME” BY

13. HEBRING
BY MAIN STUDIOS
TV SERIES COMING SOON

14. A NEWBIE SUPERHERO ADVENTURE COMIC
MORE THAN 89600 ONLINE READERS HEBRING

15. GROWING LOYAL FANBASE

16. TOYS

17. GOD COMPLEX
BY FOX STUDIO

19. MOVIES

20. THE RAID
BY MERANTAU FILM
THE BOX OFFICE MOVIE FROM INDONESIA

21. THE RAID COMIC
BY CURHAT ANAK BANGSA

22. INDONESIA’S BIGGEST POPULAR CULTURE CONVENTION
[VIDEO]

23. FAILURE FACTORS FOR INDONESIAN IP
• INCOMPLETE CREATIVE INDUSTRIES ECOSYSTEM
– LACK OF GOVERNMENT SUPPORT
– LACK OF INFRASTRUCTURE
– LACK OF INTEGRATED DISTRIBUTION CHANNELS
– SCATTERED AND UNREFINED HUMAN RESOURCES
• NO CAPITAL SUPPORT
• NOT ADAPTING LOCAL CULTURE
• UNPROVEN INTEGRATED BUSINESS MODEL

24. SUCCESS FACTORS FOR INDONESIAN IP
• CAPITAL SUPPORT
• WELL CRAFTED VISUAL ART
• LOCAL CULTURE ORIENTED
• MAINTAINING CHARACTER EXISTENCE
• LOYAL FANBASE

25. BUSINESS COLABORATION POTENTIAL
• CO-PRODUCTION
• LOCALIZATION
• LICENSING
• COMBINING CONTENTS

26. LET’S COLLABORATE!
THANK YOU