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802b_Lesson 5_Developing eBooks Audio Books_Kindles and More for Maximum Profit.pptx
- 2. ©
1994-2023
Telehealth.org,
LLC
All
rights
reserved.
• WHO WE ARE: We are licensed healthcare professionals,
attorneys and other consultants.
• TELEHEALTH GOAL: Our goal is educational only. No
warranty, guarantee, or representation is made as to the
accuracy or sufficiency of the information contained in our
training for your specific circumstance.
• YOUR PART: You are encouraged to seek practice-specific
advice from your own legal, regulatory, ethical and liability
authorities before offering any telehealth services or
programs to consumers/clients/patients. Obtain all such
opinions in writing, and have your informed, trusted, local,
legal counsel review those written responses for their full
significance.
Disclaimer
- 3. ©
1994-2023
Telehealth.org,
LLC
All
rights
reserved.
Learning
Objectives
3
• Why are eBooks the way to go for most professionals
rather than seeking to publish print books?
• What are five easy strategies to write an eBook in 3
months or less?
• How much does it cost to publish an eBook?
• How do you include self-promotional material without
looking unprofessional on your website?
• Where can you go for free or low-cost resources to
build your products?
- 5. What are five easy strategies to
write an eBook in 3 months or
less?
- 9. ©
1994-2023
Telehealth.org,
LLC
All
rights
reserved.
• 9
• eBook, OR best chapter of your book
• Go for the “thud factor”
• The more the better
• Bonus: “Organize your ADD child checklist”
• Free webinar
• Easiest is to not take live calls
• Ask for questions to be mailed in
Front End Back End
• Continuity Program
• Up-sells
• Individual Treatment
• Master Mind Groups
• Platinum Group
• Consultation
• Supervision
Plan Ahead
- 23. ©
1994-2023
Telehealth.org,
LLC
All
rights
reserved.
23
Where to Find Contributors
Paid • HelpaReporter.com - want a site with some traffic
• Ebay - authors with products for sale
• https://www.mturk.com/ (Amazon Mechanical Turk)
• Answers.yahoo.com
• Clickbank - mention you in their book for cross promotion
• EzineArticles.com
• RTIROnline.com - experts pay to be interviewed
Volunteers - Interns & Colleagues
• LinkedIn - mental health or coaches
• Partner with Colleagues
- 28. Why are eBooks the way to go for most
professionals rather than seeking to publish print
books?
- 44. How do you include self-promotional
material without looking
unprofessional on your website?
- 48. What is a reasonable price-point for an
eBook?
- 51. What are the legal and ethical codes that rule
such program development and marketing?
- 54. ©
1994-2023
Telehealth.org,
LLC
All
rights
reserved.
54
DotCom Disclosures: FTC Business
Education/Guidance
• Place disclosures close to the triggering claim
• When using hyperlinks to disclosures, make the link uniform and
obvious, label the type of information it leads to, and monitor click-
through rates for effectiveness
• Disclose material purchase terms on order page, near order button,
as well as in Terms & Conditions
To make disclosures clear and conspicuous, online
advertisers should:
- 55. ©
1994-2023
Telehealth.org,
LLC
All
rights
reserved.
55
Competent and Reliable Scientific Evidence
What It Isn’t
• Methodologically sound tests, studies, and scientific
research
• Based on expertise of professionals in field
• Objectively conducted by qualified people
• Using procedures accepted as accurate
• Yielding statistically significant results
• Anecdotal evidence from
consumers
• Popular press articles
• Sales materials from
manufacturer
• Low return rate
• Money-back guarantee
What It Is
- 58. ©
1994-2023
Telehealth.org,
LLC
All
rights
reserved.
58
Revised FTC
Endorsement
Guides (cont.)
• Disclosure of material connections between
advertisers and lay (non-expert) endorsers must be
made. This now applies to bloggers endorsing
products, who also can be held liable for making
false claims, and to celebrities endorsing products in
unconventional formats (i.e., talk shows) or social
media where consumer may not think celebrity is
being paid. Advertiser principally liable for failure to
disclose.
- 61. What is a virtual book tour and how can
you get involved?
- 65. How do you easily create Kindle
version of an eBook?