1. How to Market and Communicate in Tough Economic Times
2. Remember Nothing Else Communications programs are getting cut. That’s an opportunity for you, leaving more need for content with all media.
3. Remember Nothing Else Newsrooms and other media are cutting back. Again, an opportunity to provide content of all kinds.
4. Defend your resources: Know your communications ROI Conduct a communications metrics audit Get all of the reports you can: Web traffic/Google Analytics YouTube Reports Earned Media
5. Prioritize the top producers Make wise decisions if you have to pare back. If you can’t figure out if an activity, ad campaign, etc., is effective, consider it on the chopping block.
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7. Five reasons to keep PR going 4. PR professionals are more valuable to journalists during a downturn 5. PR is measurable
8. Don’t pull out! Fight for your resources. If you stop, the awareness starts diminishing the day you stop.
9. Listen before you cut Form a cost-reduction task force. Ask those in the trenches. They know where the fat is.
16. Addl. Resources: Marketing in Tough Economic Times: Four Columns Published in Northern Nevada Business Weekly @ http://www.o-apr.com/archive
Notas do Editor
Olsen & Associates govt. experience: Truckee Meadows Water Authority Brownfields/EPA City of Reno—Roads and Watershed Regional Transportation Commission Covering today: defending your budget, some thoughts and justifications if you have to cut and , some low-cost tactics If you are serving your community, you must find ways to keep communicating, especially now F
